industry is changing and the market place is saturated with product, im sure digital downloads from official sites are included in sales these days but most people see music now as a free commodity, why pay for it when its free.
and its true theres so much half hearted music around i download to work out which album i want to buy, because i cant trust artists anymore, but thats up to the artists to work twice as hard to get my money, because quality music is still out there in abundance.
This is only the beginning of a bigger revolution within the entertainment world.