I do get what he's saying though.. WWE's approach is more like a scripted show with characters that are in a main plot, and after a while they take a background approach. It keeps the show fresh without the same faces being the main ones on TV all the time. There are only so many people you can push and give TV time to. For example, Wade had his time in the spotlight against Cena, Miz did too, then they became secondary and midcard and you kind of see them coming back around again.
I understand it now, and dont even get bothered when someone gets a push and then depushed. BUT WWE does need to establish new main eventers from all those who have gotten start and stop pushes. I think Wade, Dolph, Truth (the bad ass heel not the goofy crazy one), Morrison, even Rhodes, are ready.. there was a time when guys like Rock, HBK, and so on were shoved into the spotlight prematurely, and they eventually proved themselves.