LAST WEEKEND I HAD THE OPPORTUNITY TO SIT DOWN WITH ONE OF THE VP'S OF A MAJOR LABEL IN L.A. (CANT SAY WHICH ONE CAUSE WE ARE CURRENTLY IN NEGOCIATIONS, DONT WANNA MESS THINGS UP) HE REALLY ENLIGHTEND ME ON A FEW THINGS IN THE MUSIC GAME ON HOW PEOPLE VIEW THE BAY.
FIRST OFF, HE REALLY TOOK ME BACK TO THE EARLY 90'S WHEN LYRICS WERE THE FOCAL POINT OF RAP. HE SAID THAT BAY ARTISTS HAVE A HARD TIME TRANSLATING THE HYPHY MOVEMENT TO THE REST OF THE NATION. HE SAID THAT MUSIC (SINGLES IN PARTICULAR) HAVE TO HAVE A GOOD VIBE. HE SAID WHEN HE CAME TO THE BAY HE WENT TO A FEW CLUBS AND WHEN HYPHY SONGS CAME ON, THE WOMEN WOULD MOVE OFF THE FLOOR AND IT WOULD JUST BE A LOT OF GUYS JUST GOING DUMB IN A CIRCLE..... SO WHY WOULD A LABEL WANT TO GET BEHIND MUSIC THAT WOMEN DONT NECESSARILY FEEL? (SINCE FEMALES ARE THE BIGGEST CONSUMERS OF MUSIC ACCORDING TO STATISTICS)
SECOND, HE SAID ALL THE MUSIC SOUNDS THE SAME. HE HAD AT LEAST 30 DEMOS ON HIS DESK WITH A SONG CALLED "GO DUMB" OR "GO STUPID" OR SOMETHING OF THAT NATURE. HE WAS LIKE, "YALL MUTHAFUCKAS ARE MAKING THE SAME SONGS OVER AND OVER. THATS NOT HOT.."
LAST, HE WAS SAYING THAT OUR RADIO DJ'S DONT PLAY WHATS HOT. HE SAID THAT THE SONGS THAT ARE ON THE RADIO THE MOST ARENT THE ONES WHO SELL THE MOST RECORDS..... OBVIOUS SIGNS OF PAYOLA OR PAYOFFS. HE SAID THE TRUE STREET BUZZ IS KILLED. HE SAID THERE IS A LOT OF GOOD MUISC IN THE BAY, PEOPLE JUST DONT KNOW ABOUT IT.......
THE ONLY REASON I POSTED THIS IS NOT BECAUSE I NECISSARILY AGREE WITH HIM, BUT THOSE OF YOU OUT THERE TRYING TO BREAK INTO THE MAINSTREAM CAN KNOW WHAT THE LABEL HEADS THINK........
FIRST OFF, HE REALLY TOOK ME BACK TO THE EARLY 90'S WHEN LYRICS WERE THE FOCAL POINT OF RAP. HE SAID THAT BAY ARTISTS HAVE A HARD TIME TRANSLATING THE HYPHY MOVEMENT TO THE REST OF THE NATION. HE SAID THAT MUSIC (SINGLES IN PARTICULAR) HAVE TO HAVE A GOOD VIBE. HE SAID WHEN HE CAME TO THE BAY HE WENT TO A FEW CLUBS AND WHEN HYPHY SONGS CAME ON, THE WOMEN WOULD MOVE OFF THE FLOOR AND IT WOULD JUST BE A LOT OF GUYS JUST GOING DUMB IN A CIRCLE..... SO WHY WOULD A LABEL WANT TO GET BEHIND MUSIC THAT WOMEN DONT NECESSARILY FEEL? (SINCE FEMALES ARE THE BIGGEST CONSUMERS OF MUSIC ACCORDING TO STATISTICS)
SECOND, HE SAID ALL THE MUSIC SOUNDS THE SAME. HE HAD AT LEAST 30 DEMOS ON HIS DESK WITH A SONG CALLED "GO DUMB" OR "GO STUPID" OR SOMETHING OF THAT NATURE. HE WAS LIKE, "YALL MUTHAFUCKAS ARE MAKING THE SAME SONGS OVER AND OVER. THATS NOT HOT.."
LAST, HE WAS SAYING THAT OUR RADIO DJ'S DONT PLAY WHATS HOT. HE SAID THAT THE SONGS THAT ARE ON THE RADIO THE MOST ARENT THE ONES WHO SELL THE MOST RECORDS..... OBVIOUS SIGNS OF PAYOLA OR PAYOFFS. HE SAID THE TRUE STREET BUZZ IS KILLED. HE SAID THERE IS A LOT OF GOOD MUISC IN THE BAY, PEOPLE JUST DONT KNOW ABOUT IT.......
THE ONLY REASON I POSTED THIS IS NOT BECAUSE I NECISSARILY AGREE WITH HIM, BUT THOSE OF YOU OUT THERE TRYING TO BREAK INTO THE MAINSTREAM CAN KNOW WHAT THE LABEL HEADS THINK........