Sunday liquor sales thrive
By Susan Gilmore
Seattle Times staff reporter
When the state decided two years ago to allow liquor stores to operate on Sundays, it expected the state would collect an extra $9.55 million for the biennium.
Instead, Sunday sales have exceeded projections by nearly 60 percent and now the State Liquor Control Board expects $15.1 million will be collected on Sundays during the current biennium, which ends June 30.
Sunday liquor sales began in July 2005 in 35 contract liquor stores and in September 2005 in 20 state-owned liquor stores.
The Legislature voted this year to more than double the number of state-owned stores that can sell liquor on Sundays, adding 29 stores to the list.
The provision is included in the budget awaiting Gov. Christine Gregoire's signature.
Adding 29 stores means that one-third of the state stores will sell liquor on Sundays.
According to a report produced by the liquor board, estimates for Sunday liquor sales at state-owned stores were $3.87 million in 2006 and $5.68 million in 2007, for a total of $9.55 million.
But sales through last December were $10.9 million, exceeding the entire original projection by $1.35 million with six months to go.
"We were very conservative in our estimates," said Rick Garza, deputy administrative director for the Liquor Control Board. "Because it was new, we wanted to make sure we were conservative."
He said the numbers did not surprise the board, because the stores where liquor is sold on Sundays are in dense retail areas.
So why not sell liquor at all 161 state stores?
Garza said there may not be a market for all the stores to be open on Sundays.
The state also studied whether Sunday sales were hurting sales on Saturdays and Mondays, but found that sales increased 11 percent on Saturdays and 2 percent on Mondays at the state-owned stores that were open on Sundays.
Normally, said control-board spokeswoman Susan Reams, liquor sales increase about 5 percent each year because of population increases and other changes. But many stores, particularly those selling liquor on Sundays, saw sales increases in the double digits.
The Seattle store on 12th Avenue and East Pine Street saw liquor sales increase 14 percent since Sunday sales began; sales at the Tacoma Westgate store went up more than 15 percent; and a liquor store in Lynnwood reported a 23 percent increase.
With sales of $15 million for the 20 state stores, added to $3.4 million from contract stores, the projected total to the state coffers is $18 million. Of the extra money generated in the state stores, nearly $5 million will go into the state's general fund.
When the Legislature decided to experiment with Sunday sales two years ago, it marked the end of Prohibition-era liquor bans.
According to the liquor board, a ban on Sunday liquor sales was law more than 20 years before Prohibition. When Prohibition ended in 1933, the ban on Sunday sales continued.
When it was lifted, Washington became the 33rd state to allow the sale of liquor seven days a week.
The loudest complaint about Sunday sales came from the state's grocery stores, which complained that liquor stores already undercut their wine sales by offering the same wines at lower prices.