it's called gaining the upperhand in the upcoming negotiations. nobody floyd can fight will be a bigger draw than marquez vs manny 4. floyd is going to have to shut the fuck up and give in to all demands now. if floyd doesn't stop acting like a bitch and making stupid demands. then he's going to have to pick a different date for his next fight.
pac clearly outworked marquez, but marquez fought a great fight. marquez needed to be more aggressive in the later rounds, his dumbass corner kept telling him that he already won. so he wasn't trying for a strong finish.