There are people around my town that have never heard of Tech N9ne a year ago, and they're coming up to me going "DUDE! I'VE GOT THIS EMCEE I WANT YOU TO LISTEN TO! HIS NAME IS TECHN9NE!"
I'm like "Yeah, man. That's crazy. Come over to my cd case for just a second and peep what I got in there."
My little brother came up to me the other day and was telling me how he was seeing Paul Wall and Tech in Springfield and he was all excited about it. His musical taste falls into the Fallout Boy, Panic! at the Disco kind of shit. It took me by surprise.
And with Strange Music flooding the market with records only makes them look more steadied and legit. If the albums drop and they're all solid, the company will thrive more this year than they ever have. I don't believe the "hiatus" theory. There have been commercial emcee's come off a hiatus and bomb their record sales.