By Patrick Michels and Nick Rallo
With or without a slick ad photo, these Wendy's Double Baconators sell themselves.
We all know those fast food ad wizards have their tricks -- fake water droplets on the fresh red tomatoes, onions peeking just so out from under a perfectly thick sesame bun.
Of course, nothing's going to look delicious oozing out of a greasy wrapper in a blurry cell phone photo. We wanted to let these burgers stand on their own, with plenty of light and a plain white backdrop.
The results? Predictably, real-life fast food... not looking so delicious next to the ad photography. But look closely, and it's instructive just how the burgers failed to measure up. Wendy's notoriously square burgers? Turns out, they're not so square. And God knows where they get the lettuce for the burgers in their ads -- it's an entirely different sort of vegetable from what they'll hand you at the drive-through window.
Jump for a look at five representative members of the fast food burger family.
The Wendy's Double Baconator
What they sell you...
And what you eat...
The McDonald's Double Quarter-Pounder with Cheese
What they sell you...
And what you eat...
The Whataburger 5-3-1
What they sell you...
And what you eat...
The BK Stacker
What they sell you...
And what you eat...
Burger King's Texas (Double) Whopper
What they sell you...
And what you eat...
With or without a slick ad photo, these Wendy's Double Baconators sell themselves.
We all know those fast food ad wizards have their tricks -- fake water droplets on the fresh red tomatoes, onions peeking just so out from under a perfectly thick sesame bun.
Of course, nothing's going to look delicious oozing out of a greasy wrapper in a blurry cell phone photo. We wanted to let these burgers stand on their own, with plenty of light and a plain white backdrop.
The results? Predictably, real-life fast food... not looking so delicious next to the ad photography. But look closely, and it's instructive just how the burgers failed to measure up. Wendy's notoriously square burgers? Turns out, they're not so square. And God knows where they get the lettuce for the burgers in their ads -- it's an entirely different sort of vegetable from what they'll hand you at the drive-through window.
Jump for a look at five representative members of the fast food burger family.
The Wendy's Double Baconator
What they sell you...
And what you eat...
The McDonald's Double Quarter-Pounder with Cheese
What they sell you...
And what you eat...
The Whataburger 5-3-1
What they sell you...
And what you eat...
The BK Stacker
What they sell you...
And what you eat...
Burger King's Texas (Double) Whopper
What they sell you...
And what you eat...
