I book shows and Berner is one of the few artists in the Bay that demands over a $1000 a show + flights and hotels . People in other states love him he's super big in Kansas City and Portland . He is cool as fuck to when you meet him and he cares about his product. He understands the music biz to people in the game respect his hustle as well . He probably did spend a lot of money to get his career moving well now it's paying off now because he's getting paid. Also those collabo albums he did moved units so a return on his investment and building his name means good business.