what does a good video cost these days?

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Oct 7, 2002
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www.LadyTragik.com
#5
exactly, you get what you pay for. There are some people out in the bay charging chump change for whatever reasons, but you will see it in the quality and the storyboarding, however you may come across a few gems, it all depends. The bay is notorious for watering down products and having people offering the same services for dirt cheap, which in turn confuses artists (this can go for production, studio prices, photography, etc..) Since video production is one of the most rising products being offered for artists right now, just as photography hit a turn about 5 years ago with the more availability of DSLR's to the prosumer market, it still does not mean you are always hiring a professional that is qualified for the position. You will come across your occassional hustler who knows nothing about anything, or a cousin who got a cam for a christmas present and all of a sudden "directs", but in the end, you will see it in the quality, and there are benefits in hiring bigger production companies because of access into the industry and your video getting more out there.

I can tell you off top, major record labels are paying anywhere from 40K and up for videos, not as much as they would have been 5-10 years ago, because of the economy and the limiting of artist's budgets, but the prices are up there, because the productions are higher, you have to always think about that, no matter what your budget. If you want something extravagant, or locations that need permits or airfare, or major lighting, 2d/3d effects, extras (casting), etc... the list goes on, then in turn your budget must go up. The end rate does not all go to the director, there are many things to keep in mind and consider.

I would recommend for a new artist with a limited budget to invest in more viable things than just a video, but if you do have the budget i would suggest to get the most of your money but also keep in mind the quality. Don't cut corners, it will show. Quality will take you far, it could take you as far as network TV, and much more, there are also music video awards, and you might get alot more fans than expected because of who the director is or how great the video is.

There has been a couple of directors and people in the industry that have come out of the Bay Area and made names for themselves with great quality videos such as Taj & Colin Tilley, and im sure many more.. Unfortunately there isn't much growth in this region financially or in the industry for aspiring video directors, cinematographers, etc.. as i am one myself, and so is my partner Mike Ho. However, the Bay Area does have the benefit of having hungy and aspiring talented people where our quality of work speaks for itself and we have artists coming from different regions to get work here.

All of that said, i know in general, most "good" videos HERE in the bay can range anywhere from $3k to $10-$15k, and that is more than fair, the time & energy put into a video is a lot. Imagine sometimes 2-3 days, 12hours a day plus 1-2 weeks editing, as well as paying your crew, lighting, rentals, etc.. The higher rates/budgets are because of the productions involved. You want something monumental, you have to come out of pocket for that.

Some companies right now offering great videos i feel are oneSHOTmedia (plug lol), Prime Zero (Ben/Money Tree), Tektonik, Gino Rocks, and im sure a couple other folks.

I hope this helps.. Menace, hit me up, lets talk

Royalty - "GIRL GIRL"

Scoot (Dem Hoodstarz) - "Grimey"
 

DFP

Member
Aug 29, 2009
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#8
When MTV and BET quit playing videos budgets have dropped. Have you noticed how bad top grossing artists video have become. You definitely get what you pay for and who you are and what your video will be used for also comes into play.
 
Aug 31, 2004
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#9
IMO a video budget is all what you want to make out of it. It all depends how much you want to cash out for. Equipment and people that work on your video are the biggest cost. Then locations that you have to pay to film at cost a lot. If you are looking for strong video work i would holla at my folks Colin Tilley. I know he isn't cheap but he does great work. He is mos def worth it. I used to do some videos but I'm working on my TV show now.. the music video game is very time consuming and can sometimes take away from working on other projects you have going on...

check out Colin Tilley's website:
http://www.colintilley.com/content/Home.html
 
Dec 12, 2008
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Roseville , Ca.
#10
Whoever did Locksmiths video " Rare Form " did a great job. Laroo always comes sick.
Philthy gives you that street shit and SF rappers give you nice videos too, a little tour of the Sucka Free.... I don't like the gun flashing and dum shit, I know that they pack heaters I want to see a video that pertains to the song.. ex. 20 BRICKS
 

Gas One

Moderator
May 24, 2006
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Downtown, Pittsburg. Southeast Dago.
#11
depends on who you know and what level of the game you in.

cuz you reach a certain level, you might look at hype williams or something to direct it...

like someone said its completely based on the amount of quality you want the finished product to be, you do get what you pay for, but sometimes, being well connected can get you things easier because yall are helping eachother out.

either get the equpment yourself (rent it), build a networking friendship first and go from there, or get raped
 
Aug 6, 2008
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#13
depends on who you know and what level of the game you in.

cuz you reach a certain level, you might look at hype williams or something to direct it...

like someone said its completely based on the amount of quality you want the finished product to be, you do get what you pay for, but sometimes, being well connected can get you things easier because yall are helping eachother out.

either get the equpment yourself (rent it), build a networking friendship first and go from there, or get raped
that basically sums up tryna do anything in entertainment/music etc

if u dont know the right people u better be down 2 spend some money if u want it 2 come out right
 

Gas One

Moderator
May 24, 2006
39,741
12,147
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Downtown, Pittsburg. Southeast Dago.
#15
that basically sums up tryna do anything in entertainment/music etc

if u dont know the right people u better be down 2 spend some money if u want it 2 come out right
sometimes, well atleast logically, it would seem youre better off proving that youre worth a good video shoot, and itll probably come to you.

i mean whats the point of shooting a high quality video if you suck, anyway?

someone owns a camera, the money is important when it comes to pushing the video

i would take my time and research what shoots the best pictures and how...then research prices on such...and figure out how much that would cost for you to do it yourself.
 
Oct 3, 2007
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#17
first off thanks Tragik. Appreciate it.

You really can't put a price on what a music video cost. There are too many variables.

not sure who said this but to say that once you reach a certain level you go with a Hype williams is kinda lame. There are some directors who without money can't shoot dick. hype is one of them. that being said. anybodies grandma could shoot a good video if you give them the right amount of money and a good cinematographer. and maybe thats all some artists want out of their video. which is sad. why do people insist on throwing their money at people (or directors) like this.
 

Gas One

Moderator
May 24, 2006
39,741
12,147
113
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Downtown, Pittsburg. Southeast Dago.
#18
i think you misread what i said. i said 'you might go with someone like hype williams or something" 'might' and 'or something' being the operable words here.

people pay for what they like. if you liked kill bill, maybe youd look to get him (tarantino) to film something.

prices are always negotiable on a face to face basis

and nah not anyone can shoot a good video, i think it takes an artistic outlook on life and the smaller details to be a good videomaker otherwise u just a nigga witta camera
 
Oct 3, 2007
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#20
i think you misread what i said. i said 'you might go with someone like hype williams or something" 'might' and 'or something' being the operable words here.

people pay for what they like. if you liked kill bill, maybe youd look to get him (tarantino) to film something.

prices are always negotiable on a face to face basis

and nah not anyone can shoot a good video, i think it takes an artistic outlook on life and the smaller details to be a good videomaker otherwise u just a nigga witta camera

exactly it takes more than just havin a camera or a team that can make it possible. It takes more.