A video is something you must invest in. I dont know why artist don't take it more seriously. Its your image and your song's image. Since no one is going to be straight forward here...I will. You invest into how much you think your worth. So if your song is A HIT then why not make it a hit? If you low ball yourself visually then your song just went from a hit...to garbage. Heres a video i just did with tragik:
Royalty had a good budget and management who invested in us and this is what we came up with.
A video is part of the production of your song. Just how you invest in studio time, a good engineer and a good producer...you have to invest in a good Director. Its all part of the process. Why are going to put 110% to your production in the studio and mixing and mastering but when it comes to showing your song off....you go the cheapest route? You get what you pay for...and if you want to go with whats cheaper just to get your track out there...then its going to show. Plus, no one will like the song anymore. You have to remember if people think the song is a hit....then they are expecting the video to be a hit too. If the video doesnt do its songs justice...guarantee people will start to dislike...lets admit it....videos we seen that had wack videos...stayed embedded in our heads....AS WACK VIDEOS. For instance, Drakes - BEST I EVER HAD. Hit song, video came out...nobody liked it...it stop spinning so much...i use to hear it every 10 songs on the radio...once that video dropped...the request went down.
Nowadays everyone is amused visually. We are so spoiled that our minds dont want to take the time to put your song together....so they expect us DIRECTORS to do that for them...and if we, DIRECTORS, dont visually meet the expectations of the people...then we just made your track go down hill.
So it is very important to save money for a good production. We charge what we charge...because we want to help you make a STATEMENT with your song. Not all the money we quote is coming to us...its a budget to take your video to THE NEXT LEVEL.
So to answer your question to what Directors charge out here is an open ended question. We charge what we think our visual, time, and effort is worth.
Theres a lot of talented directors out here...its a matter of choosing what you think is the best move for you and what style you like. At the end of the day...all of us have a different eye and different style. We are artist...we are all different. Choose the director that best reflects your music.
Mike Ho
Director | DP | Editor | Photographer
oneSHOTmedia Productions
why spend hella money on mixing and mastering a CD if its not going to be in stores? Same reason...because you want people know you can put out quality work even if your independent.
everyone is getting hit, producers aren't making the same anymore either, it all has to do with the overall budget, and 15K is on average pretty low on a major label, killer mike doesn't have the same overall budget as lets say Rihanna, Kayne
40K + is a fair minimum standard in the industry on that level.
on that note, everyone please check out our new website for ONESHOTMEDIA:
Internet is the new TV. TV 's ratings are down across the board due to an abundance of channels and networks as well as the emergence of the internet as a free and accessible medium for the same content. If anything videos are now more easily accessed globally when before it was strictly regionally and nationally accessed (unless you were a major pop star). Now more than ever its important for an artist to have a solid visual to accompany there music, especially if they plan on touring, selling cd's, mp3's and other merchandise.
