NEW YORK, Feb. 1 /PRNewswire/ -- Continuing to deliver as a crystal ball
for new music and a creative laboratory for college students, mtvU today
announced on-air, online and on campus programming for Spring 2006 -- offering
college students unparalleled opportunities to jump start their careers,
experience the best new music and affect positive social change. In response
to heavy adoption of mtvU's new broadband channel at mtvU.com, mtvU Uber, the
network also announced that all shows will now premiere online before or
simultaneously with on-air broadcasts. mtvU has grown distribution more than
30 percent since launch in 2004 and enters this year on a number of new
campuses, including top schools such as Carnegie Mellon University, the
University of Wisconsin -- Madison, Brown, Princeton, Auburn and Georgia
State.
"College students are literally shaping mtvU -- from programming their own
channel with mtvU Uber, to creating the content we feature, to determining
which new artists we play and bring to campus quads -- and we're offering our
network as a national forum for their talents and achievements," said Stephen
Friedman, GM of mtvU.
Highlights from the semester ahead include:
NEW MUSIC
"mtvU FRESHMEN FIVE" -- College students are the prophets of new music,
and starting this semester, the "mtvU Freshman Five" will bi-annually pick the
five emerging artists poised to ride on students' shoulders to superstardom.
Each will be featured on an upcoming episode of mtvU's weekly series, "The
Freshman," (Tuesdays), which runs down music videos from artists fresh on the
scene. The inaugural class of the "mtvU Freshman Five" is:
* Arctic Monkeys -- Sheffield-based postpunk band tearing up the UK charts
and gaining major traction on college campuses across the U.S.
* the Federation -- Emerging Bay Area rap group and pioneers of the
Northern California phenomena, "Hyphy"
* Gym Class Heroes -- Signed by Pete Wentz of Fall Out Boy, the five piece
hip hop band charts its own path with live instrumentation and conscious
lyrics
* Lady Sovereign -- Wembley-bred 19-year old leading the UK's grime
movement and recently signed by Jay-Z
* MF Doom -- Metal-faced underground hip hop superhero building steam off
acclaimed collaboration with Danger Mouse, "The Mouse and the Mask"
for new music and a creative laboratory for college students, mtvU today
announced on-air, online and on campus programming for Spring 2006 -- offering
college students unparalleled opportunities to jump start their careers,
experience the best new music and affect positive social change. In response
to heavy adoption of mtvU's new broadband channel at mtvU.com, mtvU Uber, the
network also announced that all shows will now premiere online before or
simultaneously with on-air broadcasts. mtvU has grown distribution more than
30 percent since launch in 2004 and enters this year on a number of new
campuses, including top schools such as Carnegie Mellon University, the
University of Wisconsin -- Madison, Brown, Princeton, Auburn and Georgia
State.
"College students are literally shaping mtvU -- from programming their own
channel with mtvU Uber, to creating the content we feature, to determining
which new artists we play and bring to campus quads -- and we're offering our
network as a national forum for their talents and achievements," said Stephen
Friedman, GM of mtvU.
Highlights from the semester ahead include:
NEW MUSIC
"mtvU FRESHMEN FIVE" -- College students are the prophets of new music,
and starting this semester, the "mtvU Freshman Five" will bi-annually pick the
five emerging artists poised to ride on students' shoulders to superstardom.
Each will be featured on an upcoming episode of mtvU's weekly series, "The
Freshman," (Tuesdays), which runs down music videos from artists fresh on the
scene. The inaugural class of the "mtvU Freshman Five" is:
* Arctic Monkeys -- Sheffield-based postpunk band tearing up the UK charts
and gaining major traction on college campuses across the U.S.
* the Federation -- Emerging Bay Area rap group and pioneers of the
Northern California phenomena, "Hyphy"
* Gym Class Heroes -- Signed by Pete Wentz of Fall Out Boy, the five piece
hip hop band charts its own path with live instrumentation and conscious
lyrics
* Lady Sovereign -- Wembley-bred 19-year old leading the UK's grime
movement and recently signed by Jay-Z
* MF Doom -- Metal-faced underground hip hop superhero building steam off
acclaimed collaboration with Danger Mouse, "The Mouse and the Mask"
