Could it be said that because Sway is doin it real big at MTV that he could be the main one over there pushing hard to get E-40's video into heavy rotation and getting us the exposure that we have been waiting so long for, not to out shine the artist but I believe that sway has gotten in good and now reaching his hand out to help bring the bay up. Never forget from whence you came!!!!
Sway's impact on the bays success
- Thread starter Killah Cam
- Start date
^^^^^speakin of that, I found this article on another board:
"We in New York showing New York how the Bay Area does it," Lil Jon proclaimed recently at the legendary Electric Lady Studios, where he was hosting a listening party for his label BME's
latest signing, E-40.
"We just acting a rectum!" corrected 40, using his own unique slang and getting hyphy with some friends from "Cali-fool-ya." If the late Mac Dre, also a Bay Area rap icon, had been there, even he couldn't have mustered up a "thizz face" (think 3rd Base's gas face) — not with all the soul food, hot new hip-hop and the bevy of strippers provided by Lil Jon.
"They have this thing in the Bay called the hyphy movement, and we're bringing 40's album to New York since this is the capital of press, of rap, of television, of everything," explained Jon (see "Hyphy: Crunk, Northern California-Style"). "Everything starts from New York. If it don't break in New York, then it won't be worldwide."
The King of Crunk produced E-40's biggest hit, the hyphy anthem "Tell Me When to Go," and E-40 said people shouldn't be surprised — after all, crunk and hyphy are cousins.
"My boy Too Short and Jon are [very close]," said E-40. "We stayed in contact. I been in a few of [Jon's] videos. We did one of the coldest songs about the South, 'Rep Yo City,' on my Grit and Grind album. Then we did 'Anybody Can Get It' [on my next album.]"
"When we did 'Rep Yo City,' we saw the label 40 was on wasn't marketing and promoting him correctly," Jon interjected. "We just stayed in contact when he got off the label. He said, 'Let's do something.' I said, 'OK.' "
"This dude just don't do crunk music, he does it all," 40 said. "He does R&B, he gets on the hip-hop backpack. He know how to do it all. The boy is dummy. All the blaps he did for me. He did it right in front of my tall can face."
"That means I did all the beats while he was sitting right there," a smiling Jon translated. "That's another thing you gotta learn, when you pick up 40's My Ghetto Report Card album, get your notepad, 'cause you gonna learn a lot of lingo."
E-40 said the title of his upcoming release refers to the fact that he never "did nothing foul in the game." 40 said his credentials are "straight A's across the board."
Mike Jones, UGK, Too Short and T-Pain are among his guests on the project, due March 14.
Now that 40's LP is done, Lil Jon can start working more heavily on his own upcoming LP, Crunk Rock — especially since Jon and TVT Records have resolved their financial strife. Earlier this year, he said he would never record for them again.
"Me and TVT was going through our thing and I hadn't been on no records," Jon said, explaining how Crunk Rock's first single, "Snap Your Fingers," came about. 40 and the Young Bloodz's Sean Paul also appear on the track. "We was working on 40's record when I came up with the hook almost instantly. I just put [the song] out in the streets, 'cause they hadn't heard me in awhile. The record took off almost immediately. Just off the Internet, the record was at 1,000 spins. That helped us close the deal [with TVT] because the record got so hot. It showed me my fans want to hear some more me.
"[The song] is basically talking about what's going on in the clubs of the A," Jon added. "Everybody snappin', rockin', taking it easy, having a good time."
Jon isn't revealing the lineup for his album just yet, but he said plenty of industry friends will be present and to expect a classic. Crunk Rock doesn't have a release date set yet.
"We in New York showing New York how the Bay Area does it," Lil Jon proclaimed recently at the legendary Electric Lady Studios, where he was hosting a listening party for his label BME's
latest signing, E-40.
"We just acting a rectum!" corrected 40, using his own unique slang and getting hyphy with some friends from "Cali-fool-ya." If the late Mac Dre, also a Bay Area rap icon, had been there, even he couldn't have mustered up a "thizz face" (think 3rd Base's gas face) — not with all the soul food, hot new hip-hop and the bevy of strippers provided by Lil Jon.
"They have this thing in the Bay called the hyphy movement, and we're bringing 40's album to New York since this is the capital of press, of rap, of television, of everything," explained Jon (see "Hyphy: Crunk, Northern California-Style"). "Everything starts from New York. If it don't break in New York, then it won't be worldwide."
The King of Crunk produced E-40's biggest hit, the hyphy anthem "Tell Me When to Go," and E-40 said people shouldn't be surprised — after all, crunk and hyphy are cousins.
"My boy Too Short and Jon are [very close]," said E-40. "We stayed in contact. I been in a few of [Jon's] videos. We did one of the coldest songs about the South, 'Rep Yo City,' on my Grit and Grind album. Then we did 'Anybody Can Get It' [on my next album.]"
"When we did 'Rep Yo City,' we saw the label 40 was on wasn't marketing and promoting him correctly," Jon interjected. "We just stayed in contact when he got off the label. He said, 'Let's do something.' I said, 'OK.' "
"This dude just don't do crunk music, he does it all," 40 said. "He does R&B, he gets on the hip-hop backpack. He know how to do it all. The boy is dummy. All the blaps he did for me. He did it right in front of my tall can face."
"That means I did all the beats while he was sitting right there," a smiling Jon translated. "That's another thing you gotta learn, when you pick up 40's My Ghetto Report Card album, get your notepad, 'cause you gonna learn a lot of lingo."
E-40 said the title of his upcoming release refers to the fact that he never "did nothing foul in the game." 40 said his credentials are "straight A's across the board."
Mike Jones, UGK, Too Short and T-Pain are among his guests on the project, due March 14.
Now that 40's LP is done, Lil Jon can start working more heavily on his own upcoming LP, Crunk Rock — especially since Jon and TVT Records have resolved their financial strife. Earlier this year, he said he would never record for them again.
"Me and TVT was going through our thing and I hadn't been on no records," Jon said, explaining how Crunk Rock's first single, "Snap Your Fingers," came about. 40 and the Young Bloodz's Sean Paul also appear on the track. "We was working on 40's record when I came up with the hook almost instantly. I just put [the song] out in the streets, 'cause they hadn't heard me in awhile. The record took off almost immediately. Just off the Internet, the record was at 1,000 spins. That helped us close the deal [with TVT] because the record got so hot. It showed me my fans want to hear some more me.
"[The song] is basically talking about what's going on in the clubs of the A," Jon added. "Everybody snappin', rockin', taking it easy, having a good time."
Jon isn't revealing the lineup for his album just yet, but he said plenty of industry friends will be present and to expect a classic. Crunk Rock doesn't have a release date set yet.
It's a combination of Sway & Lil Jon that is pushing the bay to the forefront. 2 years ago when I heard 40 was signed to Lil Jon's label I never thought his album would see the light of day or if it did it would get very little push. Lil Jon proved me the fuck wrong and I have a new respect for dude that I should've recognized awhile ago. Also the labels like Warner Bros. Im sure are playing a large part in the role of this movement. Let's hope the success extends beyond 40.
