CEO is more than a title name.......its business head, money, workin capital, making business moves and dealing wit accounts , and other real corporate business men.................cant compare a new artist to a known artist, if i own a store that sells sodas, i am gonna pay up front for the cokes and the pepsi cuz they gonan sell but i aint gonna pay up front for sum off the wall shit i aint never heard of......i will try to selll it though but its up to the consumer to decide if it will sell or not...........on the same token if the artist thinks his shit is so fuckin tight that it will sell a whole lot then y he wanna go wit a CEO that wont break up front?.....unless he really dont know wut it will sell.........its a gamble, and instead of the artist having open hands to money he should say put it towards the album.....unless he dont give a fuck now, all he wants is sum money fuck the promotions?