Cats pay $124.99 (99.99 plus $25 for shipping & handling) for 10,000 FLYERS that truly end up on the ground, when they can pay $100 and be in a Magazine that is printing up 25,000 to 50,000 copies that will remain in peoples homes, barbershops, on coffee tables, etc. being read for months if not years.
Learn to spend your promotional dollars correctly.