LAW TWO
GET A NAME IN THE GAME
"A good name is like a credit card. you can use it when you have no cash at all"-Dope Man
the life
My daddys name was Collie, but people called him Johnny Slick, because he was always hustling somebody. If he wasn't beating people in pool, he was cheating them in dice. Johnny slick was known up and down the pool halls on madison and 63rd street in chicago. He was also known on the streets, because he could not lose at shooting craps. He built his name himself, and he taught me the power of public relations and how to build a reputation.
"nigga, im johnny slick!!" he would yell in the streets.
"cant nobody fuck with me! im the greatest!' after hearing it enough, people were convinced.
As far back as i can remember, my daddy used to sit my 4 brothers and me down and make us say his name.
"who am I?'
"johnny slick!!!" we'd all have to say in unison.
"whats my name boys?"
"JOHNNY SLICK!!!"
We would go through this shit for hours sometimes, and I would be so mad. But once I hit the streets and saw how many niggas respected my pops, it dawned on me that he was trying to teach us the importance of having a name. I used to go around and ask people if they knew my father, they always did.
When I was around 15 years old, I used to hang with my man JD a.k.a. father divine, who was also fifteen. Neither one of us had L's, but we had lots of money from hustling. On the weekends we would rent a nice, stretch limo and drive through out neighborhood, hanging out the sunroof, throwing stacks of dollars on the street. People would be going crazy. I would throw out about three hundred singles and with each handful I would say "this is from ken ivy, yall!"
We started dressing like the pimps, shopping where they shopped, like nile bush and brass loop. We would go to school dressed like that. Out teachers looked at us like we lost our minds, but the kids loved us. Everybody wanted to kick it with us and all the older girls wanted to take us to senior dances. We were so popular that we never had to pay to get in those dances. we had already made the investment.
By the time he turned 16, JD was a official pimp, with three certified hoes. He was poppin like a motherfucker with his pimpin'. His name was ringing like a cell phone. I watched how much shine he was getting- Adn i wanted some too.
One day were at his house, him and his 3 hoes, just kicking it. Isaid "man, i want to get into this pimp shit.."
"No problem," JD said. "I got three hoes, which one you want?"
"the light skinned one" I said, not believing he was going to give me my pick. Hername was red.
"Bitch, exscuse my pimpin" he said. "but youre with my little brother now."
I don't know who was happier, the ho or me. She was smiling like miss kool aid. "JD, heres what were gonna do. Were gonna hang out with the older pimp and steal their game right form under them."
"Lil bro, all we need to do is what im already doing: look good, smell good, and keep a fresh fleetwood," he said. He was telling me to build my name and the rest will come- hoes respect, money and power. If people respect you, you got it made.
I was able to quickly get a name in my own backyard, but the real test came when i decided to broaden my pimpin' I decided to go to the largest city in america, New York- and see how good my pimpin was.
I got to NY, and the stakes were higher. The pimps up there were so big, I had to really get it right. I couldn't have been in town more than two hours before i got knocked for the ho I brought with me. My first day in New York and i got peeled. I was up there by myself, so I had to devise a plan not only to make sure I had me a ho to pimp, but also to get me a big name in the big apple. I had to get creative, real quick. I was pimpin like crazy. And I decided every time i peeled a pimp for his ho, I would give him a wall street journal folded round a banana.
"It's in the news, you been peeled!" i would tell him.
If the nigga wanted to talk some shit, I'd put a bottle of ketchup under his tire and tell him, 'you better catch up, because my game is as thick as heinz and yours wil never be as thick as mine!' This would really make a pimp mad. Once I had him mad, he would be talking. The more he talked, the more he spread my name, and the more respect i started getting on the street. People were impressed with my style of serving a nigga. Nobody was doing the things i was doing.
As I was trying to knock these hoes, I would drive around the track, Throwing payday candy bars out my window at hoes. "make it a pimpin ken payday bitch!' i would say, trying to hit a ho on the ass with the candy bar.
"who is that nigga who keeps harrassing us wiht candy bars?" the hoes wanted to know, and they soon found out. Pimps wanted to talk to me about my tactics, because it was really pissing them off. When a pimp confronted me, I was prepared. I would make sure to always have a bunch of lollipops handy and would give one to the angry pimp.
"whats this for?" he would ask
"Its for you, sucker!" I was always lookin for a witty saying or looking to give some sort of speech, because i knew that would stick with people. Sometimes i could see it in a pims eyes he wanted to kill my ass, but pimpin is a non contact sport. this is the NPA- National pimping association- and I was number 23. I was the motherfucking mack jordan of that shit.
Once I conquered NYC, I needed to take my name to the next level. I moved to atlanta and decided to make a name for myself in hip hop. I wentto the clubs where the rappers hung out, shook hands with everybody in the club, and started talking to everyone there. After I was known, rappers started coming up to me. Once i had the love, my next move was ot get in their videos, talk on their albums, and get invited to all the parties. I told them "yall fuck with me and my name on the streets, and that gives you street credibility. If i fuck with yall, then i get that rap and hip hop credibility." I ended up on stage with OutKast at the BET awards, and I was featured on Jermaine Dupris album. Ultimatelyit was then, Lil flip, 50,T.I, Nelly and Lil Jon who made my name internaitonally known.
THE ISM
**when you first come in the game, nobody pays you any attention. You got to keep your name popping, until others keep it popping for you. Its not about being liked or loved, its about being respected. When people hear your name, they have to first know who you are, then wthey muct know you are good at what you do. A name is nothing unless people can associate it with something Extraordinary. You have to have something to back it- Some unique talent or knowledge. First make sure you have something to offer, or else youll be building your name in vain. Like my daddy used to say, "you gotta make sure they know you AND respect you!"