This may sound like a dumb ass question, but it's not. WHen I first got involved with this music shit, I assumed I was stepping into something that was organized and I just had to connect the dots. But what I've come to find out is that there is a lot of rampant incompetence in this underground scene. Most artists aren't registered with BMI or ASCAP. The papework is pathetic or non-existing...usually bubble gum contracts (form) and not tailored to the company's needs. It's frightening.
The music industry as a whole is down, but they are makin their money in other ways. Videos, TV, Film. record sales suck, Tv and film synchronization licensing pays better. Artists usualy get a drop from a record sale...after everybody gets theri cut, but with publishing they can actually make some decent change.
If I have learned anything from the Ice Cold Heat album it is this, only pay for direct promotion or revenue producing ventures. Direct promoting: send out cd samplers. Next time, we'll probably flood the bay with 10,000 such discs. Get a higher grade machine, that does the printing without error, and flood the stores with them. Direct marketing.
Revenue produing ventures, hire someone to solicit your shit to films, tv shows, etc... they are more likely to fuck with you than commercial radio. They are just looking for a fit. If you've ever seen PlayMakers, the music onthere is terrible... but it fits... and their paperwork was together.
What are you doing with publishing rights? Have you registered with one of these performing rights groups? Get that paperwork in order, folks.
This is just my 2 cents common
.
The music industry as a whole is down, but they are makin their money in other ways. Videos, TV, Film. record sales suck, Tv and film synchronization licensing pays better. Artists usualy get a drop from a record sale...after everybody gets theri cut, but with publishing they can actually make some decent change.
If I have learned anything from the Ice Cold Heat album it is this, only pay for direct promotion or revenue producing ventures. Direct promoting: send out cd samplers. Next time, we'll probably flood the bay with 10,000 such discs. Get a higher grade machine, that does the printing without error, and flood the stores with them. Direct marketing.
Revenue produing ventures, hire someone to solicit your shit to films, tv shows, etc... they are more likely to fuck with you than commercial radio. They are just looking for a fit. If you've ever seen PlayMakers, the music onthere is terrible... but it fits... and their paperwork was together.
What are you doing with publishing rights? Have you registered with one of these performing rights groups? Get that paperwork in order, folks.
This is just my 2 cents common
.