I got a video production company. I was looking at the type of videos that I shoot they all hood videos I tryed to do step out the box and do videos for RnB and hiphop cats, but it's hard to cross over. Artist in the hood be doing what they have to, to make it in the music biz so it nothing for them to drop a rack on a video. Alot of artist will do a video befor they drop a album or a mix tape just to blast it on the web.
I don't believe it's hard to cross over. You just got find the people / artist who are open minded and want to build a worldwide fan base. I can't knock the hood videos, that's where it all starts, but it's about where you want to go with it. The world don't want to hear how real you keep it & where u live. They simply want to be entertained.
Too many people bash on the mainstream, but we're fighting an uphill battle and it's more than crystal clear what the world wants to hear. Us underground artist are too focused on keeping it real. We keep wanting to force feed it to the world and it's pretty evident that it's just not happening. If your independent and your making "guap" and your content, cool. Fame goes hand in hand with a bigger fan base which equals more money & bigger opportunities (movies etc.). If you just care about the money, then quit rapping & get yourself a great paying job, because it's really no different than the average Joe making bank.
With that being said, I honestly feel the hood videos are going in the same direction as the underground scene, it's all starting to look & sound the same. Artist are again going in the same direction & none of them are stepping outside the box and are trying to be different.
That falls into the category of being a follower, but there are those who dare try something different. And just like all the albums that we're thought to of made a huge impact & only went double lead...
It's all trial and error & we try again using a different method by changing things.