It's only "late" because we live here, where they play the song on the radio 42,000 times a day. There is life outside of the Bay Area. It's new to lots of new people around the world now, thanks to 50 Cent.
Good for him....Considering the video says copyright Interscope at the end they probably own the rights to the song now....Hopefully he got something out of it.....
Coming from you I assume this is sarcasm... Grade A mediocrity is what mostly makes the cut these days in the mainstream. It's nothing original or flashy but I don't see anything wrong with the video...