You gotta keep it WESTCOAST, Production and Lyrical wise, that So-Cal $hit. I think it all starts with the production, gotta hook up with a good producer and the rest will fall in place. Learn from Jayo Felony, dude kept it real.
Seriously, aside from a few African American rappers down here, it seems that Chicano Rappers are the only ones keeping it true to that Southern WestCoast vibe, at the moment. What's up with that?
If what you do is good, people will catch on and research you. You don't have to say "Dago" every other verse. The local reppin should be done more in music videos, show SD streets in the background, SD clothing and what not. Bottomline, Rep the WestCoast as a whole, not just SD, you gotta collab with LA/Bay artists as well. Remember, the Westcoast's status as a whole is down right now, not just San Diego, so the WC needs some help, period.