Voice has a lot to do with it..if you are fortunate to have a voice that doesn't sound like a million other muthafuccas...then ppl gonna remember you whenever your music gets played...psd, 40, legit, dre, mall, cbo, cellski, etc..you know when they rapping...cuz their voice stands out...now take this new up n coming artist Jin...he got skills and all (happy to see a asian gettin props finally)...but man...that muthafucca sound like straight Eminem...so when I hear him...he don't really do much for me as a artist...because he doesn't have a voice that stands out...hopefully his lyrics will help him shine above all that...my 2 cents...