The more I think about this whole Toyota thing http://www.nhtsa.gov/PR/DOT-16-11, the more pissed off I get - and I don't even own a Toyota. After a year of trashing the company's cars, the government is just saying, "oops, my bad" and shrugging their shoulders http://thehill.com/homenews/house/143153-outrage-over-toyota-turns-into-shrugs-a-year-later-. This could have happened to any car company. Heck, this could have happened to any company, period.
It's a fascinating marketing challenge, though. I wonder how I would have handled it.
It's a fascinating marketing challenge, though. I wonder how I would have handled it.