it’s going to take more than a bunch of songs that have the words Hyphy and other related lingo in the hooks to keep the momentum going. He elaborated by pointing out that the Hyphy Movement has gotten the music industry’s attention and helped opened a lot of doors, but Bay artists will have to stretch out and constantly challenge themselves.
“You have to keep putting paint where it ain’t”, Rick Rock said. “You have to come with something different. It does no good to drive down the street and hear the same Hyphy record with all different artists. It’s what I call the Das EFX Syndrome.” Rock was referring to the rap group Das EFX who came out with a unique triple time rhyme style that got widely mimicked to the point it hurt their careers.
Rock noted that his group is trying to stay ahead of the curve by taking innovative steps and pushing the musical envelop
