yeah im nica and when i went to nicaragua nobody knew what the fuck a nicoya was, only "nicas" here in the states know what nicoya is from my experience. My parents have been here in the states since the 1970's and theyve been all over from san francisco, to miami, to new york, and the first place they heard the word nicoya was in the mission district in frisco. Im sure folks in nicaragua know about the chief Nicoya, but they dont know about the usage of the word meaning to describe a nicaraguan.