too short
Born Todd Shaw on April 28, 1966, Too Short grew up in L.A.'s South Central; soon after his family moved to Oakland in the early '80s, he began selling tapes out of the back of his car. Signed to the local label 75 Girls, in 1983 he released his first proper album, Don't Stop Rappin'. Three albums followed in the next two years, after which Too Short formed his own Dangerous Music label with friend Freddy B. He recorded Born to Mack in 1986, and sold more than 50,000 copies just by riding around the region. New York's Jive Records picked up on the buzz from across the country, and provided a national deal for the album one year later. With virtually no radio airplay, Born to Mack went gold and its follow-up, Life Is...Too Short, achieved platinum sales by 1989.