Media outlets, particularly those on TV, display a lack of proportion in spinning the story of the disease. Terrible things may happen -- or they may not.
James Rainey
May 1, 2009
I'm huddled here under my desk, face covered in a paper mask, bottle of hand sanitizer by my side, a sharp stick at the ready in case anyone from Mexico ventures within breathing distance.
Reports about the swine flu outbreak make it pretty obvious that something really, really, really bad is happening. Unless it's not.
While most news outlets strive mightily to strike the right balance -- spreading information about a public health concern, while tamping down alarm -- others seem to have a congenital inability to tell this story with precision or proportion.
Television in particular can struggle with a story like this, when reporters and news anchors muddle along, untethered for hours in the vast space-time continuum created by the Web and cable TV.
Desperate to fill to the top of the hour and armed with little clarity -- no one can say for certain how prolonged or deadly this flu episode will be -- some newsies can't stop spinning. And conjuring a frightening reality that isn't quite real.
An on-screen headline for CNN shouts: "Bracing for the Worst." The 24-hour outlets endlessly scroll new numbers, of states and nations reporting possible cases, of schools closing, of death totals rising.
Fox News anchor Trace Gallagher might not have intended to project alarm. But he did Thursday when he scanned a map and declared that the virus is "spreading from coast to coast."
Was it really "troubling new information," as Gallagher asserted, that the young boy who died of the disease in Texas had spent hours in an indoor mall?
We have no details and no way of knowing if the child could have spread the disease to others. So why set our imaginations running overtime?
But Fox had not even close to a monopoly on swine flu blather.
I listened incredulously as CNN star Wolf Blitzer asked an official from the Centers for Disease Control and Prevention, "Is it time for people . . . . to stop shaking hands and to stop hugging each other?" (The doctor answered evenly that frequent hand-washing would suffice.)
Not to be outdone, his CNN colleague, Kyra Phillips, relayed a report that a couple of Marines at Twentynine Palms might have the illness. "It's pretty frightening," Phillips chirped, "if our U.S. military gets infected as well."
Not as frightening as when the voice of a major news outlet extrapolates inanely, turning a single unconfirmed report into some kind of dire harbinger.