Matt & Stak sat down with one of the Bay Area’s most underrated rap legends: Richie Rich. He saw how the industry moved and stepped back from the mainstream while others didn’t make it out. Expect crazy Tupac & Biggie stories, how Snoop’s 213 was inspired by Rich’s 415, and the untold story of how he landed on the Luniz classic “I Got 5 On It”. Now building his coffee brand The Rolling Bean Coffee, Rich is proof the game never stops. All game, all real, only on ALL THE SMOKE.
00:00:00 – Viral knee injury story
00:10:36 – Starting The Rolling Bean Coffee
00:15:01 – Growing up in East Oakland & getting into music
00:32:21 – AD Break: DraftKings SportsBook, Jägermeister, Jimmy John’s, MoneyLion, DraftKings
00:35:33 – 415 inspiring Snoop Dogg to start 213
00:42:50 – Experience going to prison
00:47:49 – Advice for young Richie Rich
00:51:10 – Witnessing Tupac’s rise and fall
01:02:39 – Turning down a track with Biggie
01:05:59 – Choosing freedom over fame
01:08:25 – Quick Hitters
Speak On It!