@ rodzilla - no a mixtape is not a cd of a rapper rappin over a bunch of jacked beats. my opinion of a mixtape, is like what bigdssf and tadou said, it's a comp of the hottest new shit out there that won't be played on the radio (sure there will always be a few hot radio songs to draw the listener in). i think that one's time is probably better spent making original songs, and doing mixtapes for fun. so basically the point of a mixtape is to hear some songs they already like, but also so that the consumer is exposed to new music and artists.
thats why these bay artist/label mixtapes don't work. they're not drawing in new listeners because a) they sell their "mixtapes" around $12-15 which is not a low enough price point to get someone who has never listened to their music before to take a chance on the mixtape project; it is a general fact thatthese mixtapes are made with lower standards and and less effort put into them which means the overall quality of the product is lower (in most cases, again i'm generalizing, but with amount of explaining i already have to do going into more detail would be... tedious). by doing that, i feel like the artist is basically exploiting their existing consumer base by selling them something they didn't put their whole creative effort into. i feel ripped off, you dig? i'm selling this cd for what, $7-8? printed on the cover is an msrp of $6.99, so fools don't try to mark the shit up (at least too much). the reason for the msrp is so that if i sell it to a store for $3-4 and they agree to sell it for $7, who's to say they won't go and sell it for 10, 12, or even 15 dollars? once the store pays me for a cd it's theirs and they can sell it for whatever they want to because they own it. so i am actually putting safeguards in place against ripping off the customer against my original intent.
and cds, gas and time aren't free. but at the same time i don't feel right getting rich of that shit either. thus the $7 price point. plus, almost all of the money from this mixtape is going back into the magazine. so the people who bought the cds are getting a return on their money whether they know it or not. (MAGAZINE WILL BE FREE). this shit isn't being distributed, it;s just gonna be at local moms and pops and the tower records at stonestown.
most of these songs i hear on bay area mixtapes are garbage, straight up. if you're going to jack a beat, you should be coming tighter than the artist originally on there, not weaker, feel me? i want to listen to a wack ass remake as much as i want to see an elvis impersonator or hear a track by the realest. not at all.
(on a whole side note, there are hella 2pac bootlegs that i like way more than the shit his mom puts out. why? because they're tighter in their original form, the way pac recorded em and put em together in the studio you dig what i'm saying?)
but as with everything there are exceptions, and there are some good remakes by bay artists out there. i was feelin jt over the straight ballin beat, messy with the jealousy, a couple of those done deal songs, the cellski song on the magazine mixtape, frontline - we don't stunt, the jacka and some other stuff too
thats why i got cipher's track on the cd, why i got turf talk on there, moonshine bandits. if you ask an average rap listener in the bay area who these cats are, you'll probably get a "who?". not talking down on these cat's but the name recognition isn't there. and if a listener doesn't know who you are, what makes you think that they'll even look twice at your product when it's on the shelf? what's gonna make it stand out to them from the other 100 titles on the new release track? but if they're like, oh, i heard this dude on the dj clue tape, the kayslay, the whoo kid, whatever then they might give your shit a second thought. feel me? that's why mixtapes work, for reals. like i said lil flip 50 cent diplomats j. hood (d-block) joe buddens esg fabolous and hella other rappers have built their carrers off of mixtapes hoppin on mixtapes and gettin their shit heard! thats, the biggest rappers from the east coast and the southright now who have built their careers off of mixtapes!
but like i was saying, no one wants to listen to wack shit, which is why a dj is necessary. not only a dj, but one who has the freedom to play whatever he wants (which is in radio is a problem with the radio stations being so restrictive in what they choose to play, but on a mixtape the dj can play what he wants to). it is also the dj's job, more important than mixing, to choose the dopest shit out, not just anything. he's the gatekeeper, or the street a&r as they're commonly referred to. if they play wack shit then nobody's gonna want their mix. and names draw, but it has to hold up throughout . i expect more out of a mixtape, because i feel like a good mixtape is one i can listen to from start to finish. (which is really the sign of a good album, cause how many albums can you name that you can listen to from beginning to end? not too many, and they're classics right?)
50 cent's original mixtapes are dope, i like em better than his albums. (though i think his mixtapes are starting to fall off too)
lil flips are alright. d-block series was sick, and they got shit on there that you haven't heard! plus the original version of 2 guns up. jay-z mixtape was tight.
my whole point is that if you're gonna do something do it right. or else you're just losing credibility by putting out a half assed product. which is why so much bay area projects don't sell.