I feel that we make the most innovative music in the world, and currently are putting out the best music. Our problem is that we don't market and promote with innovation, that really hurts us.
Everybody on the board seems to agree that for the most part, we don't do videos, or good ones. Commercials also are few. But my problem is that we do not innovate in areas of marketing. More posters, more stickers, graffiti, anything. I think that companies should advertises and expose themselves to the public in any way possible. Its videos, even if they are just on the net. Its sitckers, its t-shirts, its van wrapping, free shows, promo tours, and some new shit when somebody thinks about some.
I think the biggest marketing ideas when saw out here in the bay, were the phat sack plate covers, and the old school GLP t-shirts that owned summer jam in like 94. We can do it but we need the innovation in exposure.
In Atlanta JD got a billboard that says welcome to atlanta the home of sosodef. You cant get to the center of the city from the airport without running into it. Pastor Troy was on my campus everyday with posters for his first hit we ready, weeks before it radio. Them niggaz looked like they were running for president, or protesters, or boycotters. Youngbloodz, on campus everyday. Jim Crow on campus everyday. The marketing that hit me the hardest was Cash Money for 400 Degreez. They had a small buzz but people in ATL didn't know who they were. Then they passsed out a snippet tape. I bumped that shit like a full length album. I think its important that we build are populartity by any means necessary. We are not flamboyant like that but we have to find a way to let people know that we are still here and making the best music.