It is a heart-string tugging, cheap play on people's emotions.
They played a hilarious clip on the radio that goes something like this. I was laughing to myself at work later thinking about it.
Nicholas Cage "Who's going?"
*que dramatic orchestral score*
"I will, sarge."
"Count me in, sarge"
"You got me sarge."
"I'm in sarge."
*dramatic music gets louder*
"Okay, we got a team then. Stay close and take care of yourselves."