None of the artists are doing anything outside of the box.Niggas just follow trends that they think will get them spins and allow them 2 fit in todays markets.Yukmouth is the best example of that.The nigga stop spittin dat shit that got him popular in the 1st place and his last album sounded like he wanted too much acceptance from the south.Same goes for E-40 and im a big 40 fan but to see cats make music they probably know aint up 2 par just to lower they standards for the south is sickening.Niggas 2 quick 2 dumb down the music and since only a few are stickin to the script we dont deserve 2 win if we only gon make the same kinda trash the south makin.
The whole purpose of music is entertainment and evolution. If an artist like Yukmouth spit shit like he did 13 years ago, nobody would be coppin' his shit. Yea, it made dude famous back then, but if he doesn't evolve he gets buried by the industry...it's that simple.
If you don't rap, you wouldn't really understand that there's a fine line between entertainment and reality. When you're in a business to make money, you do what your clients want. In this case, it's fans. That means, if fans want to hear dumbass party songs, with stupid lyrics but a good beat and catchy hook, that's what THEY WANT! As an artist, as soon as you sign a contract, you agree to cater to the fans...REGARDLESS! If you don't, you might as well count your money and move on.
You can want a rapper to keep it real all day. The fact of the matter is, that doesn't put food on the table right now. People are in party mode, not serious mode. If you're THAT good, you can pull anything off...including the deep shit. BUT, to get their attention, you have to spit what they want.