Tom Joyner wants this information to reach his listeners...
You have probably heard of "NUD" as a result of the Tom Joyner morning
show related to CompUSA. NUD is the acronym for a very subtle and
little-known marketing term specifically directed toward people of
color.
NUD stands for Non Urban Dictate. These three words essentially mean
that a company is not interested in the Black consumer. A NUD label
means that a company does not want their marketing and advertising
materials placed in media that claim an urban audience (black folks) as
their main target.
There are legitimate reasons for companies not using urban radio. It may
be that Blacks don't index high in certain categories or that a
company's strategy is to market to the Black consumer down the road
after they have established a strong position in their primary target.
But NUD usually means that a company is not interested in the Black
consumer. Companies evade discrimination liability by embracing it as
theory rather than policy. As a service to Black consumers, the Urban
Institute will list all companies that have a NUD policy. Armed with
this information, we feel that Black consumers will be able to make
informed buying decisions.
Companies with NUD policies:
a. Starbucks
b. Jos. A Bank
c. CompUSA
d. Weight Watchers
e. Keebler
f. Life Savers
g. Continental Airlines
h. Northwest Airlines
i. America West Airlines
j. HBO - Apollo Series
k. Paternal Importers
l. Calico Corners
m. OM Scott
n. Pepperidge Farms
o. Ethan Allen
p. Busy Body Fitness
q. Mondavi Wines
r. Builders Square
s. Don Pablo
t. Lexus
u. Aruba Tourism
v. Ciba Vision
w. Kindercare
x. Grady Restaurant
y. Eddie Bauer
Please forward this information on to any other consumer that you
consider a friend and advise them to do likewise.
Remember, we can't act wisely unless we are informed wisely.
The Urban Institute
2100 M Street, NW.
Washington, DC 20037
(202) 833-7200
You have probably heard of "NUD" as a result of the Tom Joyner morning
show related to CompUSA. NUD is the acronym for a very subtle and
little-known marketing term specifically directed toward people of
color.
NUD stands for Non Urban Dictate. These three words essentially mean
that a company is not interested in the Black consumer. A NUD label
means that a company does not want their marketing and advertising
materials placed in media that claim an urban audience (black folks) as
their main target.
There are legitimate reasons for companies not using urban radio. It may
be that Blacks don't index high in certain categories or that a
company's strategy is to market to the Black consumer down the road
after they have established a strong position in their primary target.
But NUD usually means that a company is not interested in the Black
consumer. Companies evade discrimination liability by embracing it as
theory rather than policy. As a service to Black consumers, the Urban
Institute will list all companies that have a NUD policy. Armed with
this information, we feel that Black consumers will be able to make
informed buying decisions.
Companies with NUD policies:
a. Starbucks
b. Jos. A Bank
c. CompUSA
d. Weight Watchers
e. Keebler
f. Life Savers
g. Continental Airlines
h. Northwest Airlines
i. America West Airlines
j. HBO - Apollo Series
k. Paternal Importers
l. Calico Corners
m. OM Scott
n. Pepperidge Farms
o. Ethan Allen
p. Busy Body Fitness
q. Mondavi Wines
r. Builders Square
s. Don Pablo
t. Lexus
u. Aruba Tourism
v. Ciba Vision
w. Kindercare
x. Grady Restaurant
y. Eddie Bauer
Please forward this information on to any other consumer that you
consider a friend and advise them to do likewise.
Remember, we can't act wisely unless we are informed wisely.
The Urban Institute
2100 M Street, NW.
Washington, DC 20037
(202) 833-7200
