Everyday I go on WWSH and watch the new music videos all these artist (Mainstream/Up And Coming) are making and all I can say is how crappy and similar they all are.
But who's fault is it??
Some can argue the artist, but I think it is the people who shoot the videos. Ill get to this in a second... But...
When I say "Crappy" Im not speaking on the quality of cameras (even though there is some videos made with cheap cameras) cuz now a days EVERYONE HAS AN HD CAMERA. So now that you have a Good Cameras, either as Directors/Camera Man think of a vision and take pride of your craft. I think people are taking away the whole creative process from Directors/Film Producers just to make a quick buck. I dont mind the hustle, get ya money, but damn add some contect to ya videos. Show us "Consumers" why your video is better than the next person and why ARTIST should pay you PEOPLE WHO MAKE VIDEOS to make music videos.
Im not a director/video editor/ or have much to do with film, Im a sound engineer and I see the same shit that happen to Music is happening to videos. Just cuz you record on Pro Tools and have a condenser mic, doesnt mean it SOUNDS GOOD. Its a process of Mixing and Mastering, which is just as important and CREATIVE as the artist's role and is what distinguishes good sounding music from great sounding music.
So for those who make Films/Music Videos/or any visual work. Before you work with an artist, try to pitch him an idea for the song, and try to add some content to it. Take a film class at your local CC, watch movies and films that are recognized as great because of their production work, study your craft. Work on your video editing skills and try to be different, cuz YOU are just as important, and if you get that done.. Money will come
So shout out to those who are doing a good job, continue the good work, and for those who are just starting as Mac Dre would say "Turn it up a notch"
Mix
But who's fault is it??
Some can argue the artist, but I think it is the people who shoot the videos. Ill get to this in a second... But...
When I say "Crappy" Im not speaking on the quality of cameras (even though there is some videos made with cheap cameras) cuz now a days EVERYONE HAS AN HD CAMERA. So now that you have a Good Cameras, either as Directors/Camera Man think of a vision and take pride of your craft. I think people are taking away the whole creative process from Directors/Film Producers just to make a quick buck. I dont mind the hustle, get ya money, but damn add some contect to ya videos. Show us "Consumers" why your video is better than the next person and why ARTIST should pay you PEOPLE WHO MAKE VIDEOS to make music videos.
Im not a director/video editor/ or have much to do with film, Im a sound engineer and I see the same shit that happen to Music is happening to videos. Just cuz you record on Pro Tools and have a condenser mic, doesnt mean it SOUNDS GOOD. Its a process of Mixing and Mastering, which is just as important and CREATIVE as the artist's role and is what distinguishes good sounding music from great sounding music.
So for those who make Films/Music Videos/or any visual work. Before you work with an artist, try to pitch him an idea for the song, and try to add some content to it. Take a film class at your local CC, watch movies and films that are recognized as great because of their production work, study your craft. Work on your video editing skills and try to be different, cuz YOU are just as important, and if you get that done.. Money will come
So shout out to those who are doing a good job, continue the good work, and for those who are just starting as Mac Dre would say "Turn it up a notch"
Mix