rapping isnt hard. its just that when you got 1 talented rapper that "gets fame", he'll put his entire hood on his projects. even if they suck, theyll try to make it sound as good as possible by using good beats/production. if that 1 talented rapper doesnt put his folks on, he becomes isolated, banned from his hood, and loses street cred. who wants to listen to a rapper w/o street cred?