hopefully this sale leads to a more network tv based "sport". you can only grow so much from PPV's. UFC wont grow off that. they focused on "growing" Rousey and McGregor, which don't really grow the sport, just grew them PPV sales. William Morris Endeavor is really on some tv/film shit and i know they used to represent Rousey. them along with the owner of one of the biggest NFL teams can lead to some big shit. if 2 casino owners brought UFC/MMA this far, these new owners can really fuck some shit up.