“1 for $5, 3 for $10,” DJ Impereal calls out.
It’s his hustle, the mixtape scene. He hooked up with DJ Devro, 23, 4 years back when they hated the same Trader Joe’s job they both had. After living off of unemployment for a few months, Devro says, “I know how to make do with what I got.”Now these guys are over 25 deep in the mixtape game; they’re currently working on the next mix, promising strong exclusives.
Their cd’s burst in your ears with a loud, “Demolition Men Muthaf--kas!!!”
This is a streaming MP4 video - you'll need Quicktime 6 or later to view it.
It’s their motto…aggressive and vulgar, in a ‘you betta recognize’ way. With independent artists like the Jacka and Cellski doin songs and hooks on the CD's, the songs blend into each other with gunshots and car screeches, illustrating the grittiness of the jams, and everyday lives. They do it all—they’re already on their 3rd Reggaeton mix, the hood stuff gets out, and we’re waitin on the freaky slow jam cd. With glossy flyers and professionally pressed cd’s, these two men mean business.
DJ Impereal, the super hyphy Colombian, keeps his 24-year-old butt out of a conventional job and works the streets, literally. A business man and smart ass, Impereal’s a people person who can chop it up with anybody, and tries to get as many cd’s out as possible. Hitting up big events and concerts seem to make good sales, as well as promoting while in transit, whether on the BART train or the AC Transit bus.
More folks are buying their CD's in the East Bay, while business appears to be a little on the slow side in the ‘Sco. Impereal explains how he’s tried to bargain with youngstas, but even $3 is too much to fork over in the 415.
DJ Devro is the smooth, seemingly innocent half (until you hear his jokes). He flashes his smile, and everything just feels right. With a room full of vinyl from every genre and generation, Devro is the beat maker, using Pro Tools and a mixer to perfect his sound. A sexy voice calls out, “DJ Devro” as the songs blend. “The mixtape is like the radio of the streets,” Devro explains. Most might think of New York (since mix tape CD's are disgustingly huge out there) and beef when thinking of mixtapes. It’s not about the beef for these guys, instigating is not their thing, it’s the music.
They’re real DJ’s too. Impereal’s scratchin' and cuttin' days go back to Fisher-Price; he messed around with his toy plastic player then he graduated to the real turntables. He goes on frequent DJ stints, he just spent 2 weeks in Colombia spinning at a Reggaeton festival The Demolition Men are also Lateef’s (Quannum World) touring DJ’s; you can catch them scratching out beats in the background.
It’s his hustle, the mixtape scene. He hooked up with DJ Devro, 23, 4 years back when they hated the same Trader Joe’s job they both had. After living off of unemployment for a few months, Devro says, “I know how to make do with what I got.”Now these guys are over 25 deep in the mixtape game; they’re currently working on the next mix, promising strong exclusives.
Their cd’s burst in your ears with a loud, “Demolition Men Muthaf--kas!!!”
This is a streaming MP4 video - you'll need Quicktime 6 or later to view it.
It’s their motto…aggressive and vulgar, in a ‘you betta recognize’ way. With independent artists like the Jacka and Cellski doin songs and hooks on the CD's, the songs blend into each other with gunshots and car screeches, illustrating the grittiness of the jams, and everyday lives. They do it all—they’re already on their 3rd Reggaeton mix, the hood stuff gets out, and we’re waitin on the freaky slow jam cd. With glossy flyers and professionally pressed cd’s, these two men mean business.
DJ Impereal, the super hyphy Colombian, keeps his 24-year-old butt out of a conventional job and works the streets, literally. A business man and smart ass, Impereal’s a people person who can chop it up with anybody, and tries to get as many cd’s out as possible. Hitting up big events and concerts seem to make good sales, as well as promoting while in transit, whether on the BART train or the AC Transit bus.
More folks are buying their CD's in the East Bay, while business appears to be a little on the slow side in the ‘Sco. Impereal explains how he’s tried to bargain with youngstas, but even $3 is too much to fork over in the 415.
DJ Devro is the smooth, seemingly innocent half (until you hear his jokes). He flashes his smile, and everything just feels right. With a room full of vinyl from every genre and generation, Devro is the beat maker, using Pro Tools and a mixer to perfect his sound. A sexy voice calls out, “DJ Devro” as the songs blend. “The mixtape is like the radio of the streets,” Devro explains. Most might think of New York (since mix tape CD's are disgustingly huge out there) and beef when thinking of mixtapes. It’s not about the beef for these guys, instigating is not their thing, it’s the music.
They’re real DJ’s too. Impereal’s scratchin' and cuttin' days go back to Fisher-Price; he messed around with his toy plastic player then he graduated to the real turntables. He goes on frequent DJ stints, he just spent 2 weeks in Colombia spinning at a Reggaeton festival The Demolition Men are also Lateef’s (Quannum World) touring DJ’s; you can catch them scratching out beats in the background.
