It's a cool idea, but really disorienting. If you hadn't told us what it said it would have took a little while to figure it out. The M & W kinda look like lips to me, I dont know if thats what you were going for. I think if you took away the text "id", "est", & "reations" it would look tight as a symbol, then just put mid west creations underneath it in a nice font so it's legible.
Hope that helps
Rcane