LeBron to go Greek?

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May 9, 2002
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#1
I saw it today on PTI, as a rumor of course, but here is a story on it.

Forty million reasons it could happen.

by C.Y. Ellis

I used to be Greek. Now I bathe daily and have two eyebrows.

While I may have shed off many of the multifarious national stereotypes in the years since I left Greece, I remain thoroughly Hellenic at heart. I still consider olives to be a food group. I still regard the goat as the noblest of all animals. I still have an indisputably Greek government name (Carolos Yiorgos Athanasakis), and my father - a 5’5’’, moustachioed former farmer - is still in Greece, still Greeker than anyone.

Why do I mention this? Well, mostly to justify running my yap in the paragraphs that follow. Having lived in both Greece and New York City, I feel I have a little more insight than most into the decision that LeBron may have to make two years from now. For those who haven’t heard, the word coming from South Europe is that Athenian powerhouse Olympiakos – they who lured Josh Childress across the pond – are planning to make a run at James in 2010.

Of course, they’re wasting their time trying to steal one of the game’s finest from the L, right? Well, probably. Probably.

I’m normally the first to shoot down such rumors, but this one’s worth examining briefly, if only to confirm that it’s absurd. While until recently it was generally only NBA bench-warmers and has-beens that inked deals in the Euroleague, times are a-changing, and as ever money is the catalyst. Childress was the first to take the bait. While the Hawks couldn’t justify a twenty-mil deal for J-Chill, Olympiakos cut him a check without batting an eyelid, even offering to cover the taxes and set him up with a car and a crib.

If a sixth man on a fringe playoff squad can command that sort of cash, what would a legitimate superstar stand to pull in without salary cap restrictions? That’s the question Olympiakos plan to ask LeBron’s people come the summer of 2010, and it’s understood that they’re prepared to offer more than double what any NBA club would be able to put on the table.

Again, I’d usually doubt that anyone would be prepared to pony up that sort of paper. However, I wouldn’t put anything past the Aggelopoulos brothers, billionaire owners of Olympiakos and two of the biggest hoopheads in Greece, a country where basketball is the national sport and “friendly” discussions thereof regularly lead to felony assaults. For the Aggelopoulos family, a forty-million-dollar deal for LeBron wouldn’t be so much an investment (they certainly wouldn’t turn a profit on the season) as a donation to the fans of Olympiakos.

Ah yes, the fans. What Greece lacks in modern plumbing (in most bathrooms, toilet paper has to be tossed in the trash; flushing it will clog the system), it makes up for with its supporters. It’s difficult to convey the place hoops holds in Greek culture with mere words, but a brief anecdote should give you some idea. Last week, I stayed in the Piraias suburb of Athens at my aunt’s place, a small, square house about five minutes from the “Peace and Friendship Stadium” in which Olympiakos play. Seeing the spotless interior of the house, I asked my aunt why they hadn’t painted over the numerous graffiti that scarred the front of the building. She pointed out that some of the scribblings had, in fact, been covered with whitewash, although the largest one was left untouched. I again asked why that was.

She explained that fans of Panathinaikos, a rival club, had painted their motto on the house, but before they could get rid of it an Olympiakos group had covered it with their own. Being Olympiakos die-hards themselves, they decided to leave the façade as it was. Not only was my fifty-five-year-old aunt fan enough to leave her home adorned with a crudely-drawn Olympiakos logo and several curse-filled exhortations, but she was also able to name Scoonie Penn, Qyntel Woods and Roy Tarpley as former players. Before I could retrieve my jaw from the lemon-scented floor of the cramped kitchen, she went on to detail the various reasons Josh Childress would have difficulties adapting to Euroleague defences. Then she cooked calamari. With six million more like her in the city, it’s no wonder Greek club owners are willing to dig deep to bring big names on board, even knowing that they’ll likely never recoup their investment.

Still, a life away from the U.S. of A. will be a tough sell to a bona fide max-contract guy. The opportunity to make a tax-free $40 million for thirty-odd games may just force LeBron to consider setting up shop in the birthplace of democracy, though. Even in the likely event that James stays at home, it’s only a matter of time before a Euroleague organization with deep pockets and big ideas manages to snap up a member of the NBA’s elite.

I suppose I’ve misled you by detailing the idiosyncrasies of life in Greece as if they might be the primary factor in anyone’s decision. You see, regardless of the physical distance and cultural differences between LBJ and the suits at Olympiakos, both sides can agree on one thing, the most important thing: Money makes the world go around.

All that remains to be seen is if money can make LeBron James go around the world.


http://slamonline.com/online/2008/08/lebron-in-greece/
 
Sep 4, 2002
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#4
This happens, then the NBA has to get rid of these max contracts, then Paul allen can spend all the money he wants... hahahahahahahahahahahahahahahaha
 

Rossibreath

triple og from the sbp
Sep 1, 2005
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#6
im assuming that wud mean hed miss an nba season & hes not gonna do that cuz hes statistically on pace 2 b 1 of the all time greats so any1 who thinks this is possible is half retarted at least. plus he already has all the money in the world & theres human poop in the garbage there.
 
Apr 25, 2002
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#7
Won't happen for the reasoning they gave on PTI. NBA is still where it's at. Even if you're trying to turn yourself into a global brand NBA is still where it's at.

What kind of endorsement deals is he going to get playing Euro ball? That is where the real money comes from not from his contract and playing in the NBA. NBA is just a means for him to get the endorsements.

When is the last time you saw someone from the Euro leagues on TV selling you shoes?
 
Feb 22, 2006
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#9
I cant think of a euro league player selling things here in the u.s., but lebron would continue to make the sales he makes here in the u.s., while in greece for one year/season while promoting his own brands to europe
 
Oct 30, 2002
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#11
one season 30 sumthing games. 40 mill he'll miss out on a season worth of stats depending on schedule. he did start right outta high school compared to other who had a "late " start. i dont know . could be a possibility
 
Apr 25, 2002
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#12
Look where we live...
The center of global consumerism.

If Lebron did for some reason except this deal, he could become the poster child for basketball in Europe. Europe is a big market too.
The entire European Union(27 countries) just barely beats out the U.S.(1 country) in GDP.

Being the poster child for basketball in Europe is like being the 1 player in MLS . . . no one gives a fuck.

No one watches Euro ball outside of Europe now and no one would watch it outside Europe if Labron went there either.

It would be an oddity. It would be like televising Harlem Globetrotter games and expecting people to really be into it as something other than a freak show demonstration of superior skill.

NBA is global and the only place to see real basketball every year played by the best the world has to offer.
 
Nov 26, 2007
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#13
If any big star goes, I think its gonna be Kobe Bryant. He was born in Italy, has a big ass villa there, speaks a bunch of different languages and is loved by European fans. He doesn't get nearly as much hate as he does in the states and he's told some people that he would love to live in Italy when he retires. I only see him leaving the NBA after he wins another championship though...
 
Oct 30, 2002
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#14
If any big star goes, I think its gonna be Kobe Bryant. He was born in Italy, has a big ass villa there, speaks a bunch of different languages and is loved by European fans. He doesn't get nearly as much hate as he does in the states and he's told some people that he would love to live in Italy when he retires. I only see him leaving the NBA after he wins another championship though...
thats what i was thinking . IF ANY REALLY BIG NAME IT WOULD BE KOBE FOR REASONS ABOVE
 
Nov 24, 2003
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#15
The center of global consumerism.
True.

That still has no bearing on the fact that it wouldn't make much sense to advertise in the US using European Athletes, hence we as US residents don't see many ads with European Athletes.

Mr. Rictus said:
Being the poster child for basketball in Europe is like being the 1 player in MLS . . . no one gives a fuck.
David Beckham might disagree with you on that point.

Also, from what I read, Beckham has been doing pretty well from both an endorsement and tickets sale perspective as a player in the MLS.

Mr. Rictus said:
No one watches Euro ball outside of Europe now and no one would watch it outside Europe if Labron went there either.
Well the idea for forward thinking marketers would be that Lebron would bring some NBA fans with him, while basically instantly becoming the biggest name in European basketball.

If I am Nike for example, I think I could build the Lebron Brand to Jordan like proportions in Europe. That is a more daunting task in the US.

Mr. Rictus said:
NBA is global and the only place to see real basketball every year played by the best the world has to offer.
I agree 100% but this issue comes down to money vs the quality of basketball. IMO Lebron is gonna see way more money playing in Europe because all of his global sponsors are just going to shift their marketing to target European consumers, and because Lebron is gonna be hands down the biggest basketball name in Europe, he is going to be picking up European sponsors hand over fist.

If its about money for Lebron he should go to Europe....no question.

If its about skill, quality of play, and making history, he should stay in the NBA....no question.
 

phil

Sicc OG
Apr 25, 2002
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#16
If I am Nike for example, I think I could build the Lebron Brand to Jordan like proportions in Europe. That is a more daunting task in the US.
nike didnt make jordan what it is. hip hop did. same with timberland, same with tommy hilfiger (hiphop killed tommy too) if they try to duplicate it, it will fail.
 
Nov 24, 2003
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nike didnt make jordan what it is. hip hop did. same with timberland, same with tommy hilfiger (hiphop killed tommy too) if they try to duplicate it, it will fail.
I don't disagree with that. All I am saying is that I doubt very much that Nike is gonna stop giving Lebron endorsement checks if he plays in Europe.

Also, because of brand loyalty and more competition in the US market, Lebron could potentially be a more valubale endorsee in the European market.
 
May 9, 2002
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#18
I don't disagree with that. All I am saying is that I doubt very much that Nike is gonna stop giving Lebron endorsement checks if he plays in Europe.

Also, because of brand loyalty and more competition in the US market, Lebron could potentially be a more valubale endorsee in the European market.
LeBron would put alot of Nike's on the feet of Euro's thats for sure.

Isnt Nike derived from Greek mythology? Hmmmmm...

http://en.wikipedia.org/wiki/Nike_(mythology)
 
Jan 28, 2005
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#19
LeBron James is a smart businessman, he can make that money here in the states with what he's already accumulated. It would be a big financial move for him if he did, but it would also be kind of selfish. I dont think his family would be down for it.


and I predict C. Anthony to be the first real big superstar to make the jump across the Atlantic.
 
Jan 28, 2005
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#20
nike didnt make jordan what it is. hip hop did.

Nike manufactures Jordan.

Jordan endorses his own damn shoes.

Basketball players no matter what music genre they're into will always buy J's. Coaches set Jordans as the 'team shoe' in high schools across the nation.

Young Joc saying "J's on my feet" in a song didn't make them the shoes they are today.

Sure hip-hop embraced Jordan's into their subculture, but to give hip hop all the credit is absurd.

Without Nike, Jordan's wouldn't exist (at least with the swoosh logo on them) and very understandably wouldn't be the same shoe it is today. So until Jermaine Dupri and Jay Z buy majority stock in Nike and start cutting M.J. fat checks, I'm going to say Nike and Michael Jordan made Jordan's what they are. A hot product will sell to anybody, even if one subculture doesn't like it.

Hip Hop isn't bigger than a free market economy full of easily impressionable consumers.