According to Valerie Shuman, Vice President of Industry Programs for the Connected Vehicle Trade Association, the connected car is not a thing of the future. It’s here today.
Speaking as part of “The Digital Dash,” panel at the National Association of Broadcasters Show in Las Vegas, Shuman says connectivity is here now thanks to the number of cars with AUX jacks that allow consumers to connect smartphones to their vehicle’s entertainment system, “that’s when you can start to bring in lots of content that competes with radio and people are doing just that.”
For broadcasters, she says that means starting to think...
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Speaking as part of “The Digital Dash,” panel at the National Association of Broadcasters Show in Las Vegas, Shuman says connectivity is here now thanks to the number of cars with AUX jacks that allow consumers to connect smartphones to their vehicle’s entertainment system, “that’s when you can start to bring in lots of content that competes with radio and people are doing just that.”
For broadcasters, she says that means starting to think...
View Discussion Text