When $hort was coming up he could do his bay thing and go platinum, but in this day in age a lot of his albums that went platinum in those times wouldn't these days with all the artists out there. While his sales aren't what they used to be, he would struggle to sell at all and certainly wouldn't be on jive anymore if he couldn't sell some records so it's all business mang. He just hasn't crossed over completely otherwise he probably would sell more with the current production and features he has these days. For those whom didn't like the past few albums they probably won't like his new one, but for those whom are diehard $hort fans they probably will enjoy his new shit regardless.