I'm a LABEL, How Do I Get PAID?!!!

  • Wanna Join? New users you can now register lightning fast using your Facebook or Twitter accounts.
May 21, 2002
255
0
0
#1
Ok, You've pressed up your CD, promotions are in full effect, your distribution is on lock and you've pushed out enough units to make you either happy or embarrassingly humiliated and you can't understand why you Sound Scanned 2 units. At least your mom and sister bought one---everyone else just wanted a freebie (and they still never bumped it in their load!).

Start asking for a status 30 days before your contract states that you're supposed to be paid.

Insist that you don't get overlooked by Accounts Payable. Find out who processes checks. Know that person by name. Be nice, but stay firm and wear your game face.
Ask for Sound Scan two to four weeks before you are to get paid. You may not get it right away, so that's why I say start early.

Once you get the numbers make sure they have your correct address and principal for the check to be made to.

Give them up to two weeks to process your check.


That sounded good, but let's now look at it from the real world.

Most labels don't stick with one distributor for the life of the CD. They may feel that they are not being treated right or maybe that the distributor isn't moving enough units. Whatever the case may be, now we have two, three or more parties involved. When that happens you can kiss relying on Sound Scan good bye.

Distributors don't want to catch the next guys returns. So now you have to wait. And wait is what accounting loves for you to do. Your sales rep doesn't pay you for the CD's, the company does.
So now you're mad because your calls aren't being taken.....Wait, it's not that they're avoiding you, it's because you're calling 3-4 times a day. 3-4 times more than you were before it was pay day.

You tell yourself,"I'm going to fuck up such and such. It's funk on sight!" Hold your horses big guy. You're right, you deserve to be paid. But, with all the distributors for one release it's confusing as to who sold what and who's gonna catch the returns. You shot yourself in the foot before you even left the house.

My advice:
Stick with one distributor. Don't take your label to as many people that will have you. Don't spread your label so thin. The relationship between you and your distributor is a precarious one. You both need to feel that you have the upper hand, but only one of you is relying on the other for payment. Which one do you think you are?

Leverage:
Do you know what leverage is? You probably think you do, but 11 times out of 10 (1 extra because there's someone out there who 'knows-it all') labels don't understand what that means.
i.e.
You've found a place to call home and you have a couple of titles that are in the wings.
Leverage comes into play when it's time to get paid.
Time is almost up to get your money. That's usually the time you present your second release to your distributor. Well, your distributor wants your next release because they too can use that release for leverage against who owes them money.
Try to time your releases to go with payment terms.
Leverage is way more involved than what is here, but I wanted to give you some insight how this part of the machine works.

Gotta go for now..
Cuda
 
Jun 28, 2002
1,563
12
0
49
#5
I like the way you put the shit down Cuda but it presents another very important question..

When distributors have certain relationships with certain chains and not others signing to that ditrbutor solely boxes the label into a corner.


Once in that corner now the Label can become frustrated that the neccasary(spelling) working isn't getting done(being distributed in all the stores in the companies market areas.


Now the company has to rely on the distributors pals to put them in the stores that the distribution gots in its hip pocket..


This is unfair to labels thus the reasoning for labels to want to persue other distributors to hold their product(figuring that if one distribution is tied in with Towers, the other tied in with wherehouse, another with sam goodie etc. It'd be better to get distributed by each faction, thus getting yourself into the chains that are needed to market their product.) this is why you would know as a distribution what depts you figure that you don't owe on because you know which accounts don't belong to your distribution. This is the reasoning for the delays on the payments because not only does the distributer not want to deal with other peoples money its offended that they would have to, thus again giving you another reason why they make you wait for your money while they sort things out!


So Cuda it goes both ways but what is an artist/ label to do it must look after its self and the companies best interest(getting in the stores). That's why the game is so fucked up thats why a Tre-8 album hasn't been released yet even though hella muthafuckas is waiting for it, because will i even be able to get it to them with distribution that only goes so far.(Even though I want to stay independent!



Dam this shit pisses me the fuck off!!!!!!!


We (the label and artist) are stuck between a rock and a hard place and getting fucked either fucking way!


I'm not trying to offend anyone just want you to here it from the other side Big cuda.


1 Love



Tre-8
 
May 21, 2002
255
0
0
#8
Tre 8/ I'm glad that I can provoke emotions from you. That shows me that you as a label and businessman do care.
So I'll try to answer you as best I can.
It's not necessarily the relationship with our accounts as it is the demand on the product. If there's no demand, we have to try to push it down our accounts throat.
I got an e-mail the other day from one of my accounts, that if there was no demand she would pass on everything. Well, I was able to at least cover their backyards, and if the label's on point and they sell through, then comes in reorder patterns.
As far as knowing who sold what and which one of my accounts has sold the most, that's not easy.
Sound Scan, from what I understand, doesn't report that Tower sold 800, Wherehouse sold 900 so on and son. They merely put down regions and chains. Sound Scan is an overall sales report.

Labels need to underdstand that they need to create a label identity with retail and a rapport with their distribution company.
This isn't a "get rich quick' industry (as independents). It's gonna take consistent releases, steady promotions and alot of handshaking to really reach ALL retail and one-stops.
Whoever comes into this game thinking that after their first release they're gonna have dough to buy those dubs, or that SUV or whatever, isn't on the same page as me.

Have a realistic goal. If you're only known in your city or a couple of cities, look into how many stores there are in your area and guesstimate that they'll sell through maybe 90 units each. And that's if you're promoting.
Get a list of the key stores in your marketplace and hand them over to your distributor. They probably already know who they are,but that gives credulence to your hunger!
Call the stores yourself, get the order and forward them over to your rep. Don't be intimidated by the buyer.
You're only looking out for yourself.
Drop off 1-sheets.
With that, you and your distributor build respect for one another.
You and your distributor may not hit all the stores the first release because many people will pass on it, or just wait for a buzz.
I guarantee you that there isn't one distributor that has EVERY STORE in the nation on lock!
That's why we need your help and we utilze One-stops!


Cuda
 
May 21, 2002
255
0
0
#9
Bayrider 12/ It needed to be said. You and I have it rough and not a lot of people understand that.
They don't know what it's like to have 50 VERY DIFFERENT people have high aspirations for THEIR release and they ALL put some hard and very respectable time and effort into their product, to have them trust you with those dreams and goals can put us under tremendous pressure.
So I hope that I can help give them a better understanding why things happen the way they do.
And maybe even smooth out the rough edges.
Cuda
 
#11
Keep on spreading the knowledge! I'm glad someone decicied to put aside personal interests and give out some game on G.P. I think I'm a start calling you Professor from now on!

Vamps: Maybe there needs to be a "Industry 101" section where the new booties and don't knows can catch up on game and basic stuff they should know before dealing with distributors/retail/etc.

Tre-8: You've got some valid points.

But labels need to do their homework. A label is a BUSINESS first before anything else. Yea you should be in it for more than just the money. That said labels need to do their homework. Research your market(s) so that when it comes time to meet with a distributor you should know who they service and make sure that matches up with your market. There are several distributors out there for a reason. Different distributors may service different markets/needs. Choosing a distributor shouldn't be based soley on just because their name is hot in the streets. Also a lot labels still don't know the difference between a distributor and a one-stop.
 
Apr 25, 2002
3,020
0
0
52
www.KillaValley.com
#13
Cuda: good lookin on da post homie, real talk for peeps that aint knowin, but same with Tre 8 also always two sides but in the end stay with one ta show loyality and ta also have full backin form that one company.

Eternal Designs: ummm u said "u should be in it for more than just the money"? well where i come from it aint a business if u losin' money so money is the first thang always in any busines, cuz with out nothing will or does happen. But the love for whut u doin makes it that much easier but ta sum it can make them lose alota money if they love the game more than they love makin bread there fore makin the business a debt or a totall lose..........but thats how we do shit here at KVE..........if we make $20 or if we Make $20,000 profit then we doin good buiness!
 

Taydatay

Artist/Five Star CEO
Sep 10, 2002
20
0
0
51
www.11-5.com
#14
I BEEN READING THIS SHIT AND ITS ALL GOOD GAME BUT WITH 10 YEARS IN THTIS SHIT I THINK I HAVE TO SOMETHIN' TO SAY. AS FAR AS USING ALOT OF DISTRIBUTORS, DOGDAY USED TO DO JUST THAT WITH OUR 11/5 SHIT AND EVERYTHING ELSE THEY HAD FOR THAT MATTER AND IT WORKED GOOD FOR COVERAGE OF OUR SHIT. I KNOW THEY USED SELECT O, CITY HALL, AND SOME OTHERS AND THEY DID DIRECT SALES. THE PROBLEM CAME INTO PLAY WHEN IT WAS TIME TO COLLECT, NOBODY KNEW HOW MUCH WAS OWED AND WHEN BECAUSE SO MANY PEOPLE CARRIED IT. MY FOLKS FRONT PAGE FROM MURDER 1 USED TO USE MULTIPLE DISTRIBUTORS AND IT WORKED IN THEM DAYS BUT NOW WITH THE AGE OF NATIONWIDE RETAIL, IT DONT WORK THE SAME. JUST ABOUT EVERYBODY OFFERS EXCLUSIVE DEALS. SHIT, I TURNED DOWN EXCLUSIVITY AT SELECT O, GROUND LEVEL, AND PAULSTARR (GOOD THING CUZ THEY WENT OUT OF BIZ) BECAUSE MY NIGGA RUNS BAYSIDE BUT ALSO BECAUSE ITS IN MY BACKYARD AND I CAN SEE WHATS GOIN' ON WITH MY PRODUCT. ALL DISTRIBUTORS HAVE THEIR PROBLEMS AND FAULTS AND WEAK AREAS OF COVERAGE BUT THE BOTTOM LINE IS IF SOMEBODY WANTS YOUR SHIT BAD ENOUGH, THEY WILL FIND IT AND BUY IT FROM WHOEVER GOT IT. JUST A LITTLE INPUT FROM MY POINT OF VIEW. ONE.
 
Jun 28, 2002
1,563
12
0
49
#17
Big C,


The more I read your words the deeper my respect grows for you in the game and you continue to make valid points.


Thanx for the game!


I've been doing this shit for a minute and I see benefits in both ways but I understand your talking of building a strong foundation with the distribution.

I've had the same idea with the record label.



Tre-8
 
May 2, 2002
2,992
3
0
www.money-tree.tv
#18
O.K since this board has become nothing but a promotional tool and not an informational board, I thought I would bring this one back up for all the don't knows...

This is some good reading... even if you know all this it is a good refresher!!!!!!!
 

Dana Dane

RIP Vallejo Kid
May 3, 2002
26,982
11,626
113
51
#19
Good call, Dee..this is what the Sicc USED to be like....more intelligent industry and networkin talk, and less beef and gossip. When artists posted and didn't just threaten and promote, but had discussions and kicked game.