Working backwards.....the Blue Scholars are not it. They cannot be. They and those like them (Ra Scion, Nocturnal Rage, etc.) do not represent a soundscape that is anything other than typical NY-style music with a touch of funk. That is not enough. Add to this that their lyricism is overwhelmingly lacking, when compared to artists such as 151, Skuntdunanna, Jay Barz, and so on.
Make no bones about it--the sound is represented by people like D-Sane, Big Squeeze, West Coast Stone, Bosko and so on. These are the names that are it. These are the producers with the styles that will take us to the next level.
This whole situation is not so much a topical thing, as it is.....and it's hard to put this into words for people who haven't written hundreds of verses before.....a lyrical thing. It is about the lyrics, and everything else comes second. This is why Cam'Ron has so much staying power, despite a lack of "big hits": the Lyricism and the Beats are always there, no matter the subject content. Only a complete jackass would listen to Cam'Ron and say he "can't rhyme", and I do mean that with 100% sincerity. A complete fucking jackass.
The bottom line....We CANNOT compete when it comes to subject content--`I'm a gangster', and so on. We also CANNOT compete on the Social Activism tip--it is not only a niche audience, but it's already taken. And crappy BackPacker Jams are not going to cut it ("We all in the club, just havin some fun/Me and my homies, and these girls with nice buns" etc etc). It is about the Lyricism, Tight Beats, and Gangster-Leaning Elements.
As COLA so aptly put it: "I'm not a gangster, but I'm not a square either, duuuuuude" -- THIS EXACTLY IS WHAT THE NW SHOULD BE SHOOTING FOR. It is what nearly EVERYONE in the country that is down with Hip-Hop can relate to: the feeling that while we might not be out hitting licks, pimping bitches, and doing all of these hood things, we are indeed people that, when pushed, will slap the shit out of you. We prefer mano-a-mano to guns, we respect females who respect themselves, we don't snitch to save our own asses (esp. if we were equal partners in the crime), and so on. There is a very large base of shared ideals here.
Make no mistake about it, Seattle and Portland both are ready. Not for million-album sales, but surely for 50,000-100,000 sales. The problem, again, is that we do not have the things in place that we need to have in place--Mixtapes, Websites, DVDs, and all of these things.
The people want to know about NW Rap. That is just the fact of the matter. Hip-Hop is exploding, and people are very interested in Local music. The problem is that they don't know where to begin. So they end up seeking out whatever they can find, often, something that sucks and does not represent what they were looking for.
This is where a NW Website comes in. They can go to these sites, see WHO is from THEIR home-towns, listen to THEIR music, and then decide from there if they would like to purchase albums, go to shows, and so on. -- This is very different from being handed a flier, going to some crap-ass rarely-updated website, downloading some Real Audio song previews, buying an album and waiting 4 weeks for it to be shipped, and so on. It is not acceptable.
I could type for days on this matter, and anyone that is willing to be honest with themselves will be forced to admit that I am mostly right. But at the end of the day, due to the endlessly stubborn nature of most NW residents, I am going to have to personally bankroll every last one of these things I am talking about. And because I will NOT compromise my education for anything, these things will have to dribble out (if not just plain be on hold) for months and years at a time until I can get around to them.
This is the blueprint right here. It does not change, no matter how many of these threads are made. Bring the people albums and shows, and they'll be like "Cool", and then go on their merry way. Bring the media to the people, and the people will start coming in full force for the albums and the shows.