Mods and admins need a way to engage the community to keep them active. Since the news can be found easily elsewhere, how can the community be retained? Nobody truly ares about layout, IMO; instead, the loss of integral features (PROPS) was nearly a fatal blow. Large online communities such as reddit commonly use these systems as a way of gauging the value of the post and poster. So I think once people lost their value and had little news to discuss (and little REASON to discuss, since they no longer held potential value) was a bit deal.
This of course is an admin only issue, so only they can be held responsible for bringing the droves back. But fuck it's been a while and many have already abandoned the site... how do we keep who's still here, while enticing new members to join and repeat business.
Any mods out there ever work in leads or marketing, this would be a fun project. Community polls for each subsection for new splash headers and color theme would be a quick way to start. Then have admins have additional adverts for all new accounts <6months, average for up to 3 years, and all 3 years plus members are ad-free with siccness.net front page exception for latest and greatest. The additional ad revenue would generate the income required to site maintenance and upkeep, and a percentage can be used for promotional material or to pay for concert tickets or wtf ever people need to contact the vendors for:
Contact various vendors for charitable items to raffle or give away during album promos and shit. But like I said -- since it's not the communities fault, it all belongs to the admins.. fix your shit. Focus. What's the point of the siccness?