Payola-The Dirty Industry Practice-That's Ruining Hip Hop
by Davey D
“Payola is as old as radio. The legalities have also changed most
recently allowing legal loopholes. Legal loopholes created playola the
creation of corporate america to cash in legally.
For decades decision makers were individuals in each marketplace. Payola
comes in the way of cash,trips, appliances, drugs, sex and anything of
value for today's marketplace.
Payola is as American as prostitution. Radio programmers and Dj's hands
are shaped like cups. Everyone expects something since it is not coming
in your paycheck.
GM's don't ask questions while there PD's make the annual trip to
Brazil. Payola's the lapdance that everyone wants at work or in the
comfort at home.”
-Paul Porter-IndustryEars-
Shady Industry Practices to Disguise Payola
What you read above is what longtime radio programmer and industry insider Paul Porter who used to work for Emmis and has programmed for BET and radio One has to say about the dirty illegal practice we call payola that goes on in the industry. For many, payola has completely ruined the music biz and in particular Hip Hop.
Before anyone can seriously talk about how to tone down the amount of sex, violence and misogyny heard on the public airwaves or how get more conscious music on rotation on your favorite radio station, you have to first deal with payola. This is the seedy practice employed by most major record labels and commercial radio station that determine what gets on the air and what doesn’t. It’s amazing how time after time, I’ll go to conferences and community settings where passionate individuals will tell the audience in order to change the music they hear they have to call the station and request a new song or write the program director or something along those lines. Unfortunately, such erroneous advice is indication that they don’t fully understand the business and they are ignoring the big white elephant in the living room-Payola
Back in the days payola used to be done via the envelop full of money that was slipped under the table in the dark of night to a shiesty program director or deejay. That’s what led to some love shown for particular artists. As the government began to crack down, the methodology behind the practice became slicker.
So now payola shows up in the form of concerts like Summer Jam, Winter Ball, Halloween Boo Bash etc where your favorite artists shows up and perform for free or very little money in exchange for prime time airplay, new radio station street team vans and jackets, commercials buys and ‘free trips to Hawaii or Cancun for an album release party. The other favorite ploy is the record label shopping spree where cats get hit off with lots of free gear and elaborate shopping trips via the label’s credit card. We also can’t forget the strippers and friendly girls who show up at your hotel room during industry conventions. All this is done under the guise of entertainment but with the main goal of securing airplay
The other practice is for program directors and other shady individuals to use independent promoters who act as go betweens for the artist and radio stations. These indie promoters over the years have literally carved up the country amongst themselves. If you look at a map of the indie territories it would remind you of an old colonization map. In fact things are set in such a way that nothing goes down on the major airwaves unless these powerful indie promoters approve. Now, over the past year several radio conglomerates have publicly stated that they are severing all ties from indie promoters to avoid the appearance of any wrongdoings but that hasn’t stopped the practice of payola.
KRS-One, Funkmaster Flex and 40Gs
What radio has done is find new ways to do their dirt. For example, nowadays you have situations where individuals at the stations have set up ‘fake’ consulting or record promotional companies or even record pools that can help the big record companies get commercial airplay. Some of these companies are actually owned by the program directors or key jocks at the station who will get a hefty fee and then kick it back to their bosses. This was a practice that KRS-One went on record to complain about with Hot 97’s Funkmaster Flex.
A few years ago KRS took a job at Warner Brothers where he became a label executive. He told Lee Bailey’s EUR Report that he had given one of Funkmaster Flex’s companies 40 thousand dollars with the understanding that he would play some of the artist on the label. This of course never happened. If memory serves me correctly think KRS noted that he only got one spin. Two or three years ago, Nas shed a bit more insight to this practice by Flex when he alluded to it during his infamous outburst on rival station Power 105 after Hot 97 denied him permission to do a performance dissing Jay-Z at their annual Summer Jam concert. Soon afterwards an open letter began circulating around the industry accusing Flex’s company Franchise Marketing and his Big Dawg Record Pool of being shields for ongoing payola practices.
While folks may be tempted to immediately zoom onto Flex and get mad at him, we can not simply make him the fall guy. We can not overlook the fact that he could not operate such any of his companies which clearly blurred the lines and created conflict of interest scenarios without the support or ‘blind eye turned’ by Hot 97’s [Emmis Broadcasting] executives such as then program directors Tracey Chlorety and Steve Smith who proceeded her and is now an executive at Clear Channel. At the time there were a couple of publications that were supposed to look into KRS’s assertions and the payola accusations including The Source Magazine, but those stories were mysteriously killed while the pay for play allegations still exist.
Around the time Flex was catching heat, another shady payola practice came to light. We’ll call it the ‘Let me do a remix for your artist’ ploy. Here a popular mixshow deejay will offer to do a remix of a particular artist or song. A large amount of money is paid for that deejay’s production services which soon lead to increased airplay. Here’s the catch- rarely do you hear the remix being played. The way people have covered their asses is to release a limited edition of these various ‘regional’ remixes from around the country or these remixes might show up on limited edition remix records that are available only to commercial Djs.
Radio Station Programmers Owning Record Labels
Where this really came to light was the scenario involving the Assistant Program Director of LA’s number one music station Power 106 named Damon ‘Damizza’ Young. He took things a step further by starting his own record label Baby Ree which featured his artist/producer Shady Sheist. Shiest who relatively unknown at the time was able to get lots of love in the form of guest appearances from A-List artists who many industry insiders suspect was done in return for airplay on the giant Emmis Broadcast station.
by Davey D
“Payola is as old as radio. The legalities have also changed most
recently allowing legal loopholes. Legal loopholes created playola the
creation of corporate america to cash in legally.
For decades decision makers were individuals in each marketplace. Payola
comes in the way of cash,trips, appliances, drugs, sex and anything of
value for today's marketplace.
Payola is as American as prostitution. Radio programmers and Dj's hands
are shaped like cups. Everyone expects something since it is not coming
in your paycheck.
GM's don't ask questions while there PD's make the annual trip to
Brazil. Payola's the lapdance that everyone wants at work or in the
comfort at home.”
-Paul Porter-IndustryEars-
Shady Industry Practices to Disguise Payola
What you read above is what longtime radio programmer and industry insider Paul Porter who used to work for Emmis and has programmed for BET and radio One has to say about the dirty illegal practice we call payola that goes on in the industry. For many, payola has completely ruined the music biz and in particular Hip Hop.
Before anyone can seriously talk about how to tone down the amount of sex, violence and misogyny heard on the public airwaves or how get more conscious music on rotation on your favorite radio station, you have to first deal with payola. This is the seedy practice employed by most major record labels and commercial radio station that determine what gets on the air and what doesn’t. It’s amazing how time after time, I’ll go to conferences and community settings where passionate individuals will tell the audience in order to change the music they hear they have to call the station and request a new song or write the program director or something along those lines. Unfortunately, such erroneous advice is indication that they don’t fully understand the business and they are ignoring the big white elephant in the living room-Payola
Back in the days payola used to be done via the envelop full of money that was slipped under the table in the dark of night to a shiesty program director or deejay. That’s what led to some love shown for particular artists. As the government began to crack down, the methodology behind the practice became slicker.
So now payola shows up in the form of concerts like Summer Jam, Winter Ball, Halloween Boo Bash etc where your favorite artists shows up and perform for free or very little money in exchange for prime time airplay, new radio station street team vans and jackets, commercials buys and ‘free trips to Hawaii or Cancun for an album release party. The other favorite ploy is the record label shopping spree where cats get hit off with lots of free gear and elaborate shopping trips via the label’s credit card. We also can’t forget the strippers and friendly girls who show up at your hotel room during industry conventions. All this is done under the guise of entertainment but with the main goal of securing airplay
The other practice is for program directors and other shady individuals to use independent promoters who act as go betweens for the artist and radio stations. These indie promoters over the years have literally carved up the country amongst themselves. If you look at a map of the indie territories it would remind you of an old colonization map. In fact things are set in such a way that nothing goes down on the major airwaves unless these powerful indie promoters approve. Now, over the past year several radio conglomerates have publicly stated that they are severing all ties from indie promoters to avoid the appearance of any wrongdoings but that hasn’t stopped the practice of payola.
KRS-One, Funkmaster Flex and 40Gs
What radio has done is find new ways to do their dirt. For example, nowadays you have situations where individuals at the stations have set up ‘fake’ consulting or record promotional companies or even record pools that can help the big record companies get commercial airplay. Some of these companies are actually owned by the program directors or key jocks at the station who will get a hefty fee and then kick it back to their bosses. This was a practice that KRS-One went on record to complain about with Hot 97’s Funkmaster Flex.
A few years ago KRS took a job at Warner Brothers where he became a label executive. He told Lee Bailey’s EUR Report that he had given one of Funkmaster Flex’s companies 40 thousand dollars with the understanding that he would play some of the artist on the label. This of course never happened. If memory serves me correctly think KRS noted that he only got one spin. Two or three years ago, Nas shed a bit more insight to this practice by Flex when he alluded to it during his infamous outburst on rival station Power 105 after Hot 97 denied him permission to do a performance dissing Jay-Z at their annual Summer Jam concert. Soon afterwards an open letter began circulating around the industry accusing Flex’s company Franchise Marketing and his Big Dawg Record Pool of being shields for ongoing payola practices.
While folks may be tempted to immediately zoom onto Flex and get mad at him, we can not simply make him the fall guy. We can not overlook the fact that he could not operate such any of his companies which clearly blurred the lines and created conflict of interest scenarios without the support or ‘blind eye turned’ by Hot 97’s [Emmis Broadcasting] executives such as then program directors Tracey Chlorety and Steve Smith who proceeded her and is now an executive at Clear Channel. At the time there were a couple of publications that were supposed to look into KRS’s assertions and the payola accusations including The Source Magazine, but those stories were mysteriously killed while the pay for play allegations still exist.
Around the time Flex was catching heat, another shady payola practice came to light. We’ll call it the ‘Let me do a remix for your artist’ ploy. Here a popular mixshow deejay will offer to do a remix of a particular artist or song. A large amount of money is paid for that deejay’s production services which soon lead to increased airplay. Here’s the catch- rarely do you hear the remix being played. The way people have covered their asses is to release a limited edition of these various ‘regional’ remixes from around the country or these remixes might show up on limited edition remix records that are available only to commercial Djs.
Radio Station Programmers Owning Record Labels
Where this really came to light was the scenario involving the Assistant Program Director of LA’s number one music station Power 106 named Damon ‘Damizza’ Young. He took things a step further by starting his own record label Baby Ree which featured his artist/producer Shady Sheist. Shiest who relatively unknown at the time was able to get lots of love in the form of guest appearances from A-List artists who many industry insiders suspect was done in return for airplay on the giant Emmis Broadcast station.
