http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-18-2004/0002233837&EDATE=
Kids Favor John Kerry, Fox News in Myers/Neopets.com Political Poll
Poll Asks Kids Aged 8-17 Who They Would Vote for, What Issues Are Most
Important to Them, Where They Get Their Elections News
GLENDALE, Calif., Aug. 18 /PRNewswire/ -- Although they are not old enough
to vote, young people have become increasingly influential and involved in
politics, and their perspective on current events offers unique insight into
the influence of media on the formation of opinions and values. In a Jack
Myers/Neopets.com Political Poll taken following the Democratic National
Convention, almost 2,000 members of the Neopets.com virtual community, aged
8-17 and balanced to be equally representative of males and females, were
asked various questions about the U.S. presidential campaign, key political
issues, and what media they use to get elections news.
According to the Myers/Neopets.com Political Poll conducted online for the
week beginning July 26, 2004:
* 44 percent of the respondents would vote for John Kerry if the
election was held today and they were old enough to vote;
* 38 percent would vote for George W. Bush;
* 1 percent would vote for Ralph Nader;
* 11 percent were undecided
These numbers contrast the results of the Myers/Neopets.com Political
Poll conducted during the week beginning July 12, prior to the Convention. In
the pre-Convention poll, Bush led Kerry 41 percent to 40 percent in a virtual
dead heat, with 10 percent being undecided and 2 percent saying they would
vote for Nader. Additionally, only 60 percent of young people polled knew the
names of the candidates in the first poll.
"Young people represent the most media savvy and sophisticated generation
in history," states Jack Myers, editor of the Jack Myers Report
(http://www.jackmyers.com), in the Report's August 16, 2004 issue. "They
actively use the Internet more than any prior generation; they have greater
access to multiple news sources and are more aware of national and global
events than previous generations because of their access to alternative
media."
The poll also uncovered interesting information regarding how these young
people find their news:
* 71 percent identify broadcast television networks as their primary
source of news and information about the upcoming presidential
elections, with 38 percent saying it's their most important source;
* 41 percent rely on cable TV news, 45 percent read newspapers, and
40 percent use the Internet for information on the elections;
* Fox News Channel is the most watched network for election news, with
35 percent, compared with CBS (29 percent), NBC (28 percent), ABC
(23 percent), CNN (20 percent) and MTV (12 percent);
* Yahoo!News is the leading Internet news source, with 23 percent; and
"It is very interesting to see how closely the youth of America follow
current events, including politics," said Rik Kinney, executive vice president
of Neopets. "They may not be able to vote yet, but it is valuable to know how
this next generation of voters view their country's politics, as they will be
shaping the national debate over the next decade."
About the Jack Myers-Neopets Poll
This survey was conducted online among 1,866 Neopets.com users aged 8 to
17 during the week beginning July 26, 2004. All surveys are conducted within
COPPA regulations. Individual respondent data is not identifiable. The
sample was drawn from the Neopets website using a random sampling methodology.
Quotas were set to ensure an end sample that closely matched the U.S. census
for demographic variables such as age and gender. Statistical confidence
intervals are +/- 2.2.
About Neopets
The privately owned NeoPets, Inc., a global media and entertainment
company, owns and operates Neopets.com, the world's leading online youth
community. Neopets.com, consistently ranked among the top-10 "stickiest"
sites on the Web by Nielsen//NetRatings, currently has over 23 million members
worldwide, generates more than 7 billion pageviews per month worldwide. The
company is headquartered in Glendale, California. For additional information,
visit the Neopets(R) Web site at http://www.neopets.com or go to Neopets'
online press kit at http://info.neopets.com/aboutus.
Kids Favor John Kerry, Fox News in Myers/Neopets.com Political Poll
Poll Asks Kids Aged 8-17 Who They Would Vote for, What Issues Are Most
Important to Them, Where They Get Their Elections News
GLENDALE, Calif., Aug. 18 /PRNewswire/ -- Although they are not old enough
to vote, young people have become increasingly influential and involved in
politics, and their perspective on current events offers unique insight into
the influence of media on the formation of opinions and values. In a Jack
Myers/Neopets.com Political Poll taken following the Democratic National
Convention, almost 2,000 members of the Neopets.com virtual community, aged
8-17 and balanced to be equally representative of males and females, were
asked various questions about the U.S. presidential campaign, key political
issues, and what media they use to get elections news.
According to the Myers/Neopets.com Political Poll conducted online for the
week beginning July 26, 2004:
* 44 percent of the respondents would vote for John Kerry if the
election was held today and they were old enough to vote;
* 38 percent would vote for George W. Bush;
* 1 percent would vote for Ralph Nader;
* 11 percent were undecided
These numbers contrast the results of the Myers/Neopets.com Political
Poll conducted during the week beginning July 12, prior to the Convention. In
the pre-Convention poll, Bush led Kerry 41 percent to 40 percent in a virtual
dead heat, with 10 percent being undecided and 2 percent saying they would
vote for Nader. Additionally, only 60 percent of young people polled knew the
names of the candidates in the first poll.
"Young people represent the most media savvy and sophisticated generation
in history," states Jack Myers, editor of the Jack Myers Report
(http://www.jackmyers.com), in the Report's August 16, 2004 issue. "They
actively use the Internet more than any prior generation; they have greater
access to multiple news sources and are more aware of national and global
events than previous generations because of their access to alternative
media."
The poll also uncovered interesting information regarding how these young
people find their news:
* 71 percent identify broadcast television networks as their primary
source of news and information about the upcoming presidential
elections, with 38 percent saying it's their most important source;
* 41 percent rely on cable TV news, 45 percent read newspapers, and
40 percent use the Internet for information on the elections;
* Fox News Channel is the most watched network for election news, with
35 percent, compared with CBS (29 percent), NBC (28 percent), ABC
(23 percent), CNN (20 percent) and MTV (12 percent);
* Yahoo!News is the leading Internet news source, with 23 percent; and
"It is very interesting to see how closely the youth of America follow
current events, including politics," said Rik Kinney, executive vice president
of Neopets. "They may not be able to vote yet, but it is valuable to know how
this next generation of voters view their country's politics, as they will be
shaping the national debate over the next decade."
About the Jack Myers-Neopets Poll
This survey was conducted online among 1,866 Neopets.com users aged 8 to
17 during the week beginning July 26, 2004. All surveys are conducted within
COPPA regulations. Individual respondent data is not identifiable. The
sample was drawn from the Neopets website using a random sampling methodology.
Quotas were set to ensure an end sample that closely matched the U.S. census
for demographic variables such as age and gender. Statistical confidence
intervals are +/- 2.2.
About Neopets
The privately owned NeoPets, Inc., a global media and entertainment
company, owns and operates Neopets.com, the world's leading online youth
community. Neopets.com, consistently ranked among the top-10 "stickiest"
sites on the Web by Nielsen//NetRatings, currently has over 23 million members
worldwide, generates more than 7 billion pageviews per month worldwide. The
company is headquartered in Glendale, California. For additional information,
visit the Neopets(R) Web site at http://www.neopets.com or go to Neopets'
online press kit at http://info.neopets.com/aboutus.
