First to hit mainstream?
- Thread starter k-skale
- Start date
My thoughts exactly. ANYBODY and EVERYBODY is a fucking one-hit wonder. Hittin the radio doesn't mean shit anymore these days, let alone video play. MTV and VH1 are fucking jokes nowadays, radios play nothing but bullshit, and anybody who listens to the radio, like you said, doesn't know the difference between a dope verse and a bangin beat. It doesn't matter if Tech hits the radio, because he'll be a one-hit wonder just like everyone else before him. Underground is where it's truly at right now, getting on the radio isn't even an achievement, much less an honor.
I've given up on this video/radio bullshit, and I can honestly give a fuck if they hit it or not, because in another 3 months after they do, the world will be on something else.
I've given up on this video/radio bullshit, and I can honestly give a fuck if they hit it or not, because in another 3 months after they do, the world will be on something else.
Heres some interesting info for Sickology marketing:
Tech N9ne’s Top 15 markets are
Kansas City, MO
Denver, CO
Seattle-Tacoma, WA
Los Angeles, CA
Salt Lake City, UT
SF-Oakland-San Jose, CA
Phoenix, AZ
Portland, OR
Sacramento-Stockton, CA
Minneapolis-St. Paul, MN
Spokane, WA
Colorado Springs-Pueblo, CO
Boston, MA
Chicago, IL
Albuquerque, NM.
Consumer Advertising:
A. Print: full page ads in Murder Dog, XXL, The Source and
Ozone, etc…RETAIL TAG AVAILABLE.
B. 300,000 Sampler CDs distributed nationwide
C. Television: $75k towards TV campaign with 30-second
spots targeting BET, MTV2, Fuse, and Comedy Central.
D. Billboards: $45k in billboards strategically
placed throughout Kansas City, MO,
Denver, CO, Seattle-Tacoma, WA, and
Los Angeles, CA.
E. Online Advertising - Extensive online
marketing campaign targeting key sites and
demographics thru the following methods:
1. Viral videos for online video sites such
as Youtube
2. Banner ads on social networking sites
totaling over 2 million targeted
impressions
3. SEO campaign on Google, MSN, and
Yahoo!
4. Grassroots messageboard campaign
5. MySpace widgets, Facebook apps
F. Street Teams in effect in the top 20 markets
plus mobile street team following the tour
routing in wrapped vehicles.
G. Street Tools: 11” x 17” retail friendly posters,
flats, street snipes, t-shirts, lighters, etc….
source: http://www.fontanadistribution.com/images/releasebook_4.28.pdf
Tech N9ne’s Top 15 markets are
Kansas City, MO
Denver, CO
Seattle-Tacoma, WA
Los Angeles, CA
Salt Lake City, UT
SF-Oakland-San Jose, CA
Phoenix, AZ
Portland, OR
Sacramento-Stockton, CA
Minneapolis-St. Paul, MN
Spokane, WA
Colorado Springs-Pueblo, CO
Boston, MA
Chicago, IL
Albuquerque, NM.
Consumer Advertising:
A. Print: full page ads in Murder Dog, XXL, The Source and
Ozone, etc…RETAIL TAG AVAILABLE.
B. 300,000 Sampler CDs distributed nationwide
C. Television: $75k towards TV campaign with 30-second
spots targeting BET, MTV2, Fuse, and Comedy Central.
D. Billboards: $45k in billboards strategically
placed throughout Kansas City, MO,
Denver, CO, Seattle-Tacoma, WA, and
Los Angeles, CA.
E. Online Advertising - Extensive online
marketing campaign targeting key sites and
demographics thru the following methods:
1. Viral videos for online video sites such
as Youtube
2. Banner ads on social networking sites
totaling over 2 million targeted
impressions
3. SEO campaign on Google, MSN, and
Yahoo!
4. Grassroots messageboard campaign
5. MySpace widgets, Facebook apps
F. Street Teams in effect in the top 20 markets
plus mobile street team following the tour
routing in wrapped vehicles.
G. Street Tools: 11” x 17” retail friendly posters,
flats, street snipes, t-shirts, lighters, etc….
source: http://www.fontanadistribution.com/images/releasebook_4.28.pdf
I told my boy one time, that I was going to a Tech concert and he was like "Don't they got a song with E-40 called Jellysickle" i'm like "Yeah". Since then, I've turned him in to a huge Strange Music fan. All my Tech CD's are currently in his car.. lol. My mom also thinks Tech is a group. Always referring to Tech as "they".
I know that every time Tech comes to Oregon (I go to all his shows both in Eugene and Portland) the shows are so packed you can barely move. People even show up to see the acts before he goes on, it's like mad support for the whole concert acts, not just Tech, but by the time you hear " woop woop " from Tech on the microphone behind the stage the place is going nuts. The WOW Hall in Eugene is a pretty old building and when Tech is on stage the shit from the cieling starts to fall down it's insane. People start chanting KC MO ... ROLLLLLL while they're waiting outside to get in. He has posters and shit plastered all over the town and even Kutt get's mad love too. Huge oversized posters and signs all around town letting people know when a show is. I even remember the last time I was in Portland for a concert, some Strange crew members were walking around town bullshittin' with people and acting real friendly. They do a good job of not being hot heads and making you feel like you as a fan really do count. It's dope
Sorry that was a little off topic, but back to the mainstream idea...
I play songs like " Cotton Soldier " and " Be Jealous " for people and they think it's "cool." But once they hear "Imma Playa" or "Caribou Lou" they think it's the best shit since sliced bread and then their like damn I need to hear more of his shit. I think it boils down to people's personal preference and that's something other people like myself can't really change. It amazes me that some of my friends and the people I know will think that "Slacker" is dope as hell but then "Come Gangster" is "alright."
People must be brainwashed by the bullshit the hear and their brains are stuck in the same pattern of crappy music. I'm not knockin' on other artist's and their work but to a certain degree a lot of the shit I hear isn't even music. It doesn't show any skill in actually writing verses and constructing them, if anything it's maybe 4 bars at max and then some repetitive bridge that leads to a repetitive hook with a good beat and it'll stay at the #1 spot on the radio for months.
I don't get it, but I think Tech has got his shit figured out as far as radio and TV go. I haven't been to one show that hasn't been sold out so he and the Strange Team are doing something right.
Sorry that was a little off topic, but back to the mainstream idea...
I play songs like " Cotton Soldier " and " Be Jealous " for people and they think it's "cool." But once they hear "Imma Playa" or "Caribou Lou" they think it's the best shit since sliced bread and then their like damn I need to hear more of his shit. I think it boils down to people's personal preference and that's something other people like myself can't really change. It amazes me that some of my friends and the people I know will think that "Slacker" is dope as hell but then "Come Gangster" is "alright."
People must be brainwashed by the bullshit the hear and their brains are stuck in the same pattern of crappy music. I'm not knockin' on other artist's and their work but to a certain degree a lot of the shit I hear isn't even music. It doesn't show any skill in actually writing verses and constructing them, if anything it's maybe 4 bars at max and then some repetitive bridge that leads to a repetitive hook with a good beat and it'll stay at the #1 spot on the radio for months.
I don't get it, but I think Tech has got his shit figured out as far as radio and TV go. I haven't been to one show that hasn't been sold out so he and the Strange Team are doing something right.
I wanna know how much airtime 75k gets you.. I would like to see a tech commerciall. Last time I saw one was Strange Noize Tour 07 with Kottonmouth on mtv2.. I was stoked 2 see that.. And 45k in billboards? Like off freeways n shit? thatd be crazy lookin, just see some half clown face and shit, someone take a picture if they see one..
The couple times ive ever seen one of their commercials its late night, and about 30 second spots. And not super frequent. I believe i saw one commercial on BET for Killer, and one on comedy central for Feature presentation. Kinda odd to be on the computer and hear Krizz's voice coming from the wrong side of my room.
