I thought his raps was pretty dope but my one suggestion if he wants to go anywhere with it, would be to invest in an engineer to get that sound quality up to par. Spend some of that outdoor money on gettin in the lab with a experienced engineer & put himself on a even playing field with the bigger names in the game. He got the charisma & skills but that don't mean much if the sound quality of the music is lackin.
Just my .02