They've had that snus stuff up in portland for a few years -- they were test-marketing it here and in Austin, TX. They are trying to sell it as upmarket "hipster chew" or something (hence the two cities they chose). Its different from chew, they claim its from Sweden and it comes in these cloth-like pouches and yeah, you don't need to spit.
They were giving away shit-tons of it for free to cool kids (like me, lol) but I tried one when I was out of smokes and shit was naaaaasty, felt like I was going to puke and had to spit that shit out after 10 minutes. I'm gooood off of that bullshit.
I've never in my life seen anyone actually buy it at the store but they advertise it hard-core in the "alternative weekly" newspapers, clubs and whatnot, I bet they are just hemmoraging money by trying to convince young folks in cities to chew. C'mon Camel, chew is for loggers and baseball players and that's it!