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Sep 25, 2002
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Turf Talk
Interview by Black Dog Bone

Continued from Murder Dog vol 14 #2

Since you came to the Bay you’ve probably seen a lot of changes.

It’s changed a lot since the whole Hyphy thing kicked off. Since 40 took Hyphy to the national level it seems like we’ve been makin a lot of money in the Bay. A lotta people are interested in what’s goin on in the Bay. Some cats let the Hollywood shit get to their head. You got cats that’s too big for their britches, one-hit wonders. And you got some cats just done got hungrier and wanna keep this movement goin. We wanna make this shit stick. We tryin to make our print in Hip Hop. We’re tryin to be here.

Some people have one hit and they think they’re the biggest stars. The next year they’re gone.

They up and gone. That’s why I’m stay on this music, just keep makin nice good slaps.

Do you feel like this next album is a major departure from your last album?

I do. This album is completely different from "Street Novelist". This album displays my talent a little more, my versatility. It’s also more serious cause I went through a lotta shit in 2006. This album is on the more hardcore level.

Do you think the kids will get into it? Is it geared to an older crowd?

I just make my music for the hood. I really don’t try to just sit down and make my music for anybody in particular. I didn’t make any of my music like that. Whatever I felt, I made the song. I just stayed with that same recipe. All I can speak on is what I did and my life. I know it’s a billion people on earth that’s just like me. I don’t be really makin a song for a particular group.

When I hear your music that’s what I feel. Some people really try to cater to a certain audience. You just get in the studio and whatever comes from your heart is what you do, right?

That’s how I am. That’s exactly how I am. I go to the studio, however I feel. I picked something up from Jay Z watchin his autobiography on Jay Z how he say he lets the music just come to him. I don’t force the music out. That’s how I do it. I just go to the studio with no idea of what I’m gonna do. I get in there and hear the beat and I just let the music come to me. And we come out with a smack.

When you’re making an album you don’t stress out at all or worry about how it’s going to come out?

After this album, if this album is successful I think I’ll be done with all of that. This is my second album, my follow-up. This album kinda had me with the butterflies. I wanna make sure this is dope. I wanna make sure that when I put it out I don’t say I coulda make it doper. If I pull this one through successfully, the sky is the limit for me. I think this is a very important album for me as far as my career goes. I just feel like this is the breakthrough to get my feet wet. This album right hear could set up a machine behind me. I need a big big machine to push me around this world.

You have so much talent. You need to be heard all over the world. You’ve got the voice, a unique style, and you’ve got the beats too.

Let’s make it happen, baby! I’m ready.

Where do you see it heading right now with Bay Area Rap?

To me with a lotta these new cats I’m not seein a lotta originality. Everybody’s tryin to rap like somebody that I’ve heard on the radio already. That’s the only part of the game that’s missing. It’s missing a little originality. We got a lotta cats comin out, but to make people really look at us we gotta sound more original. The same beats, the same pattern of rappin. That’s what I loved about late 2005 and 2006. That was when we had a lotta new songs on the radio and it was hot. It was like every group was comin outa the Bay with something new, new sounds. Now we got the next people comin up under us who’s just following the other cats that came out last year. That’s why I try to keep my style to where they can’t even duplicate.

It’s cool that people get influenced, but music is a place where you can be free and do anything. People should experiment more.

That’s what it’s all about, takin risks.

People who take risks are the ones who will survive.

Another thing with these majors is they’re givin out all these one-single deals. That’s bullshit. That’s what we don’t want. We want longevity with our company. That’s what they been doin for a lotta cats in the Bay. That shit ain’t cool. When we step to the table we want longevity, we want a relationship here.

They’re not doing album deals or label deals? They just put your single out and see if it flies.

That’s how it seems. That’s how the game’s comin. But nothing can stop us. The independent game seems like it’s getting bigger again. That’s a good thing. Everybody’s startin to go back to the independent hustle.

Which producers in the Bay do you feel are really creative and pushing the limit?

Droop-E off top! Then we got Rick Rock, he’s major. But as far as the new cats, I love Traxamillion. That’s my dude. We just hook up and do music on a fluke. We got a lotta shit that probably will never even come out. That’s a new producer that always keeps it fresh. We got Dow Jones comin up outa LA. He comin with some fire. Really it’s a lotta cats doing good shit. I just can’t really put my finger on it.

What records have you heard lately that impressed you?

Nationwide I’m bumpin that Nas album. I fucks with that. I’m diggin Lil Wayne. I like all the new cats that’s out in the game like Lil Wayne, Jeezy, Rick Ross. I like all them niggaz. Rich Boy. Out here in the Bay I like FAB, that’s my dude. He cool. He’s a cool individual. I love Ya Boy. I been sayin that for a while. I think he’s one of the dopest MC’s in the Bay Area. He’s a real weapon we got out here. Clyde Carson kicks his feet. He’s a real talented cat. We got Messy Marv and Keak, they still holdin it down. I really dig what everybody bring to the table. Everybody bring a different part of the game out here. A leg, a finger, a toe—we all form the body. E-40 is the body.

Do you keep an eye on what’s going on in LA?

I been out there networkin with my dudes from Western Union, up under Snoop. My dude Cartoon out there, he signed with Ruff Ryders West Coast. I been networkin with some niggaz down there. That’s my home away from home. I’m really tryin to sew this California thing up. I been out there foolin with my dude Snake Dirty, I-Rock down in San Diego. I got people up in Seattle. What made Tupac so dope is that he could identify with dudes all over the West Coast. He didn’t just put himself in one corner. He wasn’t talkin to all the Bloods or all the Crips or all this or that. He was just a Black hustler from all over the map. I feel like the only person that can bring the West Coast back and unite the Bay and LA really is a person that really done lived there and done that. So I stay foolin with the rappers from LA to the Bay to Dago. I stay tight with ‘em. I think Crooked I is one of the dopest MC’s in Southern California, though. And my dude Cartoon is dope.

Is the sound in LA changing, like how things have been changing in the Bay? What do you see?

I think a lotta the Southern California rappers, it’s Gangsta Rap but they got a certain kinda swag to ‘em that I like. It’s like Gangsta Rap with sort of like a Hip Hop swag to it. People just gotta respect it. All I try to do is mix the two. I feel like I rap just like them. The I come out to the Bay and I feel like I rap just like them. I just know how to mix it up, make it sound good. I can touch ears on both sides.

From San Diego to Seattle you could go platinum just selling here on the West Coast.

I’m tryin to do it. I’m gonna keep tryin till I do.
 
Sep 25, 2002
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GENNESSE

Gennessee
Interview by Black Dog Bone

Continued from Murder Dog vol 14 #2

Do you feel that Mac Dre had a big influence on Hyphy?
Mac Dre helped develop the Hyphy culture and Rick Rock put a sound to it. Mac Dre’s in there rappin about sideshows and rapping about takin pills and about all types of crazy shit. He’s makin people laugh. He’s real like goofy, but in a gangsta sort of way. I think that whole sound demanded some more high energy tracks. I did a lot of tracks for Mac Dre. He used to come to my studio and pick out all types of funny shit. Like the one I did on "Dreganomics" with the little Spanish guitar beat. They’d be like mellow musical beats and he’d make ‘em real Hyphy in how he got on it. And with the lyrics he influenced every rapper in the Bay Area. Everybody started rappin about what he’s rappin about. The lyrics demand a production with higher energy, with a faster tempo, with more crazy stuff goin on, with more sequencing and a lot more drops. More Hyphy!

A lot of people couldn’t see what Mac Dre was coming into when he was alive.

That’s why it’s such a shame, cause he was about to do something really big for us. Like how E-40 did.

You can see how he opened up the doors for people with their clothing styles. People took off after Mac Dre started dressing crazy.

Man, I see it in my 6-year-old daughter. She’s got her stunna shades, yep.

There are so many aspects of Hyphy, that’s what makes it so exciting.

You also have all the characters now. Like Haji Springer and Keak Da Sneak. Hyphy opened up a platform for the people who normally wouldn’t have a chance to be in the national spotlight. Because it’s not something that has been accepted in musical standards in the past. You can just put a hot-ass beat on in the studio and Keak can step up to the mike and just breath into it. And it comes out hot! You can do anything now, get real creative. Hyphy opened up many spectrums in this.

At this time I feel like everybody should just rejoice this and move into it. Don’t hold back and try to stick to the old sound.

Right. That’s what the successful people are doing. People like E-40, listen to his album and out of 15 tracks he’ll have 10 Hyphy songs on there.

For E-40 to do Hyphy is so natural because he was always creative.

He was always original and always innovative. He was born Hyphy. The cool thing about Hyphy is you could be part of the Hyphy movement and you don’t necessarily have to be a Hyphy rapper. Mistah FAB, for example, he’s an amazing lyricist. He has songs that touch on deep subjects. And the Hyphy people love him. It’s cool that we can all be a part of this movement without having to dedicate ourselves only to the Hyphy music.

It’s an open door. The possibilities are endless. With Gangsta and Mobb music it was limited because when you’re rapping about the streets you had to be real with it and you had to be hard in order to get your respect. With Hyphy, anything goes. And sales are way up too. Everybody in the Bay is buying Bay Area Rap now.

Everybody, from the little kids to the old folks. They’re into it now. Hyphy is a real positive thing for us because it provides a platform for us where we can be on a national scale. You don’t even have to be doing a Hyphy song to be there. Like from the Crunk movement Paul Wall’s million-dollar record is a love song with a sample. It ain’t even a Crunk song. Hyphy opens doors for us to be recognized in other markets. Record buyers are gonna actually pick up our CD’s, we can reach other areas and other demographics. We can break out of this blackball that the industry has put on the Bay Area. The fact that we can’t go down Market Street and stand in front of a Def Jam office with a beat CD is absolutely ridiculous. We’re in one of the biggest metropolitan areas of the country. The fact that they don’t have any label offices here is ridiculous!

And on the creative side so many doors have opened as well.

No doubt. The creative doors are wide open, and those are obviously the most important doors. It’s crazy cause when you make a Hyphy beat you might end up opening up musical doors you never expected. The other day I was making a beat with a live guitarist and a live bassist playing on it. Normally a Hyphy beat is all synth sounds and done with the computer. It’s definitely expanding. Groups like The Federation are expanding on the sound of Hyphy where you can take the Hyphy sound just about anywhere.

 
Sep 25, 2002
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#3
A-WAX

AWAX
Interview by Black Dog Bone

Continued from Murder Dog volume 14 #2

You have a new album out. This is your 4th album?
My 5th solo album. My first album "The Savage Times" came out in 2001. 2002 I put out "65 G’s in a Jordon Briefcase". 2003 I put out "Concepts and Contradictions". Then 2004 I did "Thug Deluxe". Then I put out "Unconditional Thug" the double album out in 2007. That was my 5th solo album. I also appeared on numerous compilations and other people’s albums. Sean T, Messy Marv’s albums, Baby Bash’s gold record. I did a group album with me and Woodie, rest in peace. I’ve done a lotta collaborations.

Who do you work with for production usually?

It’s been Lev Berlak for the most part from The Grill. He does a lot of Richie Rich. I like Lev’s production. I also use Vince V from Sac, Phonics. I used to work with Roblo a long time ago. Sean T, and I’ve been working with a lot of new producers lately—DJ Rob Beatz, Petey Wonder, Cookoff, Mario Lana.

Do you feel like your music has changed a lot since you started?
A lot changed. I’ve changed. I learned how to rap a lot better over the years. I was teaching myself how to do it as I went. Now when I make albums I think about them. I play one beat into the next, it’s an overall view of the album. Before I’d just record some songs and throw ‘em together. Now I pick and choose, put them in order. And in the mixdowns too. I learned what I do and don’t like to have on my mixes and my vocals and my beats. I know what I want so I can fine tune my product.

I heard you’re working with Akon?
I’m messin with Konvicts, Akon’s label and Akon’s brother Boo. B-12, my manager was dealing with a label called Loyalty Entertainment out in Arizona, owned by a guy named Tiny. I went out there to hook up with them, they were doing something with Chilli Powdah. Chilli met Akon at a show and he bought a verse from him for his album. Everybody hooked up and became friends. Tiny showed Akon’s brother my CD and he liked what he heard and wanted to work with me. They flew me to Atlanta and took me to some studios. Boo’s cool. He’s given me his word and we’re gonna put something out on Konvict Music. They’re pushin T-Payne’s new album now. It’s a lotta talented artists on that label, and I’m honored to be part of it.

Lyrically what are you talking about?

Reality Rap. My sound is more Mobb than Hyphy. I base my music on my life and lessons I’ve learned off life. It’s just reality. A lotta the stuff I talk about is gang related and drug related. It’s more Mobb than anything else.

The Mobb sound has been going on for a long time in the Bay. Now a new sound has come with Hyphy. Do you feel pressure to change with the times?
I don’t feel threatened by Hyphy at all. It’s just a different type of environment. My core audience is the drug dealers, the gang members, that’s who my music is for cause that’s the scene I was in. I was never in a scene where you dance on cars or go to clubs every weekend to party the night away. I was never that person. My experience was different. I had problems growing up. If I went to the club somebody got beat up or I end up goin to jail or somebody got shot or somebody got caught with drugs and we gotta bail him out every time. Hyphy is taking place in the clubs and around large crowds. I’m not good with large crowds like that. I got two strikes right now, if I do anything at all I could get my third strike.

You grew up in the Bay Area all your life?
I’m from the Bay Area, I’m from Pitsburg, but I moved away for awhile. I moved to Washington. That’s where I went to prison. I did 5 years out there, so I was away from everything. When I got back…don’t get me wrong, I love the Bay Area scene. I love everything—the sideshows, that’s been goin on since I was a kid—I love to see somebody come through with something hot and swing 510 or something. But the reality is, the way the police towin me I ain’t got no time for that. If you got a kilo in your trunk you’re not gonna do a donut in that car. Not only can you get your car towed, but you can go to jail for the kilo. Those are the people I’m makin music for. Anybody else, if they can relate to it that’s cool.

You’ve been making Mobb music all along. Has your music changed over the years?

When I came in I used to look up to other rappers like C-Bo. That’s who I looked up to and that was that core Mobb sound. I aspired to be like them. But as I got older I started seeing things like sellin dope is a trap. Everything is a cycle. The prisons are a cycle. There’s different ways to look at it. You could look at it like: I sold this crack, made some money, and now I got these dope-ass Jordan’s one that cost me $300. Or you could look at it like: if I was in jail there’s no amount of money that I wouldn’t pay to post bail and get out of this jail. On the flip side: I would risk my freedom to get this money. But the money’s not worth your freedom. It’s a contradiction, even hustlin. Everybody hustlin is stuck in a contradiction. Those are things that go on that people don’t anticipate when they first get into this life. I’m 27 now and I see these kids. I never had the best upbringing, so I wasn’t taught a lot. A lot of the Rap music I listened to was lessons in life. I took some of the jewels and gems I could pull out of that and I applied it to my life. I’m thinkin there might be a kid out there who thinks sellin dope is cool cause he heard a Young Jeezy song. I’m tryin to paint the picture as a whole so when they see it, they’ll give it thought. Understand the consequences. You could go to jail and the woman you love might fuck your best friend. That’s the kind of thing that will hurt some people and might deter you from pursuing a criminal lifestyle. Those are things that I’m aware of now. Awareness, consciousness, I got that in my music. But I’m still me. I still been through what I been through. The struggles are there—gangbangin, drug dealing, all that. That’s part of me.

I remember when we first started Murder Dog everybody was saying Gangsta Rap was dead or wasn’t real Hip Hop. The established artists wouldn’t touch Gangsta Rap. You saw the same thing happen with Crunk and now you see it with Hyphy. The older artists don’t want to support anything new.

The people who are legitimately pushing that movement, who’ve been pushing that line for years, they should be able represent without being crowded by everybody in the world who just decided to be Hyphy to jump on the bandwagon. When I put out a song, what you get is what you get. Pretty much since I started puttin albums out it’s been the same me. I mix my life into the music. I put my experiences and emotions into my songs. If I was to sit down and say, "This song’s for the radio, this is for the club…" I don’t work like that. I get a beat and I work off of what I hear. Another thing, I don’t tend to pick up Hyphy beats when I’m going through the producer’s selection. Otherwise I would be doing Hyphy music if I was using Hyphy beats. Maybe I need some help. If I could have somebody help me to pick a Hyphy beat I’d make a Hyphy song.

People always say that nobody’s getting signed off of Hyphy. But when you look at it, there are no real Hyphy artists in the Bay now. The artists that are doing Hyphy songs right now are Mobb artists rapping to Hyphy tracks. When the real Hyphy artists come you will see a lot more action.

Everybody is buying the Bay Area music again.

After Pac died the West Coast fell off and everything hit the fan. Game brought it back, brought some nice exposure to the West. I think Game helped bring the West Coast back. We’ve got a big artist from the West Coast again. Snoop’s back all the way rollin. We’ve got an opportunity for the West to be back like it was with Death Row, where we can stand tall with any other market. We should be able to compete with anybody in the country. We have quality music. We have Messy Marv’s and San Quinn’s and C-Bo’s and E-40’s. They should be established like the Nas’s and the Jay-Z’s. Look at Richie Rich. Who doesn’t love Richie Rich and who doesn’t know about him? But his last album didn’t sell like it should’ve. It was well put together, a great album.

You have to understand the times. Ice T’s last album was a classic, but still I’d rather listen to a new artist than Ice T. I’ve been listening to Ice T’s music for last 15 years. I can’t get excited about Ice T any more.

Look at Jay-Z. His music is not for the streets no more. There’s no difference from what Jay-Z’s doing. His rapping is the same, he’s the same Jay-Z. There’s no new refreshing twist to make me go buy Jay-Z’s album again. But people are still buying it. Why aren’t we buying a Richie Rich album? There’s a reason why somebody would still pick up a Cam’Ron album or a Nas album, someone they’ve heard for 15 years. There’s nothing new they’re gonna tell you.

But they’re on major labels.

Exactly, they have the machine! We don’t have it. You stamp the Def Jam logo on the CD and you can sell records.

B-12: E-40’s last record wasn’t so different. 40’s dope just like he always has been. But he had a new machine. Jive isn’t as relevant in the Rap world as it was, but BME is, Warner Bros is. Give almost anyone a logo and the money comes in.

I’m just saying that Mobb music is great, but the people always are looking for something new. A new sound, a new face, something new is needed right now. After a while you can’t get excited about Ice T’s music any more.

But you can. Look at Snoop. We all forgot about Snoop and he fell off. But the last album he put out got us back excited again. Snoop Dogg’s "Vatos" song was a great song. Puttin B-Real on there—great idea, great look for the West Coast. Being innovative and just enjoying what you’re doing—there’s always gonna be people lookin for that quality. It’s like a lotta 16 year old kids don’t even understand half the shit they’re talkin about on a real Mobb record. It’s a lotta slang and underground shit that a lotta people don’t get.

That’s why they’re not buying those records.

I guess it makes them feel inferior if they don’t understand it.

So they create something they feel connected with.

They got Hyphy. That’s cool. We got Mobb.

B12: It’s like the music for the new generation in the Bay. You don’t have to call it Hyphy. At first they had the New Bay. That evolved into Hyphy, even though they weren’t Hyphy artists. Balance isn’t a Hyphy artist, Frontline’s not Hyphy, but they were still the new faces. San Quinn rolled with it. A lotta kids probably don’t realize how long he’s been around. I knew Hyphy was making a big impact when my 15 year old daughter started singin the songs and my 7 year old son.

AWAX: My little nephews are going retarded all day long. It’s great for the kids, it’s great fun. I’m just tryin to reach somewhere else. I know Game doesn’t sell one record to the Hyphy fans. I’m putting myself more in his lane. I appeal to a whole different crowd. Being a gang member, I’m gonna sell to those people. Gangs are in every city in America. That’s what I’m talking about in my music, that’s my message. I’m talkin about the loyalty and the betrayal of gangs. The older people who manipulate the young G’s into doin shit. You can be mislead. That shit’s important to me and I think it’s important to open people’s eyes to that. I was mislead when I started gang banging. I had a problem with everybody that wasn’t with my side. I was at war with everybody else. But when I went to prison I had to learn that everybody didn’t take it as serious as I did. I went a little too far.

You were very serious about it. People take life too seriously sometimes. What I like about Hyphy is it’s not too serious.

I agree. I’m tryin to leave them gangs, don’t get me wrong. I’m not tryin to lead people to the gangs. I’m sayin I’m tryin to tap into the people who already have been lead into the gangs and are blind. Who don’t see the big picture of it. With the gang shit, I’ve experienced it all. I’ve been in the thick of it. I was young. I went to jail. I went to jail cause somebody threw a gang sign at us, somebody threw my hood down and we shot him in his head period. That’s how serious we was. What people don’t understand is that wasn’t an isolated situation. People were shootin at my mom’s house, I had my other boy got shot in his mom’s house, she seen bullets go by her head. It’s different things. I lost homeboys, people getting shot tryin to fight. It makes you look at stuff in perspective. Once you go through that, once you lose a friend right there with you, how do you go back to fightin? How do you go back to lettin yourself ease, "I can just go to this club and chill, I ain’t got nothing to worry about." When you seen stuff like that and experienced it, it changes you. It’s not that I’m scared, it’s just the positions you put yourself in. It’s not so much of what people would do to me if I go out in the crowd, it’s what I might do to them because what they’re doing around me I don’t agree with. There’s certain stuff that you can’t do to me. Like somebody can’t come up to me and touch my face. It’s not alright to just touch my face, put your hands on my face. We’re gonna have a problem like that. Or step on my shoes. Little stuff like that.

Somebody who doesn’t know could do that, and they wouldn’t understand what the problem is. When you travel all over the world you find different ways people do things and act. You can offend somebody without knowing what you did. They might see you’re as a foreigner and let you go

B12: They give you a pass for that. Rap has always bridged those gaps. White boys knew where not to go in Southside Chicago. It took an Eazy E to rap about how it was in Compton. Otherwise a White boy wouldn’t have known that.

You don’t go to the Vice Lords’ place with your hat to the right. And you don’t go to the GD’s with your hat to the left. Don’t matter who you are—you could be 60 years old or 15. Don’t matter. There are gang members of all ages. There’s gang members in LA that are old. been a couple years out. I’m not tryin to place my shit all the way on gangs either. I got problems with my bitch at home. I got pitbulls that have been fightin with each other. I got a lotta different problems. I just love music. I keep my music as personal and as "me" as possible. If you love my music then that means you love me. That’s me in my music. It ain’t no shit. It’s really a gun right here right now. Ain’t nobody gonna walk up and even look at my jewelry funny. That’s how I move every day in life. I’m the same nigga, I got the same people I fuck with. Everything is everything. I don’t see it changing either. I’m not the kinda person that can let my guards down, cause I seen a lotta people get comfortable and shit happens. That’s when shit happens, when you got comfortable. I’m never gonna let my guards down regardless. That comes through in my music. Even the beats I select—I like eerie sounding beats, I like sad songs. I like makin sad music. I’m not into makin love songs too much.

When you say sad music do you mean the lyrics are sad?
Musically and lyrically. I like to match them. That’s my favorite kinda music, sad music, stuff that makes think. Like today my homie died. That’s fucked up, that’s really sad.

You’re talking about Woodie?

Yeah. I’m really sad about that. I’m not crying, but inside….At home I turned my Playstation 3 off and I just sat there and looked at a blank TV for about an hour and a half. Just thinkin about my nigga and all the good shit he did for me. It’s a tragedy, it breaks my fuckin heart. Just thinking about it, it’s so much deeper than any fad or trend or song. That’s the kinda shit I put in my music. You know I’m gonna do a song about that shit. Not no typical "rest in peace Woodie, woo woo woo…" I’m gonna do a song about how I feel. I’ma hear a beat and I’ma think about my nigga and I’ma write that song. I ain’t wrote it yet, but when I do people will hear it and it’s another thought captured. That’s how I keep it moving.

 
Sep 25, 2002
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GOON SQUAD

Goon Squad

Interview with Tuff by Black Dog Bone

How did you connect with Thizz Entertainment?

When me and my mob homies got caught up in the Federal penitentiary, I was locked up for 20-plus years. We hooked with the Thizz Nation clique in prison. I was a youngster in the bunch, but my OG’s hooked up with Kilo, Big Dante, J. Diggs, that whole family. They all cliqued up in the federal penitentiaries. When we all came home I had a homeboy named Chuck. He was messin with Thizz real big, but he got killed. That’s when I created Thizz Mob.

Were you rapping before?
Yes, I been rappin. My first album came out in 1996. That was "223" with Breakin Bread Entertainment. That was my first experience with the game. I used to rap with Seagram, SEAG, Keak, FAB, all of the soldiers. Me, I’m Gangsta Rap and Mobb music. I rap about what I really do out hear. I lead this goon life. I got a new project about to come out this summer called "Me And My Goons". It’s a different kind of music. It’s like that old school music. It’s the Gangsta story bein told from my point of view straight outa East Oakland.

You’re out of Oakland?
I’m outta East Oakland, 69 Ville. I was raised up under the umbrella of straight mob dudes—from Felix Mitchell on. I was the youngest dude who was embraced by 40 Soldiers, real goons. I was like 13 years old when I got hooked up with the mob. For me to be able to represent in the scene today is a blessing, cause I’m still here. They call me the mob son, cause I was raised up under that stuff for real. My company now is Thizz Mob.

Did you know Mac Dre?

I did know Mac Dre. I first met him out in Reno. Then we met a few times before he passed away. He was family. I was from the mob, so we was like brothers right there. For those who don’t know, M.O.B. means "my other brother". That’s why it’s so big with the whole Thizz Nation, the Ville, the Crest, the Ghost Town, to Magnolia, New Orleans. All this shit is a big ass family. Thizz Mob is my company. We got the Goon Squad. It’s a lotta cats out there with the Goon Squad thing. It’s all cool. We Goon Squad Mob outa East Oakland. All you cat reppin Goon Squad, go ahead and do what y’all do. We reppin this from our side. It’s a lotta Goon Squads out there.

Who are the members of your group, Goon Squad? And what do you have coming out?
My dude BU, my other brother, Lil CB, Syne and Master Coo. That’s the Goon Squad. Right now we’re about to put this lil albulation out. It’s a project from me. I put a lotta soldiers on record together that ain’t never been on record together before. Then I’m gonna come out with my solo album this summer. The Goon Squad album comin soon as well and the BU solo album is comin soon as well.

Have a lot of things changed in Oakland since the time of Felix Mitchell?
The game has definitely changed in a lotta different ways. Back in the days when we was comin up the OG’s was like: people who did wrong, people who did bad things, was people who came up missing. People killed for reasons. They didn’t kill just to be killin. It was all business. Everybody looked out for one another and had each other’s back. These days everybody’s talkin about each other. These cats talkin about these cats and those cats talkin about those cats. Shit like that didn’t happen back in the day. It took a bad turn, if you ask me. We still gotta live with this shit, but the game is different. Just how people carry themselves or how they act with their folks. People are not together like how they used to be in the old days. Cat’s say they’re together, but at the end of the day they ain’t together. If you ain’t eatin off the same plate then you ain’t together. It’s that simple.

You feel like things were better back then?
It was way better back then, cause there was some organization with it. It was organized. Ain’t none of this organized no more. That’s why we keepin this Thizz thang organized. The whole Thizz Nation is organized. It’s real big. That’s what we doin. We tryin to reorganize the whole mob. That’s my whole thing, to reorganize it in the music structure where it’s real and people can’t just take it from us. We’re tryin to recreate what we had back in the days, that’s unity amongst each other. Now it’s comin through music. Takin all the real goon out the projects and bringin ‘em to some music stuff.

Everything happening in the street, you’re bringing it through the music channel.

Everything. I’m gonna show y’all everything. I’ma show you how we do it on my side. The Goons is real big out hear. 69 Ville. We one of the main crews who put this whole Bay Area scene on the map. Not to take it from nobody, but from Felix Mitchell to Mook D to Percy Kenneth to Wild Mouth McKinney to Rick Jita, all the soldiers. These were the cats that helped put this on the map. We was all raised up under the umbrella of Felix Mitchell. I’m Tuff the Goon, now the torch is in my hand and I’m in position to get shit back on track. We gonna do this shit right. That’s why it’s strictly music, just like a real mob. No drugs, just the business.

 
Sep 25, 2002
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HAJI

Haji

Interview by Black Dog Bone

I’ve been hearing that you are one of the hot up and coming Hyphy artists in the Bay.

I think the Hyphy movement is great, but the Bay is capable of way more than just Hyphy. Take Haji for an example. I’m the hyphyest, plus I’m international. I’m Indian and I got world music. People that don’t even listen to Rap music like to listen to my music. Ever since they heard Haji they liHke to listen to the Hyphy music. I bring world music into my shit. All my songs are not Hyphy. But when it’s time to get Hyphy I go real stupid.

You’re Indian, but you live in the Bay now and you’re considered to be a Bay Artist. For a long time the Bay had the Mobb music and it was dominating the music scene. With Hyphy many new doors have opened.

It’s an open door. Anybody can step into the Hyphy store right now. Now even the Mobb artists are doing Hyphy shit. Everybody is doin all kinds of stuff. Like E-40 wasn’t doin Hyphy back then, but he’s doin Hyphy now. You gotta be versatile with your game. Take C-Bo, he’s a very big Gangsta rapper. You might not catch C-Bo too much on the Hyphy movement, but he might have one track on the whole album that’s Hyphy. The Gangstaz can still keep it Gangsta and get on a Hyphy track. You don’t gotta be all dumb and stupid.

You can create your own Hyphy style. You can take your influence from World music and bring it into Hyphy.

Right. And I’m with Thizz Entertainment. Thizz is full of gangstaz and pimps and hustlers. I’m a hustler myself, that’s where I fall in at.

What part of the Bay are you from?

I was raised in the East Bay all over. I mainly grew up in San Leandro.

When did your parents come to America?

They came in the middle of the seventies. I was born in ’81. My dad’s from Poona, and my mom’s from Gujrat.

For an Indian person to be part of the Rap scene, it wasn’t really possible a few years ago.

I think I’ve opened the doors for a whole lotta Indians. I think a lot of Indians look up to me right now because there has not been any other Indian rapper that I know of in the USA that has come this strong. I’ve done like 120 shows in the last 2 years. I featured on 50 major projects that are out right now.

It’s good that you’ve kept your Indian identity. You’re not trying to hide the fact that you’re Indian.

My slogan is "Haji Springer the Indian Rap Singer". I keep it real and I’m accepted in all the hoods. I’m signed to the biggest label in the Bay, Thizz Entertainment. Mac Dre even gave me the blessings. And J. Diggs got my back. He pulled me in, man. He brought me into Thizz Entertainment and said, "Go ahead. It’s all you. Let’s see what you can do." Next thing you know, I’m on "Trill TV 2", I’m on 6 Yukmouth albums that just came out. I’m on J. Digg’s album. I’m on about 50 big mixtapes in the Bay Area. I’m everywhere now.

How long have you been rapping? And how did you get into doing this?
I’ve been rappin since I was 15. I was always freestyling. I used to be a good poet. A couple of my buddies used to rap around me, which inspired me to start rappin. I would listen to a lot of Snoop back then. I grew up on Snoop, Eazy E, and that hardcore Bay Area Rap music. Spice 1, C-Bo, E-40, Killa Tay, all that good shit. I’m surprised I’ve never been in Murder Dog before. I hate to say it myself, but I’m one of the biggest rappers in the Bay Area right now. Not too many rappers are getting attention like me. I have a big movement. You know I have a taxi?

I heard about that.

It’s a nice car, a luxury car, and I wrapped it up. It looks like a taxi, it says "Haji’s Taxi". It’s got the Mac Dre logo all over it. The shit is crazy. The fans love it. I’m doin my thing. I call myself the 7-11 Rapper. When I rap I throw in the accent like I’m straight from India. I got a song with Mistah FAB and Turf Talk, it’s called "Thizzin" and I kill ‘em on that song! I play with my words. And I have a new video and my CD is comin out on April 17th. It’s gonna be very big.

How did you connect with J. Diggs and Thizz?

I was young. This was in 2002, I was workin on music, recording and doin a whole lotta good things. I was recording with Bambino in LA, he’s a big producer. I had some different music, so my sound was different. I went to LA to record so my sound was like that super Dr. Dre sound. People out here was respectin me, I had a lotta street cred. Then I met J. Diggs one day, he came and did a song with me, and he brought me into Thizz. He took the song and put it on his album. Ever since then we just been rockin. I opened up a lotta shows for Mac Dre before he passed away. Diggs put me in.

You seem to be doing a lot. The doors are open for you.

The doors are open, I’m doing shows every weekend. I did hundreds of verses for people and I get money for this shit. I got a single that’s the biggest buzz in the streets right now. It’s called "Hello Buddy". That’s the new song with me, Keak Da Sneak and San Quinn. I’m workin with a lotta songs with Keak right now. I’m workin with Yukmouth. I was on the Mistah FAB mixtape that was hosted by Funkmaster Flex and 50 Cent. I was the only other artist besides FAB on that mixtape. I did all that I don’t even have an album out.

How old are you?
I’m 25 and I’m just getting started. My flow is very on point. My delivery is a million bucks, man. I’m in pocket.

I’ve been told that you are one artist that’s really doing Hyphy to the max. Is that true?
I don’t know if I’m doin it to the max. I gotta give that Hyphy crown to Keak Da Sneak. I wouldn’t say that I get the Hyphyest, but I do go very dumb. I go dumber than most rappers out here. I think so. And my performance is an extravaganza. I have a famous dance that everybody knows. It’s the Haji dance. Everybody when they see me are like, "Do the Haji dance!" They go crazy.

The music you do is all up-tempo?

It’s everything in there. You might find a couple of serious tracks to blend in with the fast crazy shit. The album is equally balanced out. But you’re gonna find a lotta Hyphy in the album.

It seems like the Hyphy movement opened the door for a lot of people, like you.

It helped a lot of people. But before the Hyphy movement I was already on my way. I was on my way. My album was supposed to be out in 2005. I just slowed my process down.

Why did you hold the release date back?
Because I was waiting for the buzz to get bigger and I wanted the anticipation. Now they’re begging me. I got fans runnin up, "I’ll give you 50 dollars, just sell me a CD!"

You record is all done and ready to release? You feel it’s going to be a big record this year?
It’s gonna be the most entertaining album of the year, guaranteed. April 17 it will be out and it’s got a free DVD. It shows the whole Haji lifestyle. Everything from A to Z that has to do with Haji, it’s on there.



 
Sep 25, 2002
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MAL AMAZING


Mal Amazing
By Black Dog Bone

I’ve noticed that the young producers are the ones who are really creating the new sound in the Bay.

Exactly, cause the music supplies the song. It’d be real hard to do a Hyphy song over a slow synthesized beat. A slow Gangsta Mobbed out beat goin Hyphy is not gonna work. The producers play a big part in this. You got Droop-E, Young L, Trax-A-Million—the young producers are killin ‘em with their Hyphy beats. They take you where the beat bring you.

It’s a good thing. The Bay is selling a lot of records right now because of Hyphy.

All the people in the Bay are loving it. It’s the lifestyle they live. You can go anywhere in the Bay, somebody put on a song and they gonna be goin dumb, jumpin on top of the car, just havin a good time. That’s what the music is sayin, that’s what the music is expressing, that’s what you feel when you hear the music. It’s like that’s the lifestyle right now. In the late eighties, early nineties they was bangin hard. The music matched their lifestyle. However their lifestyle is, they’re gonna rock with it. Right now that’s how it is in the Bay, so they’re lovin it. And it’s a new sound, so everybody’s goin crazy for it.

Some of the older established artists are negative towards Hyphy. They don’t want to see the change.

Yeah. A lotta people that’s stuck in the past is not like they’re stuck in the past. It’s people that, if they’re not a part of it they don’t wanna show love to it. They wanna be against it. Like the "crab in the bucket" thing going on. That’s why I love what E-40 doin and Keak. 40 was doing the Mobb music, his first few albums was mobbed out. But he keeps evolving with time. That’s why he’s never gonna go nowhere. He understands you gotta evolve with the music. If you come out now doing the same music you did back then it’s not gonna work.

It’s not the feeling right now.

Not taking anything away from Mobb music, cause it’s timeless music. You can pop it in right now and you’re still gonna love it. It’s not like you don’t love the originals, but you gotta keep it movin with time.

I think we all should embrace this movement and help it grow. We shouldn’t keep doing what’s been done for the last 10 years.

You gotta do whatever works for you. There’s people that specialize in Hyphy music. They gonna keep doin it. It’s nothing against Mobb music, I do it all the time. People make hot Mobb songs, so I’m gonna keep doin it. I’m not sayin completely throw it away. You gotta keep pushing towards new sounds, but don’t go away from what you personally have inside. Don’t fake it. If it’s workin go with it. If I’m shootin something to Mistah FAB, I’m gonna shoot him something I feel he’s gonna sound good on. If he wants something Hyphy, I’m a producer and I’m supposed to serve them what they want.

As a producer you need to keep your own individual sound too.

Definitely. Don’t copycat. Put your own twist into it. You can make it Hyphy but keep your own twist in it.

In the same way, lyrically you don’t have to do what everybody thinks is Hyphy. You can talk about anything on a Hyphy song.

You can still do you. If you Mobb and got a Hyphy beat you can mesh the two together and that’s what you got. You don’t have to be on the "goin stupid dumb dumb" to make a Hyphy song. You can put any lyrics on there. You can hit some different subjects and keep that vibe in it. Cause if you keep sayin the same thing, like 5000 songs called "Go Dumb", it’s gonna get boring after a while. If you keep that momentum and keep that style and get unique with it, it’s gonna keep winning.

I think we’ll be seeing a lot more Hyphy artists coming up in the future. It’s still getting started.

Most of the new new rappers that are just starting are Hyphy. This Bay generation is Hyphy. A lot of the people who been in it—some of them is stuck in the past and some of them is moving forward, some of them might be in the middle tryin to cross over. But most of the new artist is all the way Hyphy. Cats my age, a little older or younger, are comin at me every day and they’re all Hyphy. That’s our era.

Who would you say are the main producers and rappers doing Hyphy music right now?
Trax-A-Million—that’s Hyphy right there. Droop-E’s doin his thing. There’s people that can do both well. Like Sean T can make the craziest Hyphy beats you ever heard and turn around and make the craziest Mobb sample beats you ever heard. Then for rappers, of course Mistah FAB is Hyphy. Federation of course get the Hyphy stamp right there. Turf Talk’s comin with a Hyphy feel. He comes Mobb over Hyphy. Like he’ll have a Hyphy Droop-E beat, come with a Hyphy flow the way he flowin, but what he talk about is hood. Turfy comes with it. Then Keak can do both too. He was makin Hyphy music before it was labeled Hyphy. He come with the Gangsta too. You cannot put a label on Keak Da Sneak.

Would you say you fit in with the new sound that’s coming from the Bay, more on the Hyphy level? Or are you doing something more like Mobb music?

I definitely fit in with the new shit, but I wouldn’t label myself as a Hyphy producer. I do it. Like there’s a song on Big Rich’s album with Mistah FAB and NAME from The Federation. It’s real Hyphy. Myself, I started off with the Mobb music. I was influenced by Mike Mosley, Sam Bostic. That’s what I started off doing. As a producer you need to be able to move onto the new. I definitely do Hyphy, but it’s not all I do.

The Mobb sound is great, but it’s been done so much. People are always looking for something new.

Mobb is like timeless music where 5 years from now you could put in a Mac Mall CD and it would still be hot. But if he did it right now it’s a good chance it would flop, cause that’s not what’s buzzin right now.

Music is a creative thing. It’s like a river, it needs to flow on. If it gets stuck in one place the water gets stagnant.

No doubt. That’s why they’re biting onto the Hyphy so big, cause it’s a new thing. It’s something new, like a breath of fresh air.

What are some of the important Hyphy songs?

Federation’s "Hyphy" definitely. They turn that on in the club and people get out their seats, runnin around and goin bananas. Then you got songs like FAB’s "Ghost Rider" song. "Supa Hyphy" from Keak Da Sneak. I seen it with my own eyes: they’ll put that on and people go bananas! There’s so many. "Tell Me When To Go", that’s crazy.

Lately who have you been producing for?
Big Rich, I did most of his album. I’m doin some work right now with an artist outa Richmond—Nio the Gift—he’s real hot. The I worked with Devo from Tha Gamblaz. He was with JT The Bigga Figga’s group a while ago, now he’s doin his solo thing. Did some work with Young Noble from The Outlawz. Got something goin on with San Quinn of course. That’s cool people right there. It’s real busy right now. Just about anybody you name I probably got something lined up on the calendar to do something with ‘em or I just done some work with ‘em.

Send mag

Jamal Parson/Mal Amazing

1510 Eddy St #1008

SF, CA 94115

 
Sep 25, 2002
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THE MEKANIX

The Mekanix (Dotrix & Tweed)
Interview by Black Dog Bone

What kind of sound are you coming with in your production?
We got our own style. A lotta people say that. We got a lotta genres of music mixed into our stuff. We can do the hard stuff. We can do the Hyphy stuff. We can do the R & B. We can do the Rock. A lotta producers can’t do all of that. I can’t say that we fit into the Hyphy scene only. We go. We the Go movement.

What’s the difference between the Go movement and the Hyphy movement?

The difference is we just go. Hyphy is what it is. You already know. Before it was go hyphy it was go dumb. Before it was go dumb it was go stupid. Since day one we just been tell in ‘em to go. So it’s the Go movement. J. Stalin is the first artist we dropped comin outa the Go movement.

Who else were you working with before J. Stalin?

Before J. Stalin we did Hittas on the Payroll, Eddy Projects. T-Luni from Cydal Entertainment. The Delinquents, The Luniz, Keak Da Sneak, Digital Underground….we produced for everybody in the Bay. We have an R & B artist we’re droppin, her name is Naté. We did Kaz Kyzah from The Team. La Roo, and the Hard Hitters from Richmond. PSD from Thizz Cutthroat Committee. Mac Dre

You’ve been producing for a long time?
For years. We’ve been producing for about 10 years.

The Bay Area has come into a new sound in the last couple of years.
This is where it all came from. The way that the Rap game is bein played right now is built on how the Bay set the pace. Look at artists like Young Jeezy, how this game is bein played around the dope game and the dope sellin and independently puttin your shit out. All of that came from here. We’re watchin it all reoccur, but we the founders right here. I give a lotta credit to people like Tone Capone who was producing a lot of that early 3 X Krazy, all the stuff that people are bitin right now.

I see things changing at this time. Do you see that?

The Hyphy stuff is definitely new. We give a lotta props to Hyphy cause it brought the life back to the Bay. At the same time we look it like the Hyphy movement was built on what Mac Dre started. Dre is gone so we look at it as a movement without a leader. You have to have some type of leadership.

I feel that Mac Dre set it up so it could just happen. The thing about a good leader is he sets his movement so well that the movement can go on even when he’s gone.

I agree. That’s what a leader’s supposed to do. Just like the parents in a family should set it up so his kids can still succeed when they’re gone.

Mac Dre was a true leader. He set it up in a way that it keeps growing and expanding years after he’s gone. It’s different from Tupac or Biggie. Tupac and Biggie were about their own stuff, but Mac Dre set it up for the next generation. It’s much more powerful. He created a whole movement in the Bay.

Exactly. And the thing about the Bay is we never had no one to get us out there. We’ve been blackballed since ’94. I was part of Digital Underground, I was Digital Underground’s deejay. I actually knew Tupac. I watched a lotta Pac’s steps and things he had to go through to get where he was at. Pac was a leader, but he was still tryin to solidify himself. Big ups to Dre. The Mekanix love Mac Dre for what he did. He was a leader and he started things. But I still think the movement needs a leader.

A lot of people think the Hyphy movement has come and gone, but I see a lot of new artists just starting to come out and they’re 100% Hyphy. Their base is not Mobb, they’re different.

There are a lot of new rappers. But still the people who’s leading it came from the Mobb shit. There are some new people who are makin different stuff like Federation, The Pack. But the leaders still came from the Mobb shit. Gangsta shit make the world go round. The underground is what keeps everything alive, keeps everything solid. You could never get away from it.



When you listen to Dancehall music in Jamaica, they’re using upbeat dance tracks but they’re rappin about hardcore street subjects. Hyphy doesn’t have to be all about stunna shades and going dumb. You can keep the street edge and still come with a new sound.

I agree. But it also falls in the laps of the artists who are doin it. The reason the Bay is winnin is cause we’re having a fast tempo. Now you can play all that shit in the club. That’s what Hyphy did. It took our 86 per minute beats to like 100. Now you can dance and you can party to ‘em. But the rappers need to stop tryin to emulate somebody else. You got so many people tryin to be Mac Dre and so many people tryin to be Keak and so many people tryin to be FAB. We got a gang of up-tempo Hyphy songs, but a lotta the songs are sayin the same shit.

That’s the first stage. Like when Mobb first came everybody was trying to sound like Too Short. The new artists will come into their own if we give them a hand. Murder Dog is going to be there giving them a hand. That’s what we did with Mobb and Gangsta Rap. When we first came out everybody was bashing Gangsta Rap, but we kept upholding it.

That’s why we need to have Murder Dog, cause y’all kept it real. When a lotta muthafuckas wanted to talk down on the hood and show the negativity, you showed the positive side. We love Murder Dog for that.

And when you go around in the Bay right now all the young kids are Hyphy, but they’re Gangsta with it. Right now we have a new sound and we need to open our doors and welcome it. The tide is coming and we can’t put the lid on it, because it will come.

No, we can’t put the lid on it. We gotta keep pushin. We’re supporting the new. That’s one of the reasons why The Mekanix signed J. Stalin. Stalin is definitely of the new generation. He’s an eighties baby. He’s seen a lotta gangsta shit in his life, but he don’t limit himself when it comes to a beat. If he hears something fast, he’s gonna put a Hyphy song to this beat. He’ll come original, he’ll find the right topic and put it to a beat no matter how fast or how slow it is. Our whole thing is about being creative. When people wanna go right, The Mekanix go left.

That’s what I’m talking about.

more


 
Sep 25, 2002
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MISTAH FAB


Mistah FAB
Interview by Black Dog Bone

Continued from Murder Dog vol 14 #2

Hip Hop was first going on in New York, then when we came up with Gangsta and Mobb shit on the West Coast they were saying, "That’s not Hip Hop. That’s no good." You see the same thing happening now with the established artists rejecting Hyphy. Sure, Mobb is not Hip Hop and Hyphy is not Mobb, but why reject it and resist it?

They’re offsprings. Mobb was born off of Hip Hop. Hyphy was born off the Mobb. 5 or 6 years from now it may be something else. Humans have a problem with accepting change. Especially instant change. We have a habitual way of doing things the way we been doing. This is our lifestyle. You never really wanna change what you got goin on.

People get comfortable with something. Then here comes the new thing and they’re afraid of getting swept away. They don’t want you to be the new king of the Bay.

History takes its course. There are kings who have been able to rule for many years. You salute them in their triumphs and for what they’ve accomplished. But it comes a time where a king has to step down from the thrown or share the spot. There can be many kings. It don’t have to just be one king. A significant king is one that realizes that it’s always gonna be somebody better than you. I realize that. A lotta people be tellin me I’m the new King of the Bay. I say it definitely an honor that people look at me like that. But at the same time there comes a lot of responsibility when you take that burden. People always wanna go at the king. They wanna throw shots at you. You just take it for what it is. I salute all the kings of the Bay. As an individual, everybody’s their own king. You got a people’s king, who the people call the king. That’s who they want to sit on the thrown. If that’s what they wanna do for Mistah FAB, then go ahead. I’ll take that responsibility. But at the same time, I’m not sayin I’m better than nobody. I know it’s always gonna be somebody that’s better than me. I can only take responsibility for what I have to do.

Another thing I’ve noticed right now is that as much as the rappers, the producers are shaping the music. Anybody could rap over a Hyphy beat and it’ll be a Hyphy song.

I think they go hand in hand, cause a lotta the producers from the Bay Area have coined a great sound. There’s a certain sound that the industry defines as Hyphy. They think if it has an up-tempo beat it’s Hyphy. But it’s not necessarily that. Tempo plays a big role, but it’s just part of it. Like Keak Da Sneak with "That Go" his new song, that wouldn’t be considered a Hyphy beat, but he turned it into another Hyphy anthem. You have a lotta producer that make Hyphy tracks. You have Rick Rock, Traxamillion, you got Sean T, Lil Droop-E, my in-house producer Rob E, got Roblo, Young L, Bedrock…you got a lotta producers and they definitely take a part in fulfilling this movement. E-A-Ski, Young Mozart, Trackademiks, it’s a houseful of names. It all goes hand in hand. The producers are responsible for creating a noticeable sound. But the artists also have the power to turn any kind of track into a Hyphy song. It’s what you’re sayin and who you are that keeps it Hyphy.

A lot of people in the Bay are surprised by how Mistah FAB just blew up. They’d seen you doing your thing, but never expected you to rise the way you did. That’s the way they saw E-40 when he was starting.

That’s how life it. The minds of men is like this. At first they don’t believe you can do it. You start showing what you can do and then they’re ready for you, they’re waiting and anticipating. Then they cheer for you, they want you to do it. Then when you do it, they wanna see you fall. They’re like, "You can’t do it again. You did it once." That’s the minds of men. Life’s critic is the pitfall of men. People don’t recognize your potential when you first come out, then once you’re on top they wanna see you lose. I’ve always been an underdog in everything I do. No one has ever expected me to be in the position that I’m at right now. It’s funny to me. I like it, I laugh at it. I realize it. I know how the minds of men are. I just ride on it and keep doin what I gotta do to make myself relevant as an artist.

When I first met you 2 or 3 years ago, I knew you were going to be a major player. You were so persistent. I didn’t know you, but you kept pushing to get your interview done. You wouldn’t give up.

A lotta people don’t realize that the door of opportunity is not open that long. When you see an opportunity, when you see it opening a crack, open the door, man. You never know what the other side of that door holds for you. Some people always want to put things off. I’ll do it later, I’ll wait. But in life, you never know. You gotta get things going. Who would ever know that after we did a photo shoot with Thizz Nation and Mac Dre, that the very next week he would be killed. We coulda said, let’s do it next month. But tomorrow’s not promised. That’s why I always handle my business. Take action today. Today is a gift. That’s why they call it the present. Every day is a gift. You can’t take that gift for granted. Life for that gift and be blessed that you got this day.

I remember I kept trying to get with Mac Dre to do a cover story. I kept scheduling time with him, and he wouldn’t show up. The last time, he showed up but I didn’t show up. Next thing you know, he was gone.

That’s how life is. Much love to big brother. Dre did a lotta stuff. He opened up a lotta opportunities for a lotta people. And people don’t realize the importance of somebody until they’re no longer here. Then you start missing him. That’s unfortunate. That’s why you gotta appreciate everybody. Be thankful for everybody you got in your corner that’s helping you out, everybody that wanna see you do good. Even be thankful and mindful for the haters and the critics, because critics actually sometimes point out the things that you need to work on. If you look at it, you’ll be like, "Maybe he’s right." Even though he put you in an awkward position. You’re like, "Why he have to write it like that though?" But criticism can help you out a lot in the long term. So be thankful of everybody that you have around you. I’m grateful for everything and everybody.

Everything had become very serious in the Bay in the Rap world. People like Mac Dre, and now you, brought the fun back. Music shouldn’t be so serious, it should be fun.

You’re right. Music is like a pizza. Every piece is important. Some pieces got more cheese on it than others. Some pieces got more meat on it. Some pieces got more sauce. But each piece is what scopes the whole pie. With music you’ve got to have it all. You gotta have fun, but then sometimes you’re having a hard time in life and you need a channel to vent through. You could be listening to a song that feels so close to what you’re feeling, that it helps you get through the drama that you’re going through in your life. That one song may help you get through that. A passage, an escape way. There are the songs that we listen to when we’re having a bad day, songs that bring us joy. That’s what music is about. Music is an escape from the worries of the world. Different people have different ways of easing their pain. Just to be versatile in how you get your point across is the main thing for a musician.

A lot of artists, when they start out they’re just wild and they’re creative with their music, but then they get into the business side and get drained out. Because business is shady and it’s hard to keep that fun spirit when you’re in that world.

Right. Like Henry Ford, the founder of Ford car company, he dropped out of school in the 9th or 10th grade. They was like, "You’re not smart enough to run no business like this. How did you do it?" He said, "I may not be smart enough to manufacture the cars, but I’m smart enough to know who I have to hire to handle that business for me." Some of us may not be business moguls. We may not be the greatest savvy business people. The honesty within ourselves can allow us to realize that so you can hire the help that does know. You hire the best help. OJ wouldn’t have been able to get off that case it he hadn’t hired the best help for that situation. When we’re in need and we’re unable to handle certain things, we gotta ask for help. That’s what it’s about. A lotta people try to be renascence men in this music game. They think they know how to do it all, but we have to admit that we don’t know sometimes. We don’t know everything. We would be a threat to society if you knew everything.

That might be a good thing though.

It would, but then it could be too stressful because you see all the woes of life. You see the certain secrets that you don’t need to know that would stress you out just because you know. Like Pandora’s box. You open it and you see all the nightmares and it scares you. That’s why you have people that are so smart that they have reached the level of insanity. They’re so intelligent that it mind-boggles them. So they have to stay high or they have to stay intoxicated to deal with it. It’s too much knowledge.

It’s like a computer getting overloaded.

Some people are so intelligent that it drives them crazy. They have breakdowns.

How do you deal with all the things going on in your life?

Just take it day by day, man. It’s an experience.

People are probably coming at you all day asking for this or that. You could get stressed out.

You hear it all day. That’s part of life. Everybody ain’t gonna be happy for you. It’s gonna be people that don’t wanna see you lose. It’s gonna be people that don’t wanna see you open up opportunities for other people. There’s gonna be people that are acting like they’re cheering for you, but really they want your spot. You have to realize that you won’t be able to please everybody. Everybody’s not gonna be a fan of Mistah FAB. I don’t need to worry myself about the negativity out there. I just surround myself with positivity. I realize that dealing with negativity, you begin to do things that take you away from who you are. The main thing is to stick to the original vision that you had. My vision is to take my dreams to the highest level I can take them, to continue to push in the direction I been pushing.

How did you start working with Mac Dre and the Thizz movement?

I had been doing a lotta shows with some of my family members in Sacramento. Rupe Dog is my mama’s sister’s son. That’s my first cousin. That’s one of the people that influenced me to rap. He actually has a new album coming out. You gotta hear that, that shit’s incredible. And my cousin Lucci, that’s his brother, he was managing Mac Dre at the time. He was like, "You need to start coming to do shows with us." Dre let me come and open up some shows for him. We got kinda cool. We did a DVD called "23109" about the sideshows and the cars. Dre got a chance to see my personality and he was like, "Dude cool, man. I like dude." We had started kickin it. That’s how I got brought in. He was asking me what I wanted to do with my next album, how I wanted to put it out. I was already cool with Thizz so I like, "Should I go somewhere else or should I do it here?" Me and Kilo Curt sat down. Kilo knew the love Dre had for me, so he set me up. It’s on since then.

At that time was Mac Dre involved in running the Thizz label?
It was already on. Dre had already laid the groundwork and the footwork to get it goin. It was already on. "Trill TV" put it on. Thizz was already on the rise. It’s was good. Everybody was expecting a lot from the label. Dre was gonna drop a new album. He already had the whole Bay. What he was doin is getting his team together. The Husalah, Rydah J. Clyde, myself, J. Diggs, Dubee. Dubee was one of the frontrunner of the Thizz movement. PSD, the whole Cutthroat Committee. Dubee was really a pioneer out here. Dubee’s one of my favorite rappers. We was all lining up, getting ready to be the next label to reckon with. Unfortunately when he passed it brought a whole lotta attention to it. People was like, what they gonna do now? It’s sad that it takes somebody to pass for the attention and recognition to come. Sometimes the dots get connected in a funny way. Now we’re taking the nation by storm.

I don’t think anybody ever thought Thizz would become such a huge organization. I don’t think you even thought it was going to happen.

Not at all. I knew that we had the potential to be a major force, not only in the Bay Area but worldwide. Because of the character that we brought to the table, the lyrical ability, the swag. And everybody plays their part. You got somebody like Rydah J. Clyde who got swag, he’s got a cold style. You got Husalah and Mac Mall who got the personality, that charisma. Mac Dre, he’s the character, he brings the humor. J. Diggs got the street credibility. Dubee, street credibility and character. Myself, an animated character with lyrical ability. You put all those people together, that’s a great team. That’s a force to be reckoned with. You take 505 and we can go get any team out there. That’s how we was lookin at it, we can go get any team, let’s do it. But we never woulda thought the movement would get to where it is now. You just seen that elderly man pull up in the yellow bus with Mac Dre’s face all over their shit. That’s crazy! Everything, the whole yellow bus movement! Everywhere you go people are singing it.

That song was a big opener for you. How did it come to you? You probably didn’t even think too much about it.
A great door opener. I just had the inside connection over to Droop-E. My homey hooked it up with Droop-E and I got me a Droop-E beat. The beat was like ill! I was like, "40, why don’t you get on that beat for me?" He did it for me. 40 got on there. Then I was like, "Put Turf Talk on there." And we did the song. We didn’t think the song was gonna do what it did. It was a cool song, that’s all. But that song really sparked off the movement, for both parties—Thizz and Sick Wid It. It brought 40 back to the attention of the youth. He hadn’t really never gone nowhere, but it got him back real current again. And it got me to the attention of everybody. That one song sparked the yellow bus movement. I was the driver, the inventor of the yellow bus movement. I ain’t sayin I started Hyphy but I started that whole yellow bus movement.

That was an offshoot of Hyphy.

It’s the same thing. Like Keak can say he said "hyphy" first. I can say I said "yellow bus" first. But it ain’t about who said it first, whatever. It’s bigger than that. It’s bigger than me. It’s just about the movement that we all stand behind and we’re pushing. We’re pushing the Baydestrian movement. If you’re a Baydestrian, that means you’re from the Bay and you got the right of way to do whatever you wanna do. You’re from the Bay and just go.

I heard you’re dropping an independent album in April and then the Atlantic album will come later. What’s the story behind that?
The new album that I’m dropping right now is called "The Baydestrian". It’s the pre-quel to "Da Yellow Bus Rydah". We decided to do this because Atlantic Records, they got a lotta artists on their chains right now. It’s only so many people to push the product, so if I came out now I wouldn’t get the attention that I needed, that I felt that my product deserved. What me and my team did was we decided to drop an album through the anticipation, cause everybody been waitin on "Da Yellow Bus Rydah". We have a video right now on MTV. We got crazy hits on the Myspace, crazy hits on YouTube. Everybody’s just waitin. You don’t wanna keep ‘em waitin too long, cause the anticipation would die down. They’ll be like, "Whatever, it ain’t gonna never come out." So we just put together a new album for ‘em just to give ‘em something When they’re waitin at the bus stop for the bus to come we gonna give ‘em that. Believe it or not, I can bet you it’s gonna do something crazy, cause the album is hot!

Is there any material from "Da Yellow Bus" on "Da Baydestrian"?

No. That album is all done. The Atlantic album I got stuff that I ain’t even touchin. I’m just gonna leave that there. I made sure that I didn’t do no songs that was just gonna get old. I did some timeless songs that I could drop 2 years from now and it’ll still be fresh. "Da Baydestrian" is definitely gonna show the people that I’m for real, I’m showin my growth. I feel that I’m getting better with each album and each project. "Da Baydestrian", the production is all Bay.

Who did the production on "Da Baydestrian"?

Sean T. Sean T’s one of my favorite producers, that’s my big brother. He looked out for me when nobody else wanted to give me a chance. I was just rappin over any beat I could get. Sean T came to me, "I like your style. You’re talented, man. Let’s work." I been workin with him ever since. Also my in-house producer, Rob E. Rob E has potential to be one of the greatest producers ever. He could be up there with the Dr. Dre’s and the Alchemists, the Timbaland’s. The reason why I say that is because he has a variety of sounds that he does. You could never know what sound is his. He’s a young cat and he’s a hard worker. He in the studio right now probably makin beats. Droop-E is on the album. Everybody the story with us. He gave me that beat that got me into the movement. Traxamillion did some. Hell yeah! You can’t do an album without Traxamillion. You gotta get at least one Traxamillion. Young L’s on my album too, from The Pack. His beats is ridiculous, he’s gonna be big. I got Bedrock. Bedrock is hot. He’s one of the most slept on hot producers. When you go see him you go to a different planet. His studio just feels like some other world. I call him Planet Bedrock.

What’s so different about Bedrock?
He’s just got a style of his own. It’s like you got to take a rocket to go to where he at. His beats is so futuristic, you just gotta be ready for it. It’s just Planet Bedrock! Bedrock is gonna be a problem. He gonna be a real problem. He’s got some on my Atlantic album too. Who else we workin with? Gennessee, who did a lotta stuff with Dre. He did the "Dregonomics", he did a lotta stuff for Mac Dre. And I got The Bizniz. The Bizniz is the only production I got that’s not from the Bay. They from Seattle. They just signed with 50 Cent, they on G-Unit. It was a blessin workin with them. My boy Dow Jones and J. Henn, they blessed me with those beats. And Politics, an up and coming producer. He’s from San Francisco, young dude, like 19. Hot producer! He did the song with Keak Da Sneak and Spice 1 on my album. It’s a Bay album so I had to put the real Bay pioneers on there. Keak Da Sneak and Spice 1, that was an honor for me to get on a song with them. It’s called "Lemme See Your Pink Slip", about your cars. You in a race, you think you got something hot, if you lose you gotta give me your car. You lose, you give me the car. It’s like that.

You feel happy with the way the album came out?
The album is great. The reason I say it’s great is because I’m getting a chance to do me. I’m lettin people see what’s going on in the Bay Area, that’s why I call it "Da Baydestrian". I represent for all the Bay Area. This album is gonna be for every person in the Bay.

The beats you’re using are Hyphy beats?
I got Hyphy beats, I got up-tempo beats, got some laid-back beats. I got the whole collective of what the Bay represents, from Hyphy to the street to the political to conscious to animated. Anything that you ever knew the Bay Area to be, it’s on this album. The cars play a big part in our culture. I got the car songs, the lifestyle, the pimpin shit, everything. I ain’t disclaiming my Bayness. A lotta artists tryin to act like they ain’t from the Bay, they’re disclaiming their Bayness. I’m embracing my Bayness, I’m embracing the Hyphy movement.

I don’t know why anybody would want to act like they’re not from the Bay. Right now all eyes are on the Bay. I get calls all day from people wanting to hear what’s going on with the Hyphy movement. I finally had enough of explaining to people and decided to do this feature on Hyphy.

Murder Dog sets the standards for a lotta these major magazines. the super big magazines see what y’all got goin on and they be like, "Alright, that’s what’s next!" Y’all tell them what’s next. You see it in Murder Dog, next thing you see it in those other magazines. As a magazine or as an artist you have the opportunity to take ideas. Like you could be at a show and some no-name dude come up to you and give you a CD. A lotta these guys could be taking ideas from some of these young dudes. I know I done got ideas taken from me. That’s just how it is. Trendsetters, the big people ain’t ever the ones who start shit. It be the underdogs that start this stuff. And when the underdog do it people be like, "That ain’t tight, you can’t do that." Then you see somebody big do it, they be like, "Ah, that’s cool! Cool cool!" Like somebody might be like, "Black Dog dresses crazy, man." But let me put that on me and everybody gonna start wearin it. They gonna get on that shit. That’s how life is. People don’t never understand or give credit to the underdogs. Give people their credit.

A lot of people like you because you keep it funny. You’re not too serious with it.

I have a good time when I make my music. But I also cover a wide range of subjects. If you listen to my "Son of a Pimp" album I got all kinds of songs. I got songs where I give it up to all the single mothers who have to raise their children in the heart of the ghetto with no help from no man, no help from the government. I got songs that talk about all the people that we done lost in the game. Songs where I’m showin love to my mom, thanking her for all she done for me. Songs like "Where’s My Daddy" about all the inner city kids, when they get to an age and they’ve never met their father before. They just wanna know where their daddy at and their mother, she don’t even know. Them is serious songs. It’s a good thing everybody wanna have fun. I take nothing outa havin fun. But we also gotta talk about that shit. Talk about your homeboy that just got 67 years. Let’s talk about him. Those are songs that people don’t always give me credit for.

You can talk about all of those things in a Hyphy song too. Hyphy doesn’t have to be about going dumb. The track is upbeat, but you can talk about the streets or a love song in a Hyphy song.

You could turn a slow beat to a Hyphy song. The Hyphy is just the movement that’s gonna get us in the door. That’s the new thing. It’s got the door open for us. Now we just gotta walk through. It’s up to the artists that’s involved in it to define what Hyphy is. We can take it anywhere we want. The question we gotta ask is, "How can Hyphy work for me?"

Hyphy is an opportunity for Bay Area artists and they need to be with it now. That door will one day close.

Whatever it is, when the door open I’m gonna go on through it. I’m an artist. I write all my songs, I write screenplays, I got a lot of things I can do. I have my own radio show on Clear Channel. Jazzy Jim give me a great opportunity on Wild 94.9, a crossover station, a Pop station. I have my own show over there. I’m a radio personality at the BARS Awards. This is what the Hyphy movement has done for me. It’s given me the opportunity to be on Atlantic Records.

You’re still with Thizz and Atlantic both? What is the deal?

We got our own company called Faeva Afta. Thizz is like a fraternity. You know how you got the clubs on the campus. Thizz is like that. Thizz is our brotherhood. Atlantic Records, like all the other major labels, when the Hyphy movement was on the verge of doing something big, every label wanted to get a Hyphy artist. Just like when the South was blowin up the labels all went out and signed a South artist. Atlantic got an artist from the Bay. My lawyer allowed us to set up a beautiful deal, shot out to Jennifer Justice, who is also Jay Z’s lawyer. She structured a deal and stuck with it. The beauty of it is I don’t gotta wait around for y’all. I can drop this album with SMC. I got great friends over there, Will Bronson. We put together some big stuff. I’m just gonna stay productive, stay growin and stay learnin as an artist. I realize that I don’t know everything. I’m 25 years old, just turned 25 last month. I’m still a learner. I may be a veteran in the Bay, but when it comes to nationwide I’m still a rookie. I haven’t hit my prime yet. I’m just anticipating the ride.

Atlantic should have released you album for this summer. It’s the right time. Luckily you can do your independent thing and keep the momentum up.

That’s what it is. We’re gonna drop the album May 8. It’s gonna be a win-win situation for us. We’ll make more money and we get to show them what we can do on our own. It’s whatever. It’s up to them to release that album at the right time, in the meantime I’m gonna make some money. I ain’t gonna be writin on an empty stomach or writin with no lights in your house. Stay hungry, stay humble, stay dedicated, stay focused, stay determined. With these qualities you can be successful in life in anything that you do. You could be a singer, a basketball player, a lawyer, a manager at McDonalds. If you don’t set goals for yourself, then you’ll never accomplish anything. You’re just goin back and forth. You’re goin nowhere hella fast.

Not only the music, but the styles and clothing in Hyphy are really creative. It looks like people are making their own clothes.

It’s like a rebirth of Hip Hop. The culture includes the styles, the cars, the beats, the dancing. People are expressing themselves. It’s just your soul, your style, how you wanna come with it. It’s called turf dancing, what they do in the streets. It’s like break dancing back in the day. They didn’t have no outlets so they’d get a linoleum pad and go break dancing. Now they just dance anywhere, in the middle of the streets. That’s what life is about. You just gotta keep creating. The Hyphy movement is creating something new. The audience becomes a member of the crew. It’s almost like a crazy mosh pit, that kind of energy. And it ain’t just the Black folks either. Everybody’s in this. You got every nationality in this movement. You got Mexicans, you got Filipinos, White kids, Indians. It’s like crazy. That’s what makes it beautiful.

All of these people love Rap music, and now they’ve found an open door to come into it. Everybody is welcome and everybody is having a good time.

That’s when you know that it’s a movement. When you’ve tapped all cultures, that’s a real movement. You got everybody involved. It’s beautiful. I just like the feel of the movement. The camaraderie of the rappers, a lotta people stickin together. We’re workin together. Like Jacka, that’s my favorite artist in the Bay. I love all the Mob Figaz, but Jacka, I just love his style, always have. He’s in my top ten period.

Who else are you listening to?
I like Eddy Projects. He’s a hot dude right now. I love Messy Marv, gotta listen to some Messy. Keak’s one of my favorite artists of all time. Mac Dre, that goes without saying. Mac Dre had it down period. Dubee, Dubee got that flavor. Turf Talk. Turf got a great style. He brought a lotta flavor to the movement too. I had a chance to go around the world with Turf. We was in England and Spain and Portugal together. Me, Turf Talk. Me and Turf really clicked. I got a chance to get to know him and Turf is a good dude. I hope that he gets the credit that he deserves. He definitely hot. And he’s a spiritual dude. He got a good heart. Sometimes in the flesh we do things that we can’t control, but you gotta judge people by their heart. He got a great heart. He comes from a great family—E-40 and Droop—they’re great people. That’s what it’s about. I like people who got heart. Some people just got with the wrong people and it turned their heart cold. San Quinn told me that one day. He said, "FAB, you a good dude, you got a good heart. Don’t let these people tarnish your soul. Negative people surround you." San Quinn has been a mentor to me and a big brother. I love that dude, him and Lil Quinn. Lil Quinn is one rapper to look out for, San Quinn’s son. I grew up off Bay music. I love it.

There was a time that even Bay Area buyers were not supporting the Bay artists. We were not selling well even in the Bay. But now sales have soared. Bay Area people are not buying anything but the Bay artists.

I know what you mean. They were listening to everybody else’s shit in the Bay. But now we got our own representatives. We got our Keak Da Sneak’s, the Jacka’s, the Messy Marv’s, the Mistah FAB’s, the Federation’s. They’re like, "Fuck all that other shit. We’re gonna buy our own shit now." The Bay Area is self-supporting now and that’s a beautiful thing. It just keeps growing too.

You don’t think releasing an album now will take anything away from your Atlantic release?
No. So many people wanna hear that Atlantic. When I tell them that’s gonna be an even better album, then they’re gonna be goin crazy. However this one sells, I know the Atlantic album is gonna sell way better. You got critics that just wanna judge something. I ain’t dropped an album in 2 years. So this is gonna be a chance for them to see what I can do. It’s gonna be exciting. I’m working with SMC, and they give all their records a great push. They’re giving me an opportunity to sell some records. I’m gonna shoot a video over there and we’re just gonna keep pushin it. I know it’s gonna sell, I’m in the position to make a major impact.

No matter what, it’ll be great promotion to set you up for the next release. People are gonna bootleg…

They’re gonna bootleg, but if people really want the album they’ll buy it regardless. They’re gonna have the bootleg copy and they’ll buy it. That’s why in my album I’m puttin a dialog card. So if you buy the album you get a chance download some songs off the new album. You can download all of the "Son of a Pimp". You get certain bonuses with that album. It’s a package deal. We’re givin the people some stuff.

People are wondering where you’re gonna take this Yellow Bus movement. Where is it heading?

I’m gonna take it as far as it can go. Take it Wall Street. I got my own show on Clear Channel. I’m talkin about doing a cartoon right now. Gonna do the Yellow Bus juice for the kids. I’ma pimp it as far as I can go.





Question??

Basically the music is just like a soundscape. You have certain artists who can make the transition into new eras. The beats are really different. If you hear a beat like "Sideways" E-40 and then you hear "Tell Me When To Go" they’re really different. The producer is super important. It’s actually the best when you have a rapper that understands music. That’s why some of them are able to make that jump. In the Bay Area rap styles have changed so much. One of my favorite styles is a style in East Oakland where you used to double up your words a lot. You have that influence put into Rappin Ron, 3 X Krazy when they first came out. It was really quick. Now you don’t hear that style of rappin anymore because they don’t make those kinds of beats no more. The tempos have changed. Mobb was a little bit slower and you could do that easier. When you have rappers that know how to ride the beats it’s gonna inevitably change because everything’s changed. Everything changes.





Last time we talked you were feeling like an underdog. Now you’re a major force in the Bay. You’ve become one of the biggest artists of this time. How do you feel?
I still feel like I’m an underdog. It’s a feeling. It’s just an underdog feeling. Although people be cheerin for you and shit, in their minds they be thinking, "He can’t do it. He ain’t gonna do it."

I don’t see that. People love you. They want you to win.

I get love. It be cool. But even though people be sayin, "He be next," they still don’t want me to make it. We done all gave credit to people, some of our adversaries, some of our enemies. That’s your competition, but you don’t wanna be sounding like you hatin to the open. That’s how people be doin. They say "he next", but in the back of their minds they’re hoping I don’t be next. That’s why I still feel like I’m an underdog because there’s so much stuff to myself that I gotta prove. If I don’t see no records, if I don’t open up no opportunities, invest into something bigger, then what was it all worth? I know there’s a bigger picture out there. You never know where I might be going.


 
Sep 25, 2002
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Roblo
Interview by Black Dog Bone

Continued from Murder Dog vol 14 #2

A lot of artists in the Bay are afraid to identify with the Hyphy movement. But that’s the only thing that’s got the world looking at the Bay right now. They’re not looking for the old Mobb sound anymore.

Hyphy is a way of life. It reminds me of what is African. The African life when people was dancing to the drum, feelin themselves, feelin their inner souls and all that stuff. It’s like tribal music. I’m more for that than anything else, myself. Anybody can go in there and make a Hyphy beat. Take a Hyphy 808 drum with a clap, with a snare, with an easy Hyphy sound. Mac Dre was the originator of that shit. Actually Dre created that himself. Where it says "produced by Mac Dre" on his album with the Hyphy horns, that’s Hyphy. Dre did that. Dre was the one that really got that started.

Mac Dre really started what we call the Hyphy sound.

Real big. Plus he put a lotta artists together before he died. He got Keak and everybody together. He wasn’t callin it the Hyphy sound. It was just feel-good music.

At that time the Bay was real serious and Gangsta. There was not humor or fun in it. But Mac Dre lightened everything up because he was just clowning. That opened a lot of doors for the Bay.

That’s big. Showin out. Out here we can dress up how we wanna dress up, act wild, be free. Just like bein in the tribes. You wanna dress a certain way, you dress how you want, play with your dreads, show you how free we is dancing like this too. If we had all the tribal things with luxury out here, we’d be dressing like the tribes too, if we were raised like that. It’s not a difference. The only difference is the style of clothes. When it comes to the music and the overall vibe, we’re just bein free, bein Hyphy, jumpin up and down to the beat.

That’s what I see in Hyphy. It’s going back to our tribal roots.

To the roots, exactly. Where I get my music from, when I grew I was listening to Rock music, Rap music, Jazz, hit classics. My pops used to sing with the Temptations before anybody know who they was. I’m talkin about on the corner in Detroit city, Motor City. That’s where he was raised. I got a lotta my flavor from the East Coast. Then I grew up on Too Short, C-Bo, Ice Cube, NWA, all this shit that we needed. That incorporated into my Mobb sound. Everybody, when you’re goin through a lotta struggle you’re not gonna be jumpin up and down and gettin Hyphy. It’s a lotta different markets out there that certain labels are gonna have to touch.

I’m just sayin that we shouldn’t be closed minded. If we keep doing the same thing the music just gets stagnant.

It is. A new generation needs to represent. Like me, I had the Mob Figaz. I grew niggaz up in the studio. I was the one that pushed my buttons recording and doin the beats. It wasn’t the music I was makin for my bro, it was how much different music I could make. PK would be like, you’re talkin about hella beats. I got all different styles. I don’t just come with one style of music.

You have a darker sound in your music and I like that. Your music could still fit in with the Hyphy movement. You show a different side of it. You’re the artist and you’re free to make it however you want.

Some of the up tempo beats that I have could be used for radio play and would bring that artist a hit. But even if they pick it, are they gonna do what it takes to get on that radio? That’s what I go through. Half of the people that pick my beats, they wanna cuss and do this and that, they don’t even wanna make a radio song. That’s why my shit don’t get on the radio. Back in ’05 I had 3 or 4 songs on the radio. I have up tempo beats and all that shit.

What are you working on now?
I just finished up an album with Rydah and FedX. I produced that and we’re finishing up Jacka’s album right now.

That last Jack album was a classic.

A classic. Thank you. What’s takin so long for that to fall through with a major? We been tryin to do this major thing for years. What it is is promotion.

Who are some of the hottest new producers in the Bay?

In the Bay Roblo is the one with the samples. That’s from my East Coast influences. Traxamillion, he does a great job with the Hyphy shit. Droop-E got a good sound. He’s doing good. Rick Rock got a nice up-tempo song, he’s hot. Traxx is cool. I like Traxx and Traxamillion.

What are some of the albums you’ve heard that impressed you lately?
Bavgate is cool. He got a good production selection. I like how he chooses his beats. I like Bavgate. I like Hussalah for production selection. His new album is coming out soon. We’re still mixin it down, tryin see how we’re gonna promote it.

Hussalah had an album done before he got locked up?

Yeah, he got more than one. It’ll be out this summer. It’s gonna be hot. He got Kool G Rap on there, Too Short. Lotta good shit on there.



More, about marketing

 
Sep 25, 2002
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STAR STUDDED

Star Studded
Interview with Boo Banga by Black Dog Bone

Would you describe the Star Studded sound as Hyphy?

I’d say I’m the new Hyphy. I tend to swagger on the Hyphy. I grew up with the Mobb sound, but I embraced the Hyphy sound as it came. The Mobb sound has always been the sound where I’m from. I’m from Hunters Point. But the kids fell in love with Hyphy. What we’re doin is puttin the swagger on Hyphy. Makin other places be able to understand it and relate to it.

Within Hyphy there are different kinds of styles. How would you describe your sound?

It’s not a Hip Hop sound. It’s more like club/Hyphy and a little bit of Gangsta. That’s why we say Swagger and Hyphy at the same time.

What does the word swagger mean to you?
That’s your confidence level bein at the highest. It’s you doin you. It’s swagger. You pull up in that nice whip on 26’s, and people look at you like your shit’s gonna stick—that’s swagger.

What do you mean by Hyphy with swagger? How do you sound?

It’s just really some street music mixed with that Bay flavor. It’s like some Hyphy music mixed with some Swag music mixed with some Mobb music all in one. It’s just some natural street music. We’re embracing the Hyphy cause we’re reppin the Bay Area region, but we rely on our street credibility and our swagger.

Is there a lot of Hyphy stuff going on in Hunters Point?
On the streets—yeah! The streets is hyphy every day out here. The kids is really embracing it. Before the music was titled Hyphy our streets out here been hyphy. It’s not no real Hyphy artists in Hunters Point, we’re just naturally hyphy. That’s the spirit.

Hyphy started in the streets. It was going on in the Bay for a while and the rappers and producers started making music to fit the movement.

That’s exactly the thing. A lotta these artists in the Bay saw this is how the kids is acting, this is how the club scene is. When you see your favorite artist on the street it make you get that rage for him. I comes out hyper, so that’s why it hyphy. The artists adapted to feed that to the kids, cause that what the people on the streets was wanting.

How did it happen with you? Did you start of doing Hyphy music or were you doing different stuff?

I started off just rappin about what I see. Me and my brother, we just naturally rappin. For us rappin is just like an outlet. We’re just tryin to keep all the shit we grew up in and put that in a positive way through music. When the Hyphy thing came about a lotta my friends and lil’ nieces and nephews would be hyphy at the little events, so it was easy for us to adapt to that. We’re Hyphy naturally, but we’re more like Swag Hyphy. Here on the West Coast, this is the birth of Gangsta Rap. It’s all street music. When we’re spittin that shit it’s gotta be real. The public and the fans they know what’s real, so can’t bring nothing but the real shit. In other regions they can get away with it cause it’s all made up and fabricated. So when Hyphy came about it was our way to get spotlighted. Cause we’ve been Mobb, we been Gangsta. We been doin all this stuff. When Hyphy came about, that was our way to get the spotlight so people ran through that door. That’s what our region is getting noticed for right now.

It’s the energy of the time. When you go around in the Bay Area now the atmosphere is very different from the way it was 10 years ago.

It’s like the people have finally got something that they can come together on. And it’s different from anywhere else. Our focus right now in the Bay Area should be to stick by each other. A lotta places they’re not tryin to respect the Hyphy, and that’s where Star Studded come in. We got the Hyphy music, but just like our boy Mistah FAB, we can rap out here. That’s what we finna let ‘em know all over the country. Hyphy is like family. It’s bringin people together. Like before when the Mobb music was heavy out here and the radio wasn’t really supportin the Mobb music, at the end of a party it would get violent. Nowadays we’re havin so much fun with the Hyphy, it’s lookin like violent but it’s all fun. Ain’t nobody getting hurt behind it. People just havin a fun time.

Hyphy has been very positive all around. Now people are going to clubs, getting crazy. Before it wasn’t like that.

Now all the promoters and people that have the venues and all the club owners, you don’t have to go and spend a large sum or get some major label act in order to make your party crack. The Hyphy is crackin. We got Hyphy artists out here you can just bring ‘em out and everybody’s gonna come out and sell it out and support.

Before to promote a show you had to put a lot of money out and get a big name. Now you don’t need the big name. Now Star Studded can perform and pack the club.

Exactly. That’s one of the best things about Hyphy. I’m starting to see all the artists like Hoodstarz, The Pack and the Mistah FAB’s, the Big Rich’s, all the new artists are comin together. That’s gonna get us over the hurdle, like how Atlanta’s been doin it. They all come together. You got 4 or 5 aritsts together at one club venue. That’s what’s happening out here. It gives the people a reason to go out and have fun again.

And the people in the Bay are buying only Bay Area music, which is so positive for us.

The Bay is the mecca for creativity in Rap. People are always looking for something new, and that’s what the Bay specializes in. We’re always creating and doin our own thing.

Do you think Star Studded is bringing something new to the Bay?

We’re bringin a whole new movement. It’s like a new era. It’s like the year of the young grown man, so to say. We’re teaching these young cats how to grow up quick.

How long have you and Boo been rapping?
Boo’s been rappin since ’98. I started in 2001. It was his game before it was mine.

How did you get with Stretch and Thizz?

We was with Thizz Nation originally with Kilo. Kilo came and got us. Thizz didn’t really have no Frisco acts. If you look at Thizz, most of their artists are based on the East Bay. Kilo Curt, the CEO of Thizz, he heard about us cause we were getting real hot. Kilo is doing a great job of representin the Bay. Stretch was lookin at us and though that we was the next group to really do it, so he got behind us 100% and he’s tryin to direct us in the right.





More

 
Sep 25, 2002
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THE PACK

The Pack
Interview with Young L By Black Dog Bone

A lot of people are talkin about The Pack right now. You are probably the youngest new Bay Area stars.

I’m 19. There’s two 19 year olds and two 17 year olds.

How would you describe the music you’re doing? Is it Hyphy?

It’s not really 100% Hyphy music that we make. It’s just different. We call it BASED. It’s a different genre of music that we made. It’s really about bein free and bein different, bein yourself.

Isn’t that what Hyphy is basically about? I see The Pack as true Hyphy artists. You were never known as Mobb artists, you represent a new generation in Bay Area Rap. You might have a different name for it, but Hyphy is what’s happening in the Bay right now.

I know what you mean. Like Too Short was tellin us: You guys come from the Hyphy era. Your generation is the Hyphy generation. The kids are the people who are living the Hyphy lifestyle. There are some grownups who are supplyin the music for Hyphy. But we are a group of kids and we’re making music for our age group. We’d just kick it to be real. We were the first group to put party slap on the map. Like party songs, dancing songs, Hyphy songs, for the younger kids. Now you got a whole buncha other groups like us, but we were the first to get down like that.

You grew up in the Hyphy era, it was all around you. It’s part of your makeup. At the present time the Bay is Hyphy, we’re all Hyphy. The Pack is one main groups to be recognized as purely "Hyphy". It seems like a lot of artists are afraid to be labeled as Hyphy. I don’t know why that is, right now the whole country is excited about Hyphy.

I think the reason why people say they’re not part of the Hyphy movement is because they think it’s just a fad, it’s goin out of style. They don’t wanna be looked at as just a fad. They don’t want people to say, "We don’t like Hyphy music so we don’t like you." People don’t want to be identified with a fad that will come and go. People don’t want to come and go. They want to keep makin music. They wanna feel like they’re gonna be there forever.

I can remember, that’s what they said about Mobb too. That’s what they said about Gangsta Rap. That’s what they said about Hip Hop. 14 years ago they said Gangsta Rap was dead, but it spread all the way to the South, Midwest, New York. Now it has become the established music. But Hyphy is new, it’s a new sound. Just watch, that will happen with Hyphy too. You probably can’t follow the history that far back.

I remember Gangsta Rap when I was a little kid. Still Gangsta Rap is hot. Look at people like Young Jeezy, The Game. More and more Gangsta Rap has become commercial. There are so many more people listening to Rap now. Now White people, Asian people, everybody’s into Rap.

And there’s nothing wrong with that. If all the people like your music and you sell a million records, that’s a good thing.

I think it’s a good thing as long as everybody’s having fun doing it.

As a producer, has your style changed and developed since you started making beats?
I’ve been makin beats for like 4 years. I started off really tryin to make melodies. My style was kind of like a choppy style when I first started, cause I was using a lot of samples and I didn’t have a lot of good sounds on the program I was using. My beats kinda sounded like Timbaland beats. But as time went on I started listening to people like Lil Jon and more party songs. After that I started makin my own kind of music, Based Music. It’s very simple, very hypnotic. It’s some next generation, a new style I’m puttin out there.

That’s something I like about the Hyphy beats—they’re very simple. There was a time that the music was overloaded with too many sounds. The music had no definition.

My music is simple, catchy, easier to listen to.

How did The Pack come together?

I was skateboarding a long time ago and I met Young Stunna. He’s the other 19 year old in the group. We became friends and we made The Pack. We didn’t rap at first. We were just a clique. I made friends with Lil B, I met him in Albany at my school. He was already a rapper and I was makin beats at the time, so we started rappin together. Stunna wanted to start rapping, so we made The Pack right there. After a little while we met up with Uno. He started comin over to my house, just vibing in the studio. So he started getting on tracks too.

You all grew up in the same area?
I was in Berkeley until 7th grade, then I moved to Albany. B lived in Berkeley until he was like 15. Stunna just moved outa Berkeley to Emeryville. We’re all pretty much from Berkeley.

When you were growing up were you listening to different types of music?
We listened to a lotta different kinda music. I like listening to Rock music. Not Heavy Metal, but like Alternative Rock music. I listen to soundtrack music like orchestra stuff. As a producer you have to listen to different types of music. Everybody in the group likes Rock except for Uno.

What kind of Rap were you into?

Everybody in the group likes Lil Wayne. Jim Jones, Too Short, T.I.. Rick Rock, Keak. I like E-40 a lot. I like Jacka, he’s one of my favorite rappers. Hussalah. Hoodstarz is tight. They’re on our record label, Up All Nite. Mistah FAB of course. We’re big Mac Dre fans. He was a big inspiration because he always said what other people didn’t say.

Mac Dre shaped a lot of the Bay Area culture we see today.

He really influenced a lot of people. It’s too bad he’s not with us today. People still represent Mac Dre and Thizz. He’s still influencing a lot of people. The main thing I liked about Mac Dre is the way he was so clever with his words. He would put together things that were real funny. He would say a lotta funny shit and make me laugh. That’s was something nobody else was doing.

Rap had become so serious. People had taken the fun out of Rap. It became a big business. It wasn’t about music anymore.

I agree with that, but it’s changing. The business part is serious, don’t get me wrong. Business is definitely serious. But the music is becoming more fun. Because Rap is becoming more Pop, more catchy, commercial. It’s more popular, so we’re giving the kids what they want.

Are you the only one in the group doing beats?

I make all the beats, and I rap too.

Do all of you rap in each song?

Pretty much we all rap on each song and we alternate.

From the beginning were you called The Pack?
At first we were called The Wolf Pack. Then we changed it cause there were a lotta other things called Wolf Pack like college teams and corporations.

Before you met Too Short what were you doing?

We were basically makin music for fun. We were rappin in the studio. We’d play our music at parties, high school parties and stuff. We’d pass out our CD’s in school and we became popular among the teenagers in our area. Too Short got word of it.

How did Too Short find out about you?
He was in a car and somebody had our CD. He liked what he heard and he asked them how he could get a hold of us. He contacted Uno. He came over to my house and we were talkin for a little bit. He was like, "I want you to be my group."

You must have been surprised. You hear about these things happening, but you probably didn’t expect it.

Exactly. This was like 2 1/2 or 3 years ago that we met him. Ever since then a lot of things have been happening for us. We stay at Too Short’s house when we go to Atlanta. We record songs at his studio and we have a good relationship with him.

Did you record your album at Too Short’s studio?

We have an EP out right now called "Skateboards 2 Scrapers". We recorded all that at my house.

You’re one of the hottest groups in the Bay right now. Did you any of this coming?
No. We really didn’t. We were really just like all these other groups that are on myspace. Myspace is the main reason why we got signed, because we had so many plays and our song "Vans" was so popular on myspace. That’s how we got our foot in the game. We were really just another myspace group. We didn’t expect anything to blow up on the radio. We didn’t have any music videos or anything.

You met Too Short, and then what happened?

We were on myspace and the "Vans" song started to blow up all over California. Then the president from Jive liked our record. So the people from Jive Records flew out to California to visit. After they came out here we had a meeting and they said they wanted to sign us to Jive. It’s Jive/Up All Nite.

So myspace really helped you get there?
Myspace is the way to get your music out there. I can vouch for that.

How do you go about using myspace? How does it work?
Just record songs every day, get your music together and get good at doing what you do. Then try to get as many friends as you can on myspace. And then just post your music, have people put you on their Top 8. For example, me and my brothers have a group called Young Squad. It’s a new group that I’m gonna put out in the future. So right now I have them on my Top 8 and they’re getting a lot of hits and a lot of myspace plays. They’re getting more and more popular.

How do people find out about your myspace page? There are so many, why would somebody go to your space?
It’s just word of mouth. Someone tells you to check out the music and they just go check it.

One change I’ve seen in the Bay lately is the people are very creative with their styles. When you go to a show the audience is looking wild and colorful. It’s like they’re participating in the show too.

Right. Especially in the Bay Area with the Hyphy movement, the audience is real lively at our shows. Sometimes they can get too crazy to the point where there’s a fight or someone starts shooting. But usually it’s a good vibe in the crowd. They’re really into our music. They have it on their ipods, they have it on their myspace, they have it in their CD players.

The crowd you attract is a young crowd?
It’s a pretty young crowd, like high schoolers and sometimes college kids.

Are you touring a lot too?
We just got a new management, Crush Management. They manage Fallout Boys and other Rock groups. They’re planning on puttin us on a pretty long tour with some other groups. We’re excited about that.

When you perform do you have a plan or do you just go up there and do whatever you feel like?
We try to do what we feel like. It’s really spontaneous. We give a good performance, try to give the crowd what they paid for.

What kind of equipment do you use in the studio?
I use Reason 3 and I use my keyboard, my midi keyboard. I have a pretty small setup.

Do you use a lot of electronic sounds in your music?
I use a lot of futuristic sounds that sound full and just sound crazy, sounds that you probably haven’t heard before. I have a membership to the Reason website so I can download sounds whenever I want. The program comes with kind of weak sounds, then you have to upgrade your sounds.

Do you feel that you came out at a good time?

It was a good time for our group to come, because there was really nothing goin on with Hip Hop that was very successful. We brought something for the young crowd.

Who are some of your favorite producers?
I like The Runners, they made "Hustlin" for Rick Ross. I like Scott Storch. I like Timbaland. I like Akon. Lil Jon of course. I like Traxamillion.

 
Sep 25, 2002
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TRACKADEMIKS

TRACKADEMIKS


When I talk to people about the hot new producers in the Bay I keep hearing your name. I had to include you in this producers feature.

Murder Dog is the best music magazine there is. This one has the real stories. Especially being from the Bay, I’m proud of Murder Dog. I read every issue. You have 2 or 3 pages of every article, while other magazines have 2 or 3 major articles and then a bunch of filler.
Everybody in Murder Dog are big fans of music. We’re not just writers or business people, we love the music.

That’s the way I am. I’m a music person. I’m not in this game because I wanna hustle. Of course the hustle is part of it, but we have a lotta hustle rappers and hustle industry people. I’m a music person. Whatever decisions I make are really driven by the music.

It’s not all about the money for you.

Right, cause you know what? I’m good at a lotta shit. I can do something else if I wanna just make money. I think that’s the big difference with me.

What are you working on right now?
I’m working on an album right now of different Bay artists. It’s not exactly a compilation, it’s a producer’s album.

You’re doing all of the music, but you’re featuring different rappers on the tracks? So there’s a certain sound throughout.

Exactly. That’s been missing a lot. It used to be back in the day that you would get an artist working with certain producers and there would be a consistent sound. Now everybody gets with all the hot producers and people are scared to take a chance with one solid product.

I like when there’s one producer throughout the album. It creates a whole atmosphere for the album.

Yeah, cause that producer knows where he wants to take it. If you have a album full of people trying to give him singles, it’s only gonna get clumsy. There’s no flow on the album. If it was in the Bay then every song would be "hyphy hyphy hyphy" 24-7. You don’t wanna hear 17 or 18 tracks of Hyphy. I mean like in the same way. There’s always different ways to go—you can mobb it out a little, you could pimp it out a little—but everybody’s trying to do the one thing. That’s happening nationwide. The music sometimes gets stuck in a rut. There’s people who can come along and realign it.

That’s what happened in the Bay a few years ago. Everybody was stuck in the Mobb sound. People were afraid to branch out and try other stuff.

I was part of that in high school. I was part of that generation. It’s great now, because all the teenagers are really into the Bay shit. Your favorite rapper is Mistah FAB or your favorite rapper is Keak Da Sneak and E-40. Back in the day some people like 3 X Krazy or E-40, but for them to say that was their favorite—it wasn’t. Even in the Bay, people were not too excited about the Bay Area music.

Now everybody’s loving the music in the Bay. They’re really proud and into the Bay sound. They’ve stopped buying music from other areas.

I was in New York yesterday and people out there were really excited about the Bay, asking me, "What’s up with the Bay? What’s going on out there right now?" Whenever a region hot on itself they don’t care what anybody else thinks. Basically they don’t care if anybody else is looking. You got kids goin dumb out here and they don’t really care if the East Coast cares or if Down South cares. That’s what gets other people’s attention, when you have pride in your own shit, you have pride in yourself. Then people outside feel like there must be something going on cause "they don’t even care if we care." That’s the key. I think a lotta the problem in the Bay in the past has been that we know we’re the innovators, we know we come up with the music and the slang, but it’s still trying to get people to recognize us. Now it’s the point where people are recognizing, but we don’t give a fuck!

Forget about everybody else. We can sell records in California alone and go platinum. That’s what the South did. They just concentrated on selling records in the South. They didn’t care to cater for anyone else, and it worked for them. That’s what we’re seeing in the Bay right now. People are selling their music right here and making money. To me the whole Hyphy movement is what triggered this change in the Bay Area. Still, a lot of Bay artists are reluctant to admit it or are afraid to get labeled as "hyphy", but Hyphy has opened a lot of doors for the Bay.

You gotta break down the music in socio-economic terms. It’s a social thing, cause whatever’s goin on with the people is goin on with the music. All the cats that are sayin it’s not cool, it’s a lotta reasons. I know dudes that are like 29-30, they don’t feel hyphy cause they’re not hyphy. They’ve calmed down. It’s a younger culture. That’s why you got kids like The Pack, Dillajinz, Go Dave, all these younger kids, getting on. Like myspace bands. Hyphy is driven by kids who are in high school, like 25 and under. You got older kids who are not feelin it just because that’s not their lifestyle. I don’t expect some of these older dudes to get on it. People like 40 and Short, they understand what it is. They can see it from their perspective and understand that it’s something that’s good for the Bay Area. Some people say they’re just ridin the bandwagon—I don’t think so.

Their support has been very positive for the Hyphy movement. They’ve helped to open doors and expose Hyphy to other areas.

They’ve been making music for us to ride to! I talked to E-40 a couple of weeks ago because I did a remix for "Tell Me When To Go". With that I was tryin to bring a different esthetic to it. for "Tell Me When To Go" was real simple, so I decided for people who don’t like Bay Mobb music I’m gonna sample. I basically sampled all the Hip Hop hits for people who think Hyphy’s not even a real music. You got hella people from other places saying, "They don’t got shit. Hyphy is not Hip Hop." It’s a buncha bullshit, but I said, "Lemme make a remix of the biggest Hyphy song and include these Hip Hop elements. Just to let people know. People won’t hear it if you don’t translate things for them. It’s always been an issue with new music. Like with classic Rock music and Punk music. Punk was that wild new generation. That’s the way I see Hyphy.

What happens with the older, more established artists is that they’ve got something going that works for them and they feel threatened by the new wave. They think they’re going to get washed away, and they will. I feel like Hyphy is still being born, we still haven’t crossed the bridge to the real Hyphy world.

I definitely agree. I see it when I see high school kids every day, because it’s so strong with them we’re definitely not done. Hyphy is just starting because it’s all they know. There’s so many kids out here that can rap like that, that esthetic is deep in their bones. Every time they hear a beat you see them goin dumb. It’s not a trend for them, it’s all they can do.

Hyphy came from them, the kids in the streets. The rappers were influenced by the streets and started making music to fit. People like Keak and Rick Rock have told me that Hyphy was a feeling in the streets that shaped how they made their music.

It’s true. The artists and producers created a soundtrack to what’s goin on in the streets of Oakland, what was goin on in Vallejo. Not only the towns you hear of, from the little towns too. Like where I’m from, I’m from Alameda, born and raised there. It’s right next to Oakland, but a totally different city. Hyphy is something that kids can feel all over the Bay, it’s just the way the people are living. It’s not a coincidence that "hyphy" is a word. We were sayin "hyphy" back in the day before we knew it was a type of music or a movement. That’s the important thing to realize. It’s not like somebody thought: let’s make up this word "hyphy" and make a new music. It just happened. It’s in the culture and the music just naturally came.

Some people think Hyphy already came and went. This is only the beginning. The music is just taking shape, and will be more defined in the next year or two. Producers like you are going to take it even deeper and further away from the Mobb sound.

That’s really true. I see that, as a whole, Bay Area producers are developing a whole new sound. I’m incorporating so many different sounds. It’s 2007 and you got to bring something different. You can’t do the same ol’ things if you want to make an impact. I definitely see everybody branching out. The most innovative stuff goin on in Hip Hop right now is here in the Bay Area. I’m not just sayin that because I’m from here. I pay attention. I listen to everything from Chicago to New York to Down South to LA, and I know that the Bay is where the craziest music is happening.

I am a big fan of Mobb music, but you always want to hear something new, something different. Now when I hear the music coming out of the Bay I’m excited.

The reason why you got tired of Mobb was because it was too much below par music, stuff that’s not good. There were too many people makin the music who were just using it as a hustle and didn’t care. It watered down the music. That’s why if I tell somebody I’m doing a compilation—even though it’s not a compilation, it’s a producer’s album—when they hear the word "compilation" they get turned off. That’s what happened with that. Too many bad ones, very few good ones. It’s inevitable when you have a movement, something that’s hot that everybody wants, everybody’s gonna jump on the bandwagon. When people jumped on the bandwagon they really killed it. Hyphy is definitely not over!

Do you think Mac Dre shaped the new sound in the Bay?

What’s crazy about Mac Dre is he was around since the beginning, since 1990, but he is relevant somehow. He figured out a way to speak to the youth by being himself. If you listen to Mac Dre, there wasn’t nobody like Mac Dre out here. He was original. Even now, you could have all the Thizz in the world, but no one could replace Mac Dre. He was funny, he was quirky, he had his own style. I’d say Mac Dre is bigger than the Bay even. We didn’t get a chance to see him shine on a major level, but what he was doin was bigger than just a Bay Area movement. His music, his beats were sounding drastically different. He would chose different beats. He wanted a beat from me, it ended up bein on FAB’s "Son of a Pimp". Mac Dre is definitely important to the whole movement.

The whole look with the dreadlocks and being stupid, Mac Dre was the first.

He was wearin checkered pants before anybody in the Bay Area. He was just a smart dude. He was a music dude and he was a funny dude. Everybody from "Trill TV" show that he was in it for the culture. He was just tryin to mobb it out all the time, he was just himself.

What I saw in Mac Dre is that, he was separated from what was going on in the Bay for 5-6 years when he was in prison. When he came back, he was like a breath of fresh air. That’s why he was so unique.

Right. He was gone at a time that a certain sound was developing in the Bay. He wasn’t involved in what was going on or influenced by it. He just came with something different. You look at Trill TV the first one, and this dude was out in Chico and White college towns, and they’re goin crazy. That’s when you know it’s something different, it’s not just a hood phenomena. We have more rappers here than anywhere else in the country, and it’s not a coincidence that we followed Mac Dre. He brought something that touched all different people. It was not about race or region, he appealed to everyone.

A lot of rappers put up that hard gangsta image to prove that they’re really from the streets. Mac Dre didn’t do that, because Mac Dre was that. He didn’t have to prove anything.

And it’s funny because it’s about music at the end of the day. You shouldn’t have to promote yourself in that way if it’s about the music. I’m looking at Murder Dog and you see all these rappers posing with guns. Sometimes you don’t know if it’s for real or what. You won’t ever see me representing like that. If you ever see me doin something like that, take me out the game cause I know I’m not a gangster. It’s a lotta people who need to be straight about themselves. You don’t have to front in that way to sell your record. Mac Dre proved that point: I can just be myself 100%, and talk about what I do every day. They don’t need to get that image of me, we got enough people already doin it. Even from a business standpoint it makes sense. If you got a million rappers toting guns and you come with different image, people might notice that you got something different and check out what you do.

That’s what I see in the music. At a time artists were afraid to do something different from the typical Bay Mobb sound. I see that within Hyphy music different styles are developing so everybody is not sounding exactly the same. All of the producers sound different from each other. The only thing I see in common is that the tempo is fast.

Exactly. I think it’s inevitable that it’s gonna grow and change. There’s no reason I can’t be doing beats for everybody we see on MTV right now. There’s no reason everybody out here can’t be doin that. It’s like changing your whole mind frame. People like Timbaland and Neptunes are just some country dudes from out there, but they’re bringing their sound to everybody in the country. There’s no reason why we can do the same thing out here in the Bay.

Just watch, it will happen. Most people are very slow to change. Hyphy’s been going on here for years, but outside they’re just hearing it. Give it another year or two and the whole world will be on Hyphy.

I definitely see it, because I’ve been back and forth across the country. People are hungry for it, but they don’t know what it is yet. They know about it a little bit, but they don’t know what it is. I’ll be showing people, and their reaction is always, "I gotta go to the Bay!" It’s starting to happen. We’ve got people getting good videos out here. Rush Films are doing good stuff…

A lot of the artists right now don’t even want to sign a deal with a major unless the terms are exactly what they want. They’re making good money right here in the Bay. What happens when the majors come in is they tell you to make a Hyphy song all watered down. By the time the rest of the country gets Hyphy, the music is watered down and weak. It’s good the major deals don’t happen until we’ve defined the sound.

Everybody’s hungry. Nobody’s eatin like that. Everybody’s eatin, but not like that. You definitely have to be ready for it. A good way to look at it is how they did it Down South. A lotta people got label deals, but the labels have an infrastructure. Like how Cash Money got on. You had to give them money in order to put their stuff out. It’s like, "We can do without you." It turned out better for everybody. It can be the same way here. One of the problems is that we’re in a different age. People aren’t going platinum like that. People are selling CD’s like the way that they used to. There’s different ways to measure someone’s popularity and how much money you can make. The Bay is on that whole next hype. We just gotta make some smart decisions. One thing I see in the Bay is that there’s no real industry infrastructure here. We have so much stuff to market out here and nobody necessarily to market it or push it. We don’t have enough good managers or promoters or people like that. It’s hard to find a good manager who knows what he’s talkin about and has industry connections. If we had all that stuff built up like other places, it’d be over with. We would be out there. It’s gonna happen this year, regardless.

Who are some of the new artists that are coming up who are showing a lot of promise?

We’re still in that generation thing. I would have to say artists like Turf Talk and Jacka and FAB and J. Stalin, people of that era. But then of the younger kids, I’m not sure who’s gonna come up. Of new dudes, front runners, the model is The Pack. They’re the model of the new generation kids. I’m interested in seeing what they do. It’s funny cause everybody knows about them off of their one big hit. Everybody’s wondering what they’re gonna do. I’m also interested to see what Turf Talk is gonna do. There’s a lotta different artists coming up.

One thing I love about the new music that’s coming out in the Bay is that the beats really skeletal and sparse. Before, when the technology first became available, people were putting too many sounds and overworking the production. The new producers have gone beyond that, they’re keeping it more simple.

It’s old school Rap, it’s boom bap. You know how it works: it’s that 20 year cycle. You see it everywhere, not just with Rap. It’s always a 20 year cycle and we’re back to basics. It’s in line with what’s happening everywhere else too. Like other than the Bay, the other place where the most innovative music is going on is in the UK. It’s the Grime music. Murder Dog was covering that Garage shit way back. I know about So Solid Crew and all them. I do shit like that too. I was out there last year. I love that shit. I was over there talkin about the Bay shit, talkin about E-40. They love him out there cause of the way he talks, because he’s fast. They rap super fast. I went to a function out there, it was Dizzy Rascal’s crew. It was at the Ministry of Sound. Sonically, the Bay is probably the closest to what they’re doin, but they’re doin some crazy stuff too. The electronic sound is synonymous. It’s the digital age, so we’re able to make crazy sounds now. From the Bay to UK, it’s happening.

It seems to be going more in that direction. A producer like Droop-E, who’s really young, has got a lot electronic sounds in his music.

For sure. Droop-E might be listening to Kraftwerk. Even if he isn’t, he’d be influenced. You can hear the synthesizers. You can hear the weird filters that he’s using. He’s really freaking his equipment. He knows what he’s doing.

What kind of equipment do you use?

I use a Sonic ASR-88, that’s a sampler keyboard. I use a Rollin Juno 60, that’s an old school 80’ synthesizer. Then I use a Nord Leed, that’s another synth. Then just Pro-Tools and a bunch of records with samples on them.

You do a lot of your work in Pro-Tools?

Just like cutting stuff up.

Where do you go to find those weird electronic sounds?

It’s crazy! It’s a lotta freakin you gotta do yourself. I still use analog synthesizers. Old school synthesizers will give you out-there sounds. But now even computer programs like Reason and Logic, they’re making crazy sounds for you to load in. If you tweak it you can come up with the craziest sounds. I still use like analog synthesizers. It’s really about having a knowledge about sound and how to tweak it and tweak the envelopes and the filters and just creatively use it.

How did you get into doing production?
I’ve always been musical somehow. I started playing the saxophone when I was 8 years old. That grew into a love of music. I started rapping too. I started rapping because I wanted to produce. Then I started making beats when I was about 19. I started with the ASR-88 N Sonic. I was sampling a lot. My favorite producers were DJ Quik, J Dilla, Tone Capone, so many people. Rick Rock back then when he was with Cosmic Slop Shop. I started making some crazy beats and just perfecting it. It took me 3 years before I wanted to play my beats for anybody.

In the new Bay Area Rap I see 2 movements. You have artists like Keak and Turf Talk who are leaning more towards the Mobb background. Then you have people like Balance and Frontline who have more of a Hip Hop background.

Definitely. We’ve been talking about Mobb and Hyphy, but there’s more. The Bay is one of the most diverse places on this earth. We got people like Balance who’s taking from all of that. I’m talking about artists like Souls of Mischief, Hieroglyphics, talkin about Hobo Junction with the Whoridas. Talkin about Quannum, Blackalicious, DJ Shadow. DJ Shadow is world-renowned. If you go to Europe or Japan they’ve been following DJ Shadow for years. Now he’s doin more with the Hyphy stuff and he’s gotten a name out here. I’m a student of all of these Bay Area styles. You’ve got people like Hieroglyphics, who have been very instrumental in creating the alternative West Coast sound. You see people like Kanye remaking "2003 Till Affinity". Everybody used to think Outkast were from the Bay because they rapped like Souls of Mischief. So you got a whole bunch of people like Balance, like me, who were influenced by everything that’s been goin on out here. He’s not gonna necessarily mobb it out or be totally Hyphy with it, though those elements are part of his sound too.

What does your group sound like?

My group? We got The Honor Roll, that’s me, Spank Pops from Frisco, Josie Stingray—a female, she spits hard—you got Mike Baker the Bike Maker, you got Moxmore, 1 O.A.K. and DJ Tap.10. It’s crazy, we’re all different and we look different too. We’re kinda like the dudes that study the game and take it all in, as well as study other genres of music. We’re like in-between, the smart kids who kick it with everybody. Me, on any given day I could be kickin it with Mistah FAB or J-Stalin, but then like last night I was kicking it with this girl from Australia—she’s a macromantic, she’s a rapper from out there. I’m down with like The Roots crew, so when I’m out in New York I might be with them. Being able to move culturally between all these different types of music and different crowds, who maybe never come in contact with each other. My crew, we kinda pull it all together. That’s where we fit in. We’re a cultural bridge.

You’re not totally Hip Hop or totally Mobb, you’re all of that.

Exactly. That’s a true representation. When you see my producer album you’ll see Hiero on it, it’s gonna have FAB on it, it’s gonna have J. Stalin. And it’s gonna have a lotta new artists comin up in the Bay Area who are doin all different things. It’s not gonna be easy to categorize. But when you put my beats to it, people are gonna be like, "Wow, what is this? Something different from what I expected." That’s gonna be good, cause you won’t be able to pigeonhole it.

When you were talking I was remembering people like Mystic Journeymen.

Right. They were doing something different too. We could talk about it all day. There’s so much in the Bay. Like before if you were wearing dreads you were all East Coast Hip Hop. You got Dax FX, you got Black Moon, Boot Camp Click, all with these big-ass dreads. But now out here it represents something totally different. You got blond tips or red tip dreads. It’s something else altogether.

You’re talking about the hyphy dreads. How would you describe the Hyphy style as far as the clothing?

I tell you what: when I was in high school it was not this stylized. Now everybody is being an individual and stretching it. It’s great. It’s like a throwback to the eighties with the glasses full of these studs. But you got really hard grillz now. And people are really comin out the box now with the styles of dress. I know it’s really in line with everything that’s happening. Like the girls would be dressed super crazy. Different colored hair, different accessories, and I think it’s great. It is reminiscent of old school, like a lotta shit that was happening in the 80’s. It’s like early Hip Hop and it’s also Punk Rock. Not to trivialize it and say it’s on some Punk shit, but it really is like that. Like the "we don’t care" attitude. We don’t care, we don’t have to match. It’s a good thing. Different from the Mobb shit. Mobb wasn’t flamboyant, it was more like doin what you have to do. It was more rough edge, more hard. It’s not like fools were out there bein flamboyant. Now Hyphy is real flashy and showy.

It’s very colorful, very youth oriented, party oriented, dance oriented. It’s not that grimy dark Gangsta feel.

That’s the role of music in our culture. I means me caring about the new shoes that are comin out, the new limited edition special printed t-shirts or whatever. That’s like a gateway to a whole other culture. That’s like how skating culture has gotten so big. I think it’s important how people take pride in the way they look now.

When Punk was going on the audience was as important as the people who were making music. I see that in Hyphy too. The audience is as important to the culture as the rappers.

Definitely. It’s a give and take. People feed off of what the audience is like. FAB is like that. He definitely loves the energy. He’s a give and take performer. Like when they used to have a lotta shows at 20th and 30th here in Oakland the audience was all young kids and it was crazy as fuck! With Hyphy the people who listen to the music have so much personality, and that shapes the music. Now Hyphy has a real personality. People are out here bein themselves and doin extra, in the name of fun. People are having fun with it.

When I go around I have a great time just watching the people, because everybody’s coming up with their own styles.

That’s the best thing, when people express their individuality, not scared to be different.

It looks like people are making their own clothes. You can’t get these clothes at the store.

They are, man! I’ll attribute that to Kelis. She changed the game, especially when it comes to Black girls being themselves. It’s for real, it’s real talk. These girls out here have figured out, "I like what I like. I can go to a thrift shop and get what I want. I can mix this new shit with some old stuff. I can borrow my mom’s old stunnas or borrow my mom’s handbag pop’s and then rock it with some jeans." They’re mixing the old styles and new styles, different generations mixed up and then tweaking it and makin it fresh. Then having some grillz on top of it.

All of these factors are what make a movement. It’s more than the music, it’s a way of life. Like when the Hippies were going on, when Punk was happening, you see them and they’re not regular people. It’s like a whole new tribe.

Exactly. I peeped it already. One of the best shows was that one Zion-I threw at the Filmore. They did it 2 years in a row, and they would have like all different types of people together in the room. It was love all around, but these people look kinda different from anywhere else I’ve been.

Mac Dre contributed to the look too.

No doubt. Every time you see him he had a different look. A lotta people took a cue from Mac Dre. Like, "Why not? Who says I can’t dress crazy? Can’t act the way I wanna act?" People are realizing that it’s better to get something that other people don’t have. You don’t want everybody to look exactly like you.

Another thing I’m noticing is that the music is almost like tribal music using electronic instruments. It has a primitive sound.

Oh yeah! If you’ve ever been in a gathering of people listening to this music, when it hits that point where it’s hypnotic and everybody’s in the groove, then you know. My DJ, DJ Tap.10, he came out with a mixtape called "All Yay Music" and it’s back to back Hyphy. He used to DJ the dance battles at Youth Uprising. He was the DJ and people were goin crazy. You might call it a religious experience almost, the energy that runs through the crowd, it’s a high. And right now the music is purely rhythmic. It’s like Africa or any tribal music where they just use the drums. You’re hearing a lot of Indian sounds, a lot of African sounds. Even if you don’t have the sounds, you synthesize a version of the sounds. Like a lotta people like the tabla drum sounds, but now they’re substituted with the 808. So it’ll be those traditional patterns but the beats are being remade by synthesizers.

When I go to a Hyphy show it’s like a tribal gathering, but with electronic equipment. It’s a 2007 tribal gathering.

Another thing I’ve noticed is that the tension is a lot less at the shows now.

That has to do with a lotta things. Part of it is that people are getting a little more shine now. People are hungry out here, but not starving to the point that they have to act bad. Especially with the kids, they have more outlets now than we had a few years back. They have more things to do than we had when we were in high school. It’s no reason to act up at the one function and it becomes a shootout. Then you don’t have any more functions because of that. They have outlets now. When we gather it’s really about the music and about having fun, meeting girls or whatever. It’s no reason to get in fights. It’s a whole different mood now.

Can you name some of cutting edge music that you’ve been listening to lately. Any kind of music, just music that you feel are pushing the limits.

I’m listening to a lotta stuff like that. Like M.I.A. had a great album last year. M.I.A.’s from Sri Lanka. She moved to Britain and started doing this crazy Hip Hop, almost dancey, but then with Fubelo Funk. Fubelo Funk is from Brazil. It’s a mish-mash of all different stuff, with some real crazy beats. She has one album out and she’s working on another one. She’s working with Timbaland now. Before she was working with a group called The Holectronics. This dude Diplo introduced a lot of Fubelo Funk to the world. Fubelo Funk is like Brazilian Rap music, equivalent to Hyphy. Another crew that I’m really into is a crew of producers and DJ’s called Bugz in the Attic. They’re comin outa the UK. They’re makin crazy throwback music, that’s called "broken beat". They’re on some forward shit. It’s like soulful 80’s sounding but real party oriented and real fast. They had a re-mix album last year called "Got the Bug". On the 80’s Rock side I listen to a lot of DFA. That’s Death From Above, a record label called DFA. A group called LCD Soundsystem is like my of the favorite Rock shit. It’s dance music. On one of my mix tapes I’m rappin over one of their beats. They changed the scape to bring back dance rock music. They have 2 albums. (listed Sa Ra Creative Partners, Amy Winehouse, Herbert, J*Davey.) There’s a lot of good shit out there.
 
Sep 25, 2002
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#14
TRAXAMILLION

Traxamillion
Interview by Black Dog Bone

Continued from Murder Dog vol 14 #2

If you look at Mac Dre, he was doing that shit for a few years after he got out of prison. The kids started getting into him, and that became the foundation for Hyphy. The style, the hair, the whole attitude was influenced by Mac Dre. Who else do you think influenced Hyphy?

For me bein all the way down in San Jose, I think it was a mixture of Mac Dre and Keak Da Sneak. Mac Dre more for the principal, the whole Thizz and the stunna shades. Keak, more so for the slang and him just bein crazy. It was a mixture of both of them. Once you think about it, technically the term "hyphy" means a muthafucka just super wild. Just imagine a kid wilin’ the hell out—that’s not really Mac Dre or Keak. It’s just the youth. They’re listenin to Keak talkin about Hyphy-this and Mac Dre talkin about what he’s doin. The shit starts in the fuckin streets.

You’ve got the dreads and the whole look. Even some of the older Mobb artists have dread locks now.

E-40’s actually growin his dreads. He’s lookin good! He’s gonna shake some dreads on him.

Fashion is a big part of the Hyphy movement.

Yeah. I seen it all, man. When I go out to the shows I see the dreads, the Vans, all kinda styles. It’s all inspired by Hip Hop and it’s all inspired by the streets and the youth. People always ask me, "Where do you see Hip Hop going?" I always say, "It’s up to the youth. Whatever the youth wants to do with it." Cause it’s always been about the youth. Even back in the days when Hip Hop first started, it was the youth, the niggaz in the streets and the ghetto that created the shit and made the shit happen. As it evolved into the 90’s the younger generation who heard the shit, who was rockin African medallions and all that shit, they started their new trend. With the flat tops and all that shit. It just keeps goin. Now we’re in the Hyphy stage in the Bay Area and the kids are still doin it. They’re takin what they see and they’re shapin it into their own Hip Hop. We make the music for the listeners, and the listeners respond in turn.

What you say is true. Look at LA: a few years ago all the young people were gangbangin, and the music that was born of that time was gangbangin music. Then in the Bay we were all about hustling and pimping, and the music reflected that. Now is a new era.

It’s a different era where the music is a little more commercial and a lot more club friendly. I like to think of Hyphy as a mixture of Bay Area swagger to club music, music that’s club playable and radio playable. That’s the only difference I see. The lingo switched up a little bit, but we’re still talkin about the same fly playa shit, gettin money and hustlin. It’s just over a more up tempo, appealing beat to the rest of the world.

It seems like a lot of the rappers don’t want to be identified with Hyphy. They’re afraid they’re lose their gangsta image or that Hyphy is all about goin dumb. I don’t see it that way. Hyphy can be just as gangsta or street as Mobb music.

Hyphy can be anything. If you ask me where the real Hyphy music was inspired from, it came from the streets. Hyphy to me is just how you wanna take it. You could play the beat in Atlanta and everybody’s gonna snap dance to it. But if you take the same record and play it in the Bay everybody’s gonna shake their dreads to it. Hyphy is just how people take to it. You can take the same "Super Hyphy" record from here and play it in Atlanta and watch everybody get Crunk to it. It’s all perception.

Another change I’ve seen is that for a long time Bay Area people were not buying a lot of Bay Area Rap. But now it’s turned around and the people in the Bay are only buying the Bay shit.

The Bay always had a strong sense of self-pride and supported the local artists. E-40 always sold records. Like the Quinn’s and the Messy’s, those are OG’s in the game and they’ve always done well as far as record sales. I never knew that the Bay didn’t really buy the Bay music. But there must have been a major increase in the last year or two.

For sure. Like you were saying, before in the clubs and on the radio they weren’t playing Bay Area music. Now you can go to the club and you can hear Keak or Dem Hoodstarz or Mistah FAB. That’s a big difference.

Exactly. We had to hear our music on a mixtape or just through the streets. Before we had the underground audience buying the local music, but now we have the mainstream market as well.

That’s right. Now we have the audience that didn’t have the street inside connections. Like the White kids that live in the suburbs didn’t have the connection to get the new underground shit. Now they’re hearin it on the radio and it brings their awareness to it. All those older corporate guys who might be going to work in a suit, but they also like to listen to Rap. There’s a lot of people now having access to the music that didn’t before. Definitely things have improved in the Bay.

How did you come into your sound?

For the last few years I’ve always tried to focus my production on the mainstream. Just really be commercial with it and try to make a fuckin hit. A lotta my shit is always geared towards the club. From its conception I always imagine it being on video with a million people listenin to it. I always have that vision for a track, from the time I hit the first key. That’s how I came into the sound. I just aimed for a commercial type sound. Everything I do is club, whether it’s a sad song or a slow song, it’s gonna be a club slow song.

That makes sense. You’re creating music and you really want people to hear it.

That’s exactly it. I used to make a lotta shit and it would just stay in my house because it was real abstract, something for me and my friends. I just got tired of doin that one day. I wanna make music that people like and make music that people will hear and dance to in the club.

As a musician you have to understand that you might want to make some abstract music, but the everyday listener might not get into it. They want a beat to dance to and a nice hook.

That’s right. As a musician I wanted to make something that was reflective of my personality. I used to do that. I used to make a lot of deep deep music. It would be too far left for anybody to get a grasp of. But in the end you want to make music that everybody feels.

For a long time Rap music was getting too serious. Now there’s a lighter, more playful feeling.

Definitely. The music, especially in the Bay and even in the South, is back to the fun. It’s back to the dances. Shake your dreads and go wild, go crazy. In the South it’s: snap your fingers, do your 2-step, walk it out. Everything’s back to dancing and having fun. That’s what people wanna fuckin hear. People don’t wanna be in the club talkin about killin shit like that. That’s why I think a lotta the music was dying out. A lotta music on the East Coast and a lot of other music is just too serious. We need to be a little more playful and entertain the people a little right now. We’re in rough times. We’re at war. People wanna dance.

A lot of kids have to go to school all day long or work some miserable job, stressed out. When you go out at night you just want to break out. Now we have the music for it.

It’s new and it’s refreshing for everyone.

It’s exciting. I’m having such a great time talking to all these new aritsts and producers. You’re bringing new energy to the music and it’s about time.

It’s the youth, the new birth. It’s the second coming, man, of the kids that used to be sittin in our rooms, with no equipment, listening to all these Bay Area artists and getting inspired, getting influenced. We added our own little twist to it and this is what it is. Here we are: Bedrock, Traxamillion, Droop-E, Trackademiks, the list goes on and on.

Are you working with a lot of new artist?

I’m workin with a couple of new aritsts. I’ve got my eye on a few new dudes. I’m workin with this one guy name Iz Thizz. He’s got a song called "Gas Scrapes" that’s pretty hot in the streets. I’m workin with another guy named Smitty Grands. For the most part I’m trying to get my name out there. I’m really tryin to make the Traxamillion brand so whenever you hear Traxamillion it’s automatically a hit. I’m tryin to brainwash the world with Traxamillion right now.

Would you say there’s a key element that makes a Traxamillion track different from any other track?

Like a lotta my records—and everyone says this—a lotta my records sound the same. A lotta them have the same drum pattern, the drum beat. I’ll keep something real similar about the drums. I like to use the same drum sounds a lot. Like the DJ’s can mix damn near everything I have back to back in the club. I make it like that. I make it so people recognize my sound when they hear it. I got that from watchin Timbaland and watchin The Neptunes. When they first came out you knew right away when a Neptunes track came on or a Timbaland beat, because they always used the same shit. Then once people knew who they were, then they changed it up. I’m following my forefathers, doin the same shit. I make my shit repetitive, and people love it.

Repetition has been an important part of music forever. Listen to tribal music, it puts you in a trance. European classical music doesn’t have that. They change the tempo all over the place. You can’t dance to that.

Well, cool!

Also, when more and more equipment became available the producers started using too many sounds and crowding the music. Now with Hyphy the music has become more simple.

That was one of my problems too. I used to make beats with hella shit in ‘em. You can even hear nothing. A lotta people like to call that "over producing". Right now I’m got back to the basics—a drum, a clap and maybe a whistle. Cause that’s where all the hits are right now. A lotta the shit on the radio is just drums. Drums, maybe some minor instrumentation and a catchy hook. The vocals are doin most of the music.

That’s what I love about your music, the simplicity. The music has a tribal element to it.

It does. A lot of the Hip Hop music traces back to the roots in Africa. It’s related to tribal music. It’s a modern version of tribal music—just the drum and voice. Hip Hop is based on that shit.

And with the colorful clothing and weird styles, Hyphy has become like a tribal movement.

Like a wild celebration, like a Carnival or something. Everybody wilin’ out with big stunner shades, big-ass t-shirts. The girls is wilin’ out. I see that more when I go to the younger crowd. When I see the kids and how creative they’re being with the clothing and jewels and hair. Just creating new styles. They’re bein so fuckin creative and so fuckin innovative, that’s the beautiful thing about this music shit. They listen to it and they internalize it and they spit it back out however it comes out. They put their remix twist on it and there it is.

I can go to a show and be entertained just watching the audience.

Exactly. That’s why the Hyphy movement is definitely worth checkin out. Because it actually is a movement. You can feel it running through the streets from the top of the Bay to the bottom of the Bay. All the way up to Sac and all the way down to LA, Hyphy is catching on and it’s a real movement. You see it in the clothes, in the dancing, in the music. Because of Hyphy we have a whole bunch of new producers and artists, we have a bunch of new clothing lines, we have new magazines, new videos, everything! The Hip Hop economy is doing well.

Where did you grow up?
I’m originally from New Jersey. I moved out to Frisco, my parents moved to California when I was 2 or 3. I basically was raised in San Jose—408, South Bay. Went back and forth to New Jersey in my youth. Spent the most part here in the Bay though.

How did you get into production and music?

I started out rappin. My main thing was rappin. It actually kinda started at the same time. I always had an ear for music. I used to beatbox on the lunchroom table in school. Used to make beats. I used to do this thing called "pause mixing" back in the day. That’s where you have two tape decks and you would record one tape to another tape of a beat, pause it and rewind it and do it again over and over. Keep recording that piece, loop a beat. I used to make my instrumentals like that, with two tape decks and broke down home equipment. Nobody taught me how to do it. I stumbled across it and thought I figured something out. Little did I know that everybody across the world was doin it too. I just figured it out on my own. That was my introduction to makin beats. I started rappin and that lead to me meetin up with a couple of guys and havin a group. Then I was a full-on rapper. I always had the beats in me, so it came a time for me to get some equipment. I started makin beats for my group and it just evolved. Sooner or later the Rap thing wasn’t really workin and I still had the beats. I just put my energy into makin beats.

What happened with your group?

I was in an underground at first. That’s when I used to do all that abstract shit. The name of the group was called Lackadaisical, it was a three-man group. It was me, my man Dem Wargen and my boy Jessie James—he just passed away last year. We were a Hip Hop group based out in San Jose, and we used to run shit. When I was in high school, when everybody else was playin football I was in the studio. Everyone had girlfriends and was fuckin around, I was in the studio with a full-fledged demo. We used to do a lot of underground, abstract music. I got to the point where I was like, "Fuck this shit! The girls ain’t fuckin with my shit. The bitches think I’m weird." It got to a point where the lyrics had become more important than the music. Like niggaz would be rappin over garbage-ass beats, and just because they were sayin some intellectual super-sonic type shit we were supposed to like it. I was like, "Naw man, this shit is garbage!" That’s when I realized I just want to make music that sounds good. I don’t care what you’re talkin about, as long as it sounds good and sonically appealing to my ear, that’s all I wanna do. Then I got on a mission to make more commercial type music. I focused my ears up, checkin the radio and MTV, watchin Snoop Dogg and watchin P. Diddy, really studying.

When you get down to it the lyrics don’t matter much. When I hear an African tribal song, they could be repeating a few words over and over, they’ve got a great beat and the song is classic.

That’s what it is. A lot of people don’t hear any of the words when they’re in the club dancing. You listen to the chorus, you sing a chorus every now and then, and you dance to the music.

You could have the most clever and complicated lyrics, but when you just sing "la la la", that’s what people always sing along with. The artists sometimes get too serious and think too much, but music doesn’t have to be that. The main thing is: does it groove? Does it move you?

That’s it. The best music is the simplest music. That’s what we’re goin for now. Bedrock has a song he did with Clyde Carson called "Don’t Get Your Hood Stomped Out". The beat is so fuckin bangin! And it’s simple. It’s nothing for a damn 808, a clap, and probably some type of siren noise. Man, and it’s killin ‘em. That’s it, 3 or 4 sounds at the most, and it’s killin ‘em. It’s all about your creativity and keepin it simple.

Back to your groups. Did you have more groups than Lackadaisical?

I had another group after that called Ace Tha High. You can look us up on the internet and see what we were. See a picture of Traxamillion with his dreads hella short. That group was geared more towards makin commercial music. I produced the whole album. It was actually me and a guy by the name of Sam Seven. We did an album in like 2004 maybe. It didn’t really do nothing. It was me and my man Iz and my other dude Smitty Grand. Those are the two other artists I’m workin with now. We used to be in a group together, but it didn’t work out. So I went ahead and stuck with the production. I had run into Keak.

How did you meet Keak?

Through Rah Records, a dude named Al Keys. I ran into Al. I worked with Al, I sold him a couple beats and shit. Then we fell outa contact. He actually ended up using one the beats I sold to him on a Dope Game project. It was a song with Bonecrusher and Keak Da Sneak and BA. I went to Rasputins, bought the CD, looked on the back of the CD, got Al’s number, called him up, "Yo, whussup?" They was like, "We been lookin for you!" Then we set up a meetin in Walnut Creek or wherever he was at at the time. He was like, "You know we signed Keak. We’re workin on his album." I was like, "Is his album done yet? Shit, put a nigga on! Put some of my beats on that muthafucka." Bein Traxamillion, I had me a beats CD. Handed it to him, he played them for Keak, the next day he called me and Keak’s rappin over a few of my beats. That’s how the relationship started. Me and Keak made a few tracks, then a couple of months later I came up with the "Super Hyphy" beat. I made the shit at my mom’s house in my mom’s room. I had the beat growin in my hair for like a month. I had the beat, I let all my boys hear it and nobody liked it. I was just ridin around listenin to the shit. I let Keak hear it over the phone but he couldn’t really hear it over the phone. My boy took it to Atlanta and tried to rap to it, couldn’t get nothing. One day Keak had a show in Santa Cruz, I drove out to Santa Cruz and caught up with Keak after the show. I was like, "Yo, check this shit out. Track 3, it’s a hit." That was all I said. Two weeks later "Super Hyphy" was recorded. Next thing you know I’m getting phone calls, "Man, turn on the radio." Turn on the radio and that shit is playin.

You already knew that was a hit. Because you recognized that, it happened. Some people would just give up and miss that opportunity, but you kept pushing.

For at least a month. When I initially sat down to make that beat I was like, "I’m gonna make something that’s gonna be hot in a year from now." I literally said that to myself. I wanted to make something that was gonna be dope 6-7 months down the line. My little cousins was there. They was drunk and shit, they was dancing and shit like, "You need to make a beat like this, you need to make a beat like that." I was just watchin them dancing and was like, "These are the muthafuckas I need to make the beats for. These lil niggaz right here, this is the future right here." I was just watchin them and as soon as they left I was playin them dances over and over in my head. Make a beat that’s perfect for these dances. That’s how "Super Hyphy" was born.

When you make music now, do you feel you’re changing?

I’m still tryin to keep my name hot, but I’m definitely always changing my sound. I’m tryin to trailblaze my own fuckin lane in this production game. I think I’ve gotten to the point where I’ve influenced other cats now. I’m startin to hear a lotta beats on the radio that kinda sound like my beats. It’s kind dope to hear the influence.

That’s a positive thing though. If you’re hearing people doing beats like you, that means you really have your own sound.

That’s what I’m sayin. That’s good. Like all of a sudden you started hearin hella beats that sounded like Neptune beats or hella beats that sounded like Timbaland beats. Then all of a sudden Timbaland changes his whole shit up. I’m at that stage now. I think now if I do anything that I wanna do, somebody else is gonna think it’s cool and they’re gonna accept it. I wanna get to that point where I can just do whatever the fuck I want and people will be open.

That’s exactly what you should do. You should continue to create whatever you want. That will keep your music exciting. A lot of producers get stuck on one sound. Sometimes you need to surprise the people a little.

Exactly. You gotta always keep people on their toes. Keep ‘em waitin. I know my and my idols. My idols are the Rick Rock’s and the Lil Jon’s and the Timbaland’s and the Neptunes. Every time I hear something new I’m gonna turn that shit up and sit there and listen to it. I’m anxious to know what the fuck they’re doing.

What kind of equipment are you using that you really like?
Right now I’m using the Triton Studio, it’s a Korg keyboard. I got hella extra sounds in there. I’m fuckin with this Roland F6 Phantom. It’s a new keyboard that just came out. That’s pretty dope.

A lot of the new producers are using weird electronic sounds.

A lot of the music is goin more towards the whole futuristic synthetic type sound.

How did you get your name?

Traxamillion. I got the name from a friend of mine named Donny Hackett a few years back. One day when I was making all my beats on my 4 track at the house he came through and said, "You should call yourself Traxamillion." I guess it was like a name that he had and he used to call his other friends that made beats "Traxamillion". It was like some alias that they had. First thing I though of was Maxamillion, who was off the Looney Tunes. Traxamillion, I liked it right away. I started sayin it in my songs and shit, cause that was when I was more of a rapper too. It just stuck. It felt like a new beginning for me. It grew into this whole new entity, this whole new personality. It just developed into this whole new thing.

Do you think you’ll go back to rapping ever?
Yeah. Like right now I’m workin on a mixtape. On my album "The Slap Addict" that came out in August, I got two songs on there where I’m rappin. I’m just flowin my prow at the people, and a lotta people like it. So right now I got a mixtape comin out and it’s all me rappin. I’m gonna put it out there for people to sample. It’s for the few that wanna hear me rappin. If you don’t wanna hear me rappin then don’t pick it up. I’ll be makin beats in the meantime.

What are you working on right now?
Right now I’ve been workin with Too Short and the Up All Nite Crew. We’re workin on a compilation. We’re workin on another Short album. I just shot a video. I’m about to release a second single off my album called "From The Hood". It’s got San Quinn and Jacka and Hussalah on it. That’s gonna be big. It’ll be comin out in like a month. You’re gonna see Traxamillion on the big screen, baby!

I’m really excited to talk to the new Hyphy producers like you. When I started doing this article on Hyphy I found that the producers are the most important part of this.

The producers are the force behind this shit, because they’re the ones that are making the music. The music is the first thing that you hear when you put on a song. The DJ’s are the guys that make the shit go. The producers are the guys that make the shit go too.
 
Sep 25, 2002
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#15
BTH

BTH
Interview by Black Dog Bone

Would you say you fit in with the Hyphy movement or are you doing something different?

Cousin: We’re like Hyphy mixed with Crunk to make our own lil’ sound. It’s like an evolution of Hyphy. Two of our members are from the South, and me and my brother are from Vallejo. We’re influenced by both.

Genius: I’m from Martinez. We do Hyphy stuff, but we do stuff that everybody could feel.

Do you feel that you have your own sound?
Hoodlum: We are unique. You can tell we’re not like everybody else. I make all the beats then they think about what their verses should be about. Then we put it together.

The reason Hyphy is so hot is because there was a need for it. The younger generation in the Bay was looking for a new sound that represents them.

Everybody got their own swagger, their own style. The style we got will make you wanna watch and listen to what we’re bringing to the table.

Another good thing about Hyphy is the door is open to all different people. Like you guys are Black, Asian and White. And all different types of people are buying the music. Do you see that?

We’re unique. We got 2 Blacks, half White and Mexican. It’s not about race.

This is our passion. Either you come into this business, you have to want to do it or you can’t do it. You can’t just do it to fit in. You gotta actually want to do it, otherwise you won’t sound good. There’s no passion, you’re just doing it to fit in.

You’re not just doing it to get the girls?

No.

You don’t want to get the girls?

We wanna get the girls!

Of course everybody wanna get in the industry to make money, but even if it weren’t about the money we’d still be doin it. Regardless, we’re gonna do it.

It’s keepin us out of trouble.

I have heard your music. It seems like a lot of upbeat Hyphy stuff.

We’re Hyphy. That’s what our name means: Braves Team Hyphy. Braves for the South and Team Hyphy for the Bay. You can’t be in the Bay Area and try to rap to the South. You gotta adapt to the Bay. You gotta give the Bay what they want, and then let them know there’s more to us. We’re not only Bay Area rappers, wer’e also Southern rappers.

At this point we got "All Systems Go" comin in stores. So you’re gonna see the Hyphy side of us. That’s how we’re promoting our album. As soon as the second album drop you’re gonna see the Southern side of us. Right now we’re gonna promote the Hyphy movement.

Did you just jump on the bandwagon of Hyphy or did you grow up in this culture?
It’s a little bit of both. You gotta make what the listeners are gonna feel. Hyphy is hot, that’s what people wanna hear so that’s what we’re gonna bring to the table. But our album is more than Hyphy. It’s Hyphy mixed with spit. It’s something your could listen to. It’s more than the Hyphy movement.

A lot of people think that with Hyphy you have to talk about going dumb and stupid all day long. But you can talk about anything in a Hyphy song. It’s just the track needs to be up-tempo.

Who say you can’t? See, Crunk and Hyphy are family. Crunk is nothing but energy, wilin’ out. They do it in a Southern style. Hyphy is basically just wilin’ out, it’s nothing but energy, it’s fun. It has nothing to do with gangs and fighting, it’s about having a good time. It’s all fun and games.

That’s a good thing. Music is entertainment. It should be fun.

That’s what we’re tryin to bring back. If you go outside of California they think Hyphy’s bad because the BARS Awards didn’t turn out too good. They think it’s all about fighting. We’re tryin to bring the positive side to it. You can go dumb and be cool. You don’t have to get into a fight just because you’re going dumb. We’re tryin to bring unity to the Bay Area. We want to get out there and make it happen for everybody.

A lot of people feel like it’s not cool to be dancing. They want to keep their hardcore gangsta image. But dancing is the roots of Black music. It’s good that Hyphy brought dancing back to the Bay.

Getting loose, having fun, being who you are. That’s basically what we’re doing, we’re showing who we are. We’re using Hyphy, Crunk, or whatever we need to use to express ourselves.

Do you see a lot of new Hyphy artists coming up?
Being our age and living in the Bay, we see a lot of underground Hyphy music. That’s what’s happening in the Bay.

As a producer, what do you think about the new sound coming from the Bay?
I grew up with the Hyphy stuff, so that’s more my kinda music. I like up-tempo beats. But listening to like Bone Thugs and the Southern Rap, when Hyphy wasn’t here that’s what I listened to. I can make that style too very easily. I don’t have too many Mobb beats, cause that’s more my dad’s time. I can do it, but I’m experimenting with new sounds. I like the new stuff in the Bay.

Who are some of the producers you like?
Traxamillion. I like Rob E, he does a lot of Mistah FAB’s music. He did our first single for us. Rob E’s from Martinez, he lives right up the street from me. Also Scott Storch is a good producer, Sean T, Droop-E. I like the producers that got their own sound. Swamp Cat too.

When you came from the South did you see a big difference in the Bay?
Basically the Bay and the South is just one step away from each other. It’s not a big difference. Everybody’s on their hustle, it’s the same in both worlds. It’s just a difference of style, difference of slang. Here everybody’s throwin dreads, out there everybody’s throwin elbows. It’s the same thing basically.



Hyphy is all energy, it’s about having fun. If you don’t like havin fun then it’s something wrong with you. Go somewhere else.

If you’re not having fun making the music, how am I going to have fun listening to you?

It’s like us putting out an album and making depressing music, it’s not going to sell.
end


 
Sep 25, 2002
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AMP LIVE

Amp Live

By Black Dog Bone

How would you describe your sound as a producer?
I produce different types of stuff. I did like the "Closer" song and my boy Mike Tiger. I do the Zion I stuff, some Hip Hop stuff. And then I do some Hyphy stuff like FAB’s "Know My Name". I dib and dab in everything, cause I love it. I love makin Hyphy music, I love makin Hip Hop, I love makin R & B and also Rock.

A lot of artists in the Bay don’t want to be associated with Hyphy. It’s almost like they’re scared to get pigeonholed.

It’s always like what when something new comes from home. The Hyphy movement, it came from here and it’s the Bay Area baby. Now it’s spreading across the United States, but it’s been hear so long that it’s hard for the Bay to embrace it. Some people seem like they’re getting tired of it. I think we have to just use whatever momentum we can to keep pushing things. Embrace what we’ve created and keep it innovative and keep it moving.

The Bay created Hyphy, it’s from the streets hear and it’s from the people here. We should not run away from it.

People are afraid to be categorized; they’re afraid to be put in a box. But if you look at the history of music and the way groups have gotten larger, you do categorize yourself and you max out what you’re doin. Just because it’s categorized doesn’t mean it’s not good. I’m not sayin if you’re not in Hyphy or you’re not in Turf music that you should go and do it. I’m just sayin do what you do and do it well. Don’t be negative on and abandon something that’s helpin the Bay Area as a whole.

No matter what, Hyphy did open the doors for the Bay again.

Definitely. It’s catching on across the country right now. A lotta people in the Bay think Hyphy is dead, but it’s not at all. It’s just taking off.

Up until recently, most of the rappers doing Hyphy music have been older Mobb artists. Now we’re seeing a lot of young rappers coming up who are 100% Hyphy. The real Hyphy rappers are still just emerging.

One thing people have to understand is that as an artist you can’t stay the same or you become stagnant. The most successful artists have always grown and innovated and adapted to new styles. Even like Jay-Z always has fresh producers that he’s working with. It’s the same with E-40 and Too Short. The reason 40’s stayed so current is that he’s always with the new hot shit. Even though he’s not a total Hyphy artist, he’s helped catapult the Bay Area scene and the Hyphy sound to the forefront by doing those types of songs. It definitely started with the youth, that’s who any type of movement starts with, but you also need people who are seasoned in business and also experienced musicians to carry out that feeling.

What type of artists do you like to work with?

I’m down to work with any of the artists. It could be like some Hyphy stuff, it could be some Turf stuff, some Hip Hop, whatever. Whatever it is has to be innovative. I’m down to push the Hyphy scene further than it is right now.

Hyphy doesn’t have to one subject. You can talk about anything and rap over those up-temp beats.

Exactly. We just did an album, Zion I with The Grouch, and we did a song with Mistah FAB and we were getting interviews in like Australia. They were like, "So what’s up with the Hyphy movement? What made you decide to do a Hyphy album?" If you listen to that song "Hit ‘Em’ we’re not mentioning any of the normal lingo that’s supposed to make a Hyphy song. They automatically assume just because you’re from the Bay that you’re doing Hyphy. It’s the energy of the Bay right now. You could put different types of lyrics and still have the same type of energy.

Do you consider yourself as a new producer?
I’ve been in Zion I, we’ve been around for the past 6 years. On the underground scene a lot of people have known about us. We’re now just getting introduced to the commercial world. I’ve been producing for other groups for a while, but I’m still considered a new producer on the scene. I’ll take whatever I can get. I guess I would be considered an up and coming producer.

I’ve been talking to many people and your name always comes up as one of the new hot producers.

That’s all good. The thing about me is I’m always attached to Zion I because I’m in the group. I haven’t come out with a solo producers album like Traxamillion or E-A-Ski. Once I do something like that I feel I’ll be more recognized as a producer. I’m working with a lot of different artists. Right now I’m workin with Jennifer Johns, she’s up and coming. I’m working with an R & B singer, Fay Holiday. I’m workin with Luza Cruz, he’s a Latino artist. I’m workin with a group called Flipside, they’re on Interscope. They got a new album comin out. I just did a track for Nicole from Pussycat Dolls this weekend. Then Zion I and The Grouch and my boy Khafani. I’m pretty busy. 2007-2008 is gonna be a good year.

What kind of music do you really like making?

I like emotional music. That’s where I pull most of my ideas out of, from the emotions I’m feelin. With the Hyphy stuff it’s feelin excited or rough, it’s a different type of energy. Then with R & B you’re feelin like love and deep type emotions. That’s what gauges what I do. It could be happy or mad or crazy.

How would you describe the sound Zion I is bringing?
We’re a group that’s always pushing the envelope and doing something different. We try to keep it on a positive tip or bring some a realistic outlook. Zion has a distinct vocal tone and style when he raps. When we do Zion I we definitely have a certain style that people recognize.

When you do beats for other people it’s very different from what you do for Zion I?

I keep it different. I haven’t produced for too many other Hip Hop groups, but I always try to keep the stuff I do with Zion a unique feeling. Plus he gets involved in the music, so that makes it different also.

You don’t rap?

No. I can do choruses. I can think of melodies and hooks and stuff, but you don’t wanna hear me rap.

What is the recent release that you have out? I saw some posters around.

We have a mixtape called "Street Legends" that DJ Rick Lee put out. We did like 5 or 6 new songs and then he took some stuff from previous albums and did a mix CD. It’s in record stores right now. You can pick it up anywhere.

There are so many different types of experimental music out there. Do you incorporate some of those different styles into your production sound?

I do. I really get into the Punk and Electronic feeling. I actually put out an Electronic album last year called "Electro Wonderland". It’s all drum and bass. I’m workin on another one, volume 2, it’s gonna come out soon.

What are some albums that really impressed you lately?

The first Dizzy Rascal album I really really like. That album was just independent and underground and you could tell he was really doing it. He did most of the production himself. He didn’t really care about what anybody thought, he just did the album how he felt. Squarepusher is tight. Apex Twins is tight. I like The Streets, I like his first album a lot. I like a lot of obscure stuff too. My first album had a lot of Drum N Bass on it. "Mind Over Matter", it came out in 1999. Tribal music is tight. I love using really organic sounds and stuff. I have people come in and play stuff a lot. Technology made it a lot easier to get sounds, but you still need to know how to play some and what to do with them. I worked with a sitar player on our last album. That’s was cool.

More
 
Sep 25, 2002
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#17
BIG RICH

BIG Rich
Interview by Black Dog Bone

Continued from Murder Dog Vol 14 #2

How old are you and how long have you been doing music?

I’m 25 years old. I came in the game when I was 16. My first album came out on Done Deal in 2000. I was in the group called Fully Loaded. It used to be me, Bailey and Don Toriano. We was up under San Quinn. Now I’m solo. I got the deal with Koch and E-40 got behind me. We did a lot last year. We did 106 and Park, MTV, Jam of the week. We did a lotta shit.

How did you get the deal with Koch? How did the ball start rolling for you?

Koch took a chance on me like a year ago. They were interested, then 40 vouched for me and we closed the deal. I just had to start getting my buzz up so I did a few mixtapes with the Demolition Men. I did my own mixtape and I came out with a song called "That’s the Business" produced by E-A-Ski. It was slow at the beginning, but then we decided to shoot a video for it. Then it just went crazy. The video made it to MTV. It made it to BET. It made it to VH1 and it just got crazy after that. I started selling out shows out here. I’m still building up the buzz, I’m still not satisfied, but I’m definitely goin in the right direction.

In the Bay Area, as much as the rappers, the producers are shaping the sound. There are a lot of real creative producers coming out right now.

A lot of ‘em. I think you already talked to my in-house producer, Mal Amazing. That’s my personal producer, he does all my shit. Like Traxamillion, Mal Amazing, Young L, Droop-E. It’s a bunch of young talented dudes. Mal, Droop and L are all under 20 years old. Then you have Bedrock, Roblo, a lotta them. Hyphy is just starting to explode. It’s still in its baby stage. There’s so many new cats coming out just now. It’s a whole new sound being born and we’re definitely industry-ready. We’re ready to go all over the country with it. I know definitely The Pack are moving all over the country. I’m getting good response in New York and Down South and Midwest. Our sound has definitely matured. No offense to the old Bay, they paved the way for us, but it’s new blood now.

We all need to open the door for the new.

Exactly. I’m tryin to open up the doors for the younger cats comin up under me too. While I’m still tryin to get in the door, I’m gonna make sure the door stays open for everyone else.

Who are some of the new artists coming up that we should look out for?

One you definitely need to look out for—I call him my little brother, he’s straight outa Richmond—his name is The Gift. The guy is crazy! His flow is crazy. We’re developing him right now and getting him ready. He came out with an album one week after mine, but he didn’t have too much promotions behind him. Next time he comes out it’s gonna be over. He got a whole bunch of Hyphy joints on his album, he got Gangsta joints, he’s well-rounded. Another hot artist coming up is J. Stalin out there in Oakland, Beeda Weeda in Oakland, we got Boo Banger, D-Vo from Tha Gamblaz, outa San Francisco. Killa T’s from Lakeview, that’s San Francisco too. It’s a lotta young blood, man.

Are they more on the Hyphy or Mobb sound?
The Mobb sound has kinda like evolved now. The old sound of Mobb from ‘95/’96 with like RBL Posse, Get Low Playaz and the old E-40 shit. But now the beats for Mobb music are more up tempo, more party and fun. It’s changing. All these artists I named fall in between. Like if you listen to The Pack, they got their fans goin Hyphy, but they’re rappin about day-to-day street shit. Their hooks is real catchy and their beats are up-tempo.

Hyphy doesn’t have to be just about going dumb. Hyphy is a style of music where you can talk about anything. Don’t think it’s limited to any one subject.

I agree with you there. It’s got to be more than just typical Hyphy subjects. I want to expand the vocabulary of Hyphy. If all you talk about is ghostriding and going dumb it gets boring. If we riding this Hyphy wave we gotta keep it new and keep it fresh and keep new shit comin. We can do a thousand "Go Dum" songs. We gotta talk about them streets. Hyphy came from the streets, that’s where we got to keep it.

The music has changed and will continue to change. Who can say where it will go next year.

We keep expanding. All the new artists like Clyde Carson and the Team, myself, we’re giving ourselves room to grow. This shit is gonna get even crazier next year. We’ll continue to step our game up. We don’t wanna get locked in a box, we definitely want to keep our horizons open.

Who are you working with for production?

On my album E-A-Ski got a joint, Rick Rock, Droop-E, Mal Amazing. I got Rashad Williams. I got a whole bunch of new people too. I got the whole Bay on my album: Mistah FAB, The Team, Federation, Turf Talk, E-40, B-Legit, San Quinn. I got The Lox out of New York. On my new album I’m workin with Traxamillion a lot and a new producer named Automatic. Then Mal Amazing. I’m working on so much crazy shit.

Artists in the Bay are getting a lot more opportunities to perform than they used to. Have you seen a big change?

In the late 90’s maybe it was a show once every 2 or 3 months. And it would be somewhere far away like Modesto or something. Now the Bay Area Rap scene’s gotten so big that there’s shows every week. Artists are getting paid just to tour the Bay Area now. It’s never been like that. I’ve done 30 or 40 shows in the last 6 months out here. It’s picked up real good. Now Bay Area artists are celebrities in our own area. It used to be when we’d go to Kansas City or St. Louis or Denver we’d be stars out there. Now we’re stars right here. The radio KMEL is playing us, 94.9 is playin us. MTV is playin me, Frontline, The Pack, E-40. Now we’re celebrities at home. Now they’re payin their 20 to 30 dollars to see us perform at Club 17. It’s definitely a good look. I’m so happy, that’s why I don’t what this shit to burn out. We don’t wanna over-saturate it, we need to keep it fresh and new.

The local audience is supporting the Bay artists like they never did before. Now you can go platinum just selling records in the Bay Area.

Our only enemy is these bootleggers. But I can’t get mad at the consumers. I appreciate their support.

Right now we’re seeing Mac Dre’s influence in a big way all over Northern California.

Of the new generation Mac Dre is our first celebrity. When Mac Dre died he became like a god. He sparked such a huge movement after he passed. He built that movement when he was still alive, but when he passed the movement just caught on fire. He’s our first superstar. E-40 was big all across the country for the last 15 years, but Mac Dre was our local celebrity. He opened up the door especially for Mistah FAB. FAB is fun, he jokes a lot, and he’s hot with the kids. Mac Dre set us up for this whole Hyphy culture. Ain’t nobody wearin dreadlocks and gold teeth like that before Mac Dre. Mac Dre was a trendsetter. I was lucky to get to know him before he passed, and he was a special dude. He was an original and he opened up the door. Everybody wants to be Mac Dre now.

I don’t think people realized that while he was here.

No. They took him for granted. You don’t miss somebody till their gone. He’s still here with us though. You see him everywhere you go in the Bay.


 
Sep 25, 2002
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#18
BEEDA WEEDA

Beeda Weeda
Interview by Black Dog Bone

Continued from Murder Dog vol 14 #2

On your next album will you have more upbeat songs or more of the old Bay style?
My music talks to me. I don’t go into it thinking I’m gonna do it like this. If I hear a beat it’ll be talkin to me and I’m gonna go with it. Something we’re talkin about right now is me, Mistah FAB and J-Stalin—FAB is from North Oakland, I’m from East Oakland and J-Stalin’s from West Oakland—we talkin about doin an album together and call it "New Oakland". We wanna get all the old school rappers like Father Dom, Too Short, Ant Banks, and merge the old sound with the new sound.

Who are some of the young new artists that are coming up in Oakland that are hot right now?

Young Baily, he’s from East Oakland. He’s about 20 years old. Another young cat named Chris the Fifth, he’s from East Oakland, my hood. He’s about 21. This other cat name Gordo from my hood. And Shiny Night. Those are some of the up and coming. We all do reality music. Whatever you wanna call it, it’s about real life. It’s reality. You really can’t categorize us. I’m not just no Gangsta Rap artist. We just do reality music.

Who are some of the rappers in the Bay that you really like?

San Quinn, Messy Marv, PSD, J-Stalin, Jacka, Forty, Eddy P, Mistah FAB, Hoodstarz, The Team. That’s about it.

What about producers?

First of all I gotta put my camp on blast, PTB. Outside of my camp, a little young cat named Jamon Dru. He real hot. DJ Fresh, he’s originally from Chicago or Baltimore but he’s stayin out here. In 2001 he was the number 3 DJ in the world. He’s one of them DJ’s that can really cut and scratch, and he produce too. Then that cat Bedrock, E-A-Ski, Sean T, and I like Traxamillion.

Do you think things are looking up in the Bay. Are we going to have another good year?

Most definitely, cause we have cats like me, J-Stalin, Eddy P who got attention and this year we are gonna be in front. It ain’t gonna do nothing but just get better.

E-40, Keak Da Sneak, Mistah FAB, Messy Marv and San Quinn really kicked the door open.

That’s how they set it up for us. Last year they all went hard and set it up for us. They opened the doors and we ready. I don’t know about the rest of these other niggaz is doin, but me and my niggaz, we ready. I’m gonna surprise people this year cause it’s more than just rappin with me. It’s a whole story, I got a whole camp, we got a whole machine. It’s big.


 
Sep 25, 2002
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#20
DEM HOODSTARZ

Dem Hoodstarz
Interview with Band-Aid

Interview by Black Dog Bone

Continued from Murder Dog vol 14 #2

Being from East Palo Alto you’re pretty isolated. Naturally you would have a different sound. Everybody’s talking about Dem Hoodstarz. They love what you’re doing.

It took a lot. A lot of people didn’t accept us. They didn’t accept East Palo Alto rappers period. We came in with a "not takin no for an answer" type attitude. We appreciate all the rappers for accepting us, we’ve been able to collaborate, we’re all getting along. Hoodstarz don’t have problems with no rappers. We don’t got no problems with nobody. We just wanna keep doin what we doin. Keep tryin to bring some life to the Bay and make some changes. If you noticed, we on the CW. We the only rappers from the Bay Area to ever get on a sitcom. "Kings & Queens", that’s a comedy show that come on CW. They air that like every day. We also been travelling. We did shows in Washington, did shows in Portland, did shows in Minnesota, did shows in LA. We getting out there and turnin ‘em like just like we do in the Bay Area. And we get the same reaction.

When you do shows outside of the Bay how do people respond to your upbeat sound?

They take it well. Especially when we go outa town we been ridin with Too Short a lot. He asks ‘em, "How y’all like the Hyphy movement?" For the most part we been getting a helluva response. He introduces us and gets ‘em ready. We get up there and ask them have they heard of various artists like Keak Da Sneak or Mistah FAB, Federation. If they’re familiar with the energy then we just take the show from there. We start ‘em off with "Yellow Light, Green Light, Go" and from there they don’t stop.

Who do you usually perform with when you go out of town?

Too Short for the most part. We did shows with Luni Coleone outa Sacramento, B-Legit from Vallejo, Yukmouth, San Quinn. It’s a lotta different artists that we might hit the road with and we do the damn thang.

Your next album that you’re working on, is it going to be similar to your last one?
We keep it hood. We ain’t got a whole lotta up-tempo beats on this one and we didn’t have a lotta up-tempo beats on the "Band-Aid and Scoot" album. But we touchin every other angle. It’s a well rounded album with a lotta different features, lotta different producers on there. They got something to look forward to.

Who are some of the producers on this new album?
We got a beat from Lil Jon, and we got a lotta new producers. We went out and got Doc from The Mekanics. We got Icon, we got this dude by the name of Automatic from LA. We got with a lotta different producers that we hadn’t worked with. We got the Traxamillion, we got the Sean T, and we also got some different sounds. We like to reach out to the underdogs cause we been underdogs for so long. If only somebody woulda given us a chance way back then we’d’ve been makin noise. We like to work with the underdogs. They’re the hungry ones, they got something to prove. The people with no names, they gonna put their all into it. That’s how we get down.

The album will be out this summer?
For sure, at the end of the summer. We have a mixtape droppin in one month. It’s called "Cheech & Chong hosted by Walt 2 K and DJ Spin" We gonna press up 10,000 of them and flood it out, get ready for this new album.

You have your own independent label. Are there some other artists signed to the label?
We have Lawless Records. We have some hot artists, all from East Palo Alto. They’re on the new album and they all on the new mixtape. On the label we got the Young Felons, we got G-Boy, we got Madam Alizay—you heard them on our last album. We also got the Stunna Boyz, they’re like really Hyphy. They talk Hyphy, they pop, they definitely some Hyphy. We got all aspects—we got the real street dudes, we got the Hyphy and we got Madam Alizay, the sexy mistress. I can’t put them out there until the Hoodstarz and Lawless Records make their name. Nobody gonna be on Lawless and not eat. We all eat together. I’m gonna probably put them out through SMC. We got a good relationship with them over there. We tryin to make sure that we all can eat. Me and Scott came into this game with nobody’s help. We didn’t have no umbrella to come up under. We wasn’t following behind nobody. We had to make our noise on our own. Everybody recognizes that. At the end of the day the cake tastes way sweeter, cause we worked harder for it than everybody else. It’s good, it’s real good.

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