Bolivian Government To Produce “Coca Colla” — It’s The Real Thing From Coca LeavesPosted in January 11th, 2010 by Glenn Church in Bolivia, Evo Morales
Bolivian President Evo Morales announced that his government will come out with a carbonated drink called “Coca Colla.” Yes, it will be made from coca leaves.
Billed as an energy drink, it will appear slightly similar to Coca Cola in packaging with a red label and black swoosh. Morales hopes to produce the drink in a joint venture with a private company.
Bolivia’s new constitution recognizes coca as a “cultural heritage, a natural and renewable resource of biodiversity in Bolivia and a factor of social cohesion.”
Morales is known to regularly chew on coca leaves, even when he appears at international conferences around the world.
The drink is part of a campaign to expand coca production from 12,000 hectares to 20,000.
How will the better known Coca Cola respond? The trademark infringement will be interesting. The “Colla” is not just a play off the better known soft drink’s name, but a name that many indigenous Bolivians are known by.
http://foolocracy.com/2010/01/boliv...ca-colla-its-the-real-thing-from-coca-leaves/
Bolivian President Evo Morales announced that his government will come out with a carbonated drink called “Coca Colla.” Yes, it will be made from coca leaves.
Billed as an energy drink, it will appear slightly similar to Coca Cola in packaging with a red label and black swoosh. Morales hopes to produce the drink in a joint venture with a private company.
Bolivia’s new constitution recognizes coca as a “cultural heritage, a natural and renewable resource of biodiversity in Bolivia and a factor of social cohesion.”
Morales is known to regularly chew on coca leaves, even when he appears at international conferences around the world.
The drink is part of a campaign to expand coca production from 12,000 hectares to 20,000.
How will the better known Coca Cola respond? The trademark infringement will be interesting. The “Colla” is not just a play off the better known soft drink’s name, but a name that many indigenous Bolivians are known by.
http://foolocracy.com/2010/01/boliv...ca-colla-its-the-real-thing-from-coca-leaves/
