when your clothing line is your last name and everyone mentions you own ecko clothing when your interviewed and talked about on NATIONAL television not reaching 20-50,000 readers in a magazine that cost you anywhere from $20-50,000 to get, and studies shown that print ads dont even work, theres nothing better then gettin national not regional TV coverage, newspaper print, etc. for your company and telling everyone to go to your website to vote where you can also buy your clothes. very smart. well worth 750k since theres already a percentage of sales catered toward marketing and not to mention its a write off, hes not losing a penny.